Biblioteca Digital

6 resultados para Consumer marketing

em BORIS: Bern Open Repository and Information System - Berna - Suiça

The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study

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The Consumer's Judgment of and Response to Emotional Authenticity - A Qualitative Study

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The Consumer's Perception of the Emotional Authenticity of an Advertising Spokesperson - Theoretical Discussion and Qualitative Study

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Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods

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Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies

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The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand Performance

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