9 resultados para Brochure

em BORIS: Bern Open Repository and Information System - Berna - Suiça


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According to one’s personal biography, social background and the resultant degree of affectedness, a person has certain ideas about the meaning of, in our example, a World Heritage Site (WHS), what he or she can expect from it and what his or her relation to it can and should be. The handling of potentially different meaningful spaces is decisive, when it comes to the negotiation of pathways towards the sustainable development of a WHS region. Due to the fact that – in a pluralistic world – multiple realities exist, they have to be taken seriously and adequately addressed. In this article we identified the ways the Jungfrau-Aletsch- WHS was constructed by exploring the visual and verbal representations of the WHS during the decision-making process (1998-2001). The results demonstrate that in the visual representations (images), the WHS was to a large extent presented as an unspoiled natural environment similar to a touristy promotion brochure. Such a ‘picture-book’-like portrait has no direct link to the population’s daily needs, their questions and anxieties about the consequences of a WHS label. By contrast, the verbal representations (articles, letters-to-the-editor, comments) were dominated by issues concerning the economic development of the region, fears of disappropriation, and different views on nature. Whereas visual and verbal representations to a large extent differ significantly, their combination might have contributed to the final decision of the majority of people concerned to support the application for inscription of the Jungfrau-Aletsch-Bietschhorn region into the World Heritage list. The prominence of economic arguments and narratives about intergenerational responsibility in the verbal representations and their combination with the aesthetic appeal of the natural environment in the visual representations might have built a common meaningful space for one part of the population.

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Editor's note: The text of this article originally appeared as the final chapter of a brochure entitled Mountains and Climate Change—From Understanding to Action, prepared at the Centre for Development and Environment, University of Bern, Switzerland, for presentation by the Swiss Agency for Development and Cooperation (SDC) at a side event at the United Nations Climate Change Conference in Copenhagen on 12 December 2009. Chapters of the brochure deal with various aspects of climate change and its impact in mountain regions. In light of the significance of the Copenhagen COP 15 conference, the editors of this publication believe MRD's readers will be interested in reading this summary written from the perspective of Swiss researchers and development experts. The full brochure may be viewed and downloaded at www.cde.unibe.ch/Research/MA_Re.asp

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In the decade following the World Food Summit in 1996, the SDC has committed itself to reaching the objective set for 2015. This commitment has garnered support from a very large number of public and private partners and has led to initiatives and projects aimed at improving agricultural production and research, encouraging greater stewardship of natural resources and developing rural areas in regions where food security is a critical problem. The brochure presents a selection of the manifold projects SDC iniatied and supported in order to increase food security.

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People in arid and semi-arid regions face difficult living conditions, increasingly aggravated by extended periods of drought and advancing desertification. However, the populations of arid and semi-arid regions can also rely on the great potential for innovation and adaptation that they have developed over centuries of living in these environments. This brochure presents the reality of people living in the world’s arid and semi-arid regions, and shows how SDC supports them in developing innovations and improving their livelihoods.

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Due to their biodiversity, forests generate a range of products and services that are of economic, social or cultural value to human beings. Natural resource management provisions should ensure the creation and maintenance of these goods and services in the long term. However, unsustainable management practices of forests do not only generate short-term benefits but also considerable costs for society. Payment by the beneficiaries of the services would enable us to internalise external costs and promote sustainable management. Two days of conferences on ”Forest and water”, on the multifunctionality of forests, on interactions between forests and water, on sustainable resource management, on payments for environmental services, their institutional and economic perspectives, were the basis of this brochure which presents an in-depth analysis of the information exchanged among conference participants and the public. It is intended for readers who work in international development cooperation and assistance in Switzerland and abroad. It offers additional information for local programmes in the field and at policy level.

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Evidence based public health requires knowledge about successful dissemination of public health measures. This study analyses (a) the changes in worksite tobacco prevention (TP) in the Canton of Zurich, Switzerland, between 2007 and 2009; (b1) the results of a multistep versus a “brochure only” dissemination strategy; (b2) the results of a monothematic versus a comprehensive dissemination strategy that aim to get companies to adopt TP measures; and (c) whether worksite TP is associated with health- related outcomes. A longitudinal design with randomized control groups was applied. Data on worksite TP and health-related outcomes were gathered by a written questionnaire (baseline

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L’objectif de cet article est d’approfondir le fonctionnement textuel des registres, vus comme des matrices d’écriture, dans un cas particulier de discours médiatique : les campagnes institutionnelles antitabac. Tout en montrant que ces campagnes s’appuient sur quatre registres (le délibératif, le didactique, l’épidictique et le pathémique), l’article analyse la distribution différenciée de ces derniers selon les genres (brochure ou affiche) dans lesquels ils s’intègrent. Par ailleurs, l’accent est mis sur l’ambiguïté interprétative de ces registres, à travers leur interaction entre le texte et l’image dans une affiche typique.

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This brochure deals with policies and policy instruments needed to promote sustainable development in mountain areas. The first part presents an overview of key issues in mountain development, and principles and strategies that should be adopted. Each principle contains a checklist for policy-makers. The second part presents national and regional case studies of successful approaches and initiatives relating to mountain policy from all over the world. The brochure concludes with a call for multi-level initiatives and partnerships. This full-colour publication is part of the Mountains of the World series. It was prepared for the 2002 World Summit on Sustainable Development in Johannesburg by an international panel of experts coordinated by CDE. It was commissioned and funded by the Swiss Agency for Development and Cooperation (SDC).