Biblioteca Digital

31 resultados para tv-advertising

em BORIS: Bern Open Repository and Information System - Berna - Suiça

Authenticity in Advertising. Design and Success Factors

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Zukunft TV Länggasse Bern 2020, Mitgliederversammlung TV Länggasse Bern, Bern (CH), 19.3.2010

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The Consumer's Perception of the Emotional Authenticity of an Advertising Spokesperson - Theoretical Discussion and Qualitative Study

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Projekt "Zukunft TV Länggasse Bern"

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Communality sells: The impact of benevolent sexism on advertising characters

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Effects of Personalized TV Ads on Candidate Evaluation and Voting Decision

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Televised Advertising in the 2009 European Parliamentary Elections. Comparing Campaign Strategies and Videostyles

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Calling Social Capital: An Analysis of the Determinants of Success on the TV quiz show "Who Wants to be a Millionaire?"

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The impact of gender role norms on the effectiveness of male advertising characters

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The impact of mortality salience on the advertising effectiveness of elderly advertising characters

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Sex im Blick? Prostitution zwischen antiken Quellen, Historikerfantasien und TV-Soap

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Commercial Neutrality and Journalist Objectivity: The Naturalisation of Hindutva and the Precarious State of Democratic Secular TV Reporting in post-Gujarat India; internationale Konferenz The Changing Face of Journalism in India, India Media Centre, University of Westminster, London/UK, 12.9.2011

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TV-Interview zur Parteitagsrede von Außenminister Guido Westerwelle, ZDF, "heute.de", 6. Januar 2011.

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(Pseudo-)Argumentation in TV-Debates

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TV-Werbung: Zappen hilft nicht mehr [Rezension von Gabriele Siegert, Werner Wirth, Jörg Matthes, Karin Pühringer, Patrick Rademacher, Christian Schemer, Bjørn von Rimscha, Die Zukunft der Fernsehwerbung. Produktion, Verbreitung und Rezeption von programmintegrierten Werbeformen in der Schweiz, Bern 2007]

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