Privacy concerns and identity in online social networks

Driven by privacy-related fears, users of Online Social Networks may start to reduce their network activities. This trend can have a negative impact on network sustainability and its business value. Nevertheless, very little is understood about the privacy-related concerns of users and the impact of those concerns on identity performance. To close this gap, we take a systematic view of user privacy concerns on such platforms. Based on insights from focus groups and an empirical study with 210 subjects, we find that (i) Organizational Threats and (ii) Social Threats stemming from the user environment constitute two underlying dimensions of the construct “Privacy Concerns in Online Social Networks”. Using a Structural Equation Model, we examine the impact of the identified dimensions of concern on the Amount, Honesty, and Conscious Control of individual self-disclosure on these sites. We find that users tend to reduce the Amount of information disclosed as a response to their concerns regarding Organizational Threats. Additionally, users become more conscious about the information they reveal as a result of Social Threats. Network providers may want to develop specific mechanisms to alleviate identified user concerns and thereby ensure network sustainability.

Weiss auf Rot. Das Schweizer Kreuz zwischen nationaler Identität und Corporate Identity

Das Schweizer Kreuz hat als Zeichen ausserordentliche Qualitäten und ein enormes Potenzial. Seine Verwendung geht weit über den unmittelbaren Bereich von Staat und Nation hinaus. Die Publikation der Hochschule der Künste Bern HKB erschliesst dieses Phänomen mit illustrierten Beiträgen von Fachleuten aus verschiedenen wissenschaftlichen Fachrichtungen. Für Nation, Staat, Politik und im Sport steht es als Symbol, im Kontext Wirtschaft ist es Teil von Logos, im Zusammenhang von Lifestyle und Zeitgeist tritt es als modisches Ornament auf. Das Schweizer Kreuz macht TrägerInnen und AbsenderInnen identifizierbar: Abstimmungsunterlagen als staatliche Dokumente, die Sportlerin als Mitglied des Nationalteams, den Inhaber eines Pas-ses oder einer Identitätskarte als Schweizer Bürger; Post oder SBB als schweizerische Dienstleister; die Besitzerin einer Tasche als Vertreterin einer Lifestyle-Gruppe oder Nachzüglerin eines sinkenden Trends; das Mineralwasser als natürliches, gesundes Produkt; eine Alu-Trinkflasche als flottes Qualitätsprodukt. Interdisziplinärer Zugang «Weiss auf Rot. Das Schweizer Kreuz zwischen nationaler Identität und Corporate Identity» ist eine Textsammlung, die entsprechend der Vielfältigkeit des Themas auch eine Vielfalt von Annäherungen an den Gegenstand bietet. Die 13 wissenschaftlichen Texte werden ergänzt durch fünf Interviews mit VertreterInnen aus Politik, Wirtschaft, Sportwissenschaft und Gestaltung, die in ihrem berufli-chen Alltag einen praktischen Bezug zum Schweizer Kreuz haben.

Measuring the Social Identity of Entrepreneurs: Scale Development and International Validation

Recent research indicates that social identity theory offers an important lens to improve our understanding of founders as enterprising individuals, the venture creation process, and its outcomes. Yet, further advances are hindered by the lack of a valid scale that could be used to measure founders' social identities - a problem that is particularly severe because social identity is a multidimensional construct that needs to be assessed properly so that organizational phenomena can be understood. Drawing on social identity theory and the systematic classification of founders' social identities (Darwinians, Communitarians, Missionaries) provided in Fauchart and Gruber (2011), this study develops and empirically validates a 12-item scale that allows scholars to capture the multidimensional nature of social identities of entrepreneurs. Our validation tests are unusually comprehensive and solid, as we not only validate the developed scale in the Alpine region (where it was originally conceived), but also in 12 additional countries and the Anglo-American region. Scholars can use the scale to identify founders' social identities and to relate these identities to micro-level processes and outcomes in new firm creation. Scholars may also link founders' social identities to other levels of analysis such as industries (e.g., industry evolution) or whole economies (e.g., economic growth).

Measuring the Social Identity of Entrepreneurs: Scale Development and International Validation

Social identity theory offers an important lens to improve understanding of founders as enterprising individuals, the venture creation process, and its outcomes. Yet, further advances are hindered by the lack of valid scales to measure founders’ social identities. Drawing on social identity theory and a systematic classification of founders’ social identities (Darwinians, Communitarians, and Missionaries), we develop and test a corresponding 15-item scale in the Alpine region and validate it in 13 additional countries and regions. The scale allows identifying founders’ social identities and relating them to processes and outcomes in entrepreneurship. The scale is available online in 15 languages.