Biblioteca Digital

27 resultados para consumers’ attributions

em BORIS: Bern Open Repository and Information System - Berna - Suiça

Consumer-Brand Relationships: How Consumers Perceive, Evaluate and Relate to Brands

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Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality

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Age stereotypical inferences and causal attributions as mediators of age discrimination. The role of warmth and competence

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How to Position Brands to Attract Narcissistic Consumers: Authentic versus Aspirational Branding

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Divide or Unite? Consumers' Evaluations of Partitioned and Allinclusive Pricing Strategies

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Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach

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The Interaction Between a Brand's Personality and Its Consumers: Performance Implications and Implementation Issues

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Eliciting Consumers' Willingness to Pay with Self-Explicated Approaches: Conceptual Discussion and Empirical Study

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When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers Involvement in the Direct Elicitation of Reservation Prices

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Precision Pricing. Measuring consumers' willingness to pay accurately

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Performance implications and implementation of brand personality. A dyadic perspective on managers intentions and consumers perceptions

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How should we measure consumers' willingness to pay? An empirical comparison of State-of-the-Art approaches

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How should we measure consumers' willingness to pay? An Empirical comparison of State-of-the-Art approaches

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Who should we ask when measuring consumers' willingness to pay for product innovations?

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How should we ask when measuring consumers' willingness to pay for product innovations

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