Effekte einer individualisierten Sportberatung im Betrieb

Background Workplace Health Promotion (WHP) is becoming increasingly important. Individualized exercise counselling provides a person-oriented measure of WHP which sets out to increase the level of sport activity. The aim of the present study was to check the efficacy of individualized exercise counselling in workplace. Method 86 employees received counselling in 60–90-min sessions. Their level of sport activity was ascertained both during the intervention and 6 weeks later. At T2, the perceived impulse to change their personal behaviour was also determined. The data were analysed by calculating Spearman’s rank correlation and conducting t-tests. Results Overall, the level of sport activity increased from 173 to 228 min/week (ES = 0.34). Particularly those people who had been inactive (ES = 0.76), < 90 min/week (ES = 0.63) or 90–180 min/week active (ES = 0.53) at T1, report a higher level of sport activities at T2. Discussion The findings speak in favour of integrating individualized exercise counselling into WHP, whereby the person-oriented measure should be supplemented by environmental strategies.

Strategies of Active Dissemination of Workplace Health Promotion

Purpose – A growing body of literature provides evidence for the efficacy of workplace health promotion (WHP). However, little is known about effective dissemination strategies for WHP interventions. The purpose of this paper is to describe how a WHP agency in Zurich, Switzerland, used bulk mailings, information events, telephone marketing and free initial consultations for the large-scale geographic marketing of WHP services, with a focus on tobacco prevention (TP). Design/methodology/approach – To analyze the number of companies responding positively to solicitation, examine the predictors of positive responses and explore the reasons for negative responses, the authors used both quantitative (e.g. a standardized questionnaire) and qualitative (telephone interviews) methods. Findings – The results show that except for telephone marketing (69 percent), the success rates of dissemination activities were very low (3-9 percent). Predictors for a positive response were institutionalization of WHP, the representative’s personal concern about TP, and problems with environmental tobacco smoke within the company. The most prominent reason for a negative Response was that the companies had already implemented TP measures by themselves and needed no further external support. Practical implications – It is suggested that TP was the wrong emphasis for a WHP program to be disseminated at that particular time, because a law on protection from passive smoking was introduced in Switzerland shortly afterwards. Originality/value – The study examines dissemination strategies under real-life Consulting conditions. It builds on on a large sample of companies and uses both quantitative and qualitative research methods. It reports specific numbers and success rates of marketing activities and thereby contributes to the knowledge about an important issue for intervention planning in the field of WHP.