A Study of Alumni Engagement and Its Relationship to Giving Behaviors

This paper examines the relationship between alumni engagement and two categories of variables, alumni characteristics and alumni giving behavior. The Valley University engagement score was developed using the entire alumni population and information available from the institutional database. The study found that, with the exception ofgeneration, there was no difference in engagement scores based on alumni characteristics. The study also found that the engagement score has a positive correlation to a variety of giving behaviors, including donor status, recent donor status,annual giving behavior (RFM), and adjusted lifetime giving.