Campaign strategies at the Swiss National Elections 2015: Nationalization, Coordination, and Personalization

This research note examines parties’ campaign strategies in the 2015 Swiss elections. We base our analyses on a collection of more than 5000 party advertisements, which were published in the forefront of the national elections in more than 50 daily and weekly national and cantonal print media. By comparing the amount of party and candidate ads, as well as the content and nature of the political advertisements, we explore the degree of professionalization of electoral campaigns in the most recent federal elections in terms of nationalization, coordination and personalization. First results show that although national campaign coordination exists, Swiss elections are to a considerable extent still cantonal and personal affairs.

European Public Sphere

Political communication scholars have investigated whether a public sphere emerges that adapts to the new supra- and intergovernmental European reality in the course of European Union integration. Such European public sphere(s) might link EU politics to citizens. The entry discusses not only how such Europeanized public sphere might affect the quality of democracy as well as the political process but also what a European public sphere could look like and how we might measure it. Our empirical knowledge on the existence or nonexistence of a European Public Sphere is summarized in five theses. The article concludes with future paths for research.