479 resultados para Community public relations


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The increasing practice of offshore outsourcing software maintenance has posed the challenge of effectively transferring knowledge to individual software engineers of the vendor. In this theoretical paper, we discuss the implications of two learning theories, the model of work-based learning (MWBL) and cognitive load theory (CLT), for knowledge transfer during the transition phase. Taken together, the theories suggest that learning mechanisms need to be aligned with the type of knowledge (tacit versus explicit), task characteristics (complexity and recurrence), and the recipients’ expertise. The MWBL proposes that learning mechanisms need to include conceptual and practical activities based on the relative importance of explicit and tacit knowledge. CLT explains how effective portfolios of learning mechanisms change over time. While jobshadowing, completion tasks, and supportive information may prevail at the outset of transition, they may be replaced by the work on conventional tasks towards the end of transition.

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Mit der Durchführung von Sportevents werden vielfältige Hoffnungen verbunden. Unter anderem können Events Informationen über eine Destination transportieren und dadurch das zukünftige Verhalten von relevanten Zielgruppen wie Touristen oder Investoren beeinflussen. Die vorliegende Studie untersucht anhand von drei Marathonevents die Wechselwirkung zwischen Event und Destination sowie die Strategien zur Optimierung der positiven Effekte. Dabei zeigt sich, dass die Passung der Eventthematik zu den Destinationsschwerpunkten sowie der frühzeitige Einbezug aller relevanten Stake Holder Schlüsselrollen spielen. Alle drei betrachteten Marathonevents nehmen im Standortmarketing der jeweiligen Destination keine zentrale Rolle ein, sondern leisten in moderatem Umfang einen Beitrag zum Destination Branding.

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Despite promising cost saving potential, many offshore software projects fail to realize the expected benefits. A frequent source of failure lies in the insufficient transfer of knowledge during the transition phase. Former literature has reported cases where some domains of knowledge were successfully transferred to vendor personnel whereas others were not. There is further evidence that the actual knowledge transfer processes often vary from case to case. This raises the question whether there is a systematic relationship between the chosen knowledge transfer process and know-ledge transfer success. This paper introduces a dynamic perspective that distinguishes different types of knowledge transfer processes explaining under which circumstances which type is deemed most appropriate to successfully transfer knowledge. Our paper draws on knowledge transfer literature, the Model of Work-Based Learning and theories from cognitive psychology to show how characteristics of know-ledge and the absorptive capacity of knowledge recipients fit particular knowledge transfer processes. The knowledge transfer processes are conceptualized as combinations of generic knowledge transfer activities. This results in six gestalts of know-ledge transfer processes, each representing a fit between the characteristics of the knowledge process and the characteristics of the knowledge to be transferred and the absorptive capacity of the knowledge recipient.