Temporal PageRank

The our reality is characterized by a constant progress and, to follow that, people need to stay up to date on the events. In a world with a lot of existing news, search for the ideal ones may be difficult, because the obstacles that make it arduous will be expanded more and more over time, due to the enrichment of data. In response, a great help is given by Information Retrieval, an interdisciplinary branch of computer science that deals with the management and the retrieval of the information. An IR system is developed to search for contents, contained in a reference dataset, considered relevant with respect to the need expressed by an interrogative query. To satisfy these ambitions, we must consider that most of the developed IR systems rely solely on textual similarity to identify relevant information, defining them as such when they include one or more keywords expressed by the query. The idea studied here is that this is not always sufficient, especially when it's necessary to manage large databases, as is the web. The existing solutions may generate low quality responses not allowing, to the users, a valid navigation through them. The intuition, to overcome these limitations, has been to define a new concept of relevance, to differently rank the results. So, the light was given to Temporal PageRank, a new proposal for the Web Information Retrieval that relies on a combination of several factors to increase the quality of research on the web. Temporal PageRank incorporates the advantages of a ranking algorithm, to prefer the information reported by web pages considered important by the context itself in which they reside, and the potential of techniques belonging to the world of the Temporal Information Retrieval, exploiting the temporal aspects of data, describing their chronological contexts. In this thesis, the new proposal is discussed, comparing its results with those achieved by the best known solutions, analyzing its strengths and its weaknesses.

Transcreation: teoria e pratica dell’adattamento di campagne pubblicitarie globali

This dissertation explores the practice of transcreation as a consulting service aimed at companies wishing to enter the global market. Since a universally accepted definition of such term does not exist, different players use it to refer to different activities. In an attempt to investigate the meaning and scope of transcreation, as well as the skillset it requires, this dissertation consists of a theoretical part (Chapters 1 and 2) and a practical part (Chapter 3). The first chapter presents the opinions of academics, language services providers (LSPs) and transcreation experts. The different positions collected in this section are compared and discussed in order to better define transcreation and avoid any further misunderstanding about the practice. Lastly, the first chapter analyses the role of the transcreation expert by explaining in detail the four main skills it requires and the reasons for its increasing importance in the global market. The second chapter examines advertising and promotional materials, i.e. the kinds of texts to which transcreation applies. Not only does it illustrate the difference between above-the-line and below-the-line communications, but it also covers the different media used in advertising. In addition, the analysis of a billboard and two web pages in their Italian transcreation will help to further clarify the difference between translation and transcreation, both in the approach to a text and in the actual workflow followed. The third and final chapter of the dissertation, which entails the English to Italian transcreation of five different print ads performed by this author, aims to show how transcreation works in practice. By highlighting the main strategies used and difficulties encountered, it will also contribute to the notion of transcreation as a hybrid practice – something halfway between translation and copywriting, performed by professionals who possess the skills of both translators and copywriters.

Self-supervised information retrieval: a novel approach based on Deep Metric Learning and Neural Language Models

Most of the existing open-source search engines, utilize keyword or tf-idf based techniques to find relevant documents and web pages relative to an input query. Although these methods, with the help of a page rank or knowledge graphs, proved to be effective in some cases, they often fail to retrieve relevant instances for more complicated queries that would require a semantic understanding to be exploited. In this Thesis, a self-supervised information retrieval system based on transformers is employed to build a semantic search engine over the library of Gruppo Maggioli company. Semantic search or search with meaning can refer to an understanding of the query, instead of simply finding words matches and, in general, it represents knowledge in a way suitable for retrieval. We chose to investigate a new self-supervised strategy to handle the training of unlabeled data based on the creation of pairs of ’artificial’ queries and the respective positive passages. We claim that by removing the reliance on labeled data, we may use the large volume of unlabeled material on the web without being limited to languages or domains where labeled data is abundant.

Progettazione di un'applicazione web-oriented per la gestione di un sistema informativo aziendale

L’azienda committente vuole ampliare la possibilità di accedere al suo database, sia dall’esterno che dall’interno, non solamente da parte di un unico utente amministratore, ma anche da tutti gli agenti distribuiti sul territorio nazionale e tutti gli impiegati degli uffici. Si vuole inoltre creare un sistema di notifiche via email che permetta a tutti gli utenti (agenti) registrati di avere in tempo reale informazioni sempre aggiornate riguardo i propri clienti. La ditta si chiama Tropical Lane S.p.A. e vuole realizzare questo progetto per rendere maggiormente accessibili le informazioni per i propri agenti, distribuiti nelle varie regioni italiane, direttamente tramite un loro dispositivo mobile, come smartphone o tablet, senza dover necessariamente telefonare continuamente in ditta dove è presente una segretaria che svolge solamente questa mansione. In questo modo si cerca di velocizzare la procedura di accesso ai dati così da liberare una risorsa utile per lo svolgimento di altre funzioni interne. Si è deciso quindi di creare un sito web, basato su tecnologia Active Server Pages e interfacciato al database aziendale, che sia fruibile dall’esterno della rete aziendale e sul quale vengono mostrati i dati, organizzati in modo da essere facilmente comprensibili e visualizzabili da tutti. La realizzazione del sito è stata effettuata utilizzando notepad++ sia per le pagine ASP che per le poche pagine di HTML statico presenti. Gli script sono stati realizzati in linguaggio Javascript, compatibile con le specifiche dei browser più diffusi. Il sito è supportato da un unico database realizzato in precedenza con Microsoft SQL ed integrato.

Integrare Search Engine Optimization e Website usability al processo di localizzazione di un sito Web. Proposta di localizzazione dal francese all’italiano del sito del Parc de loisirs du Lac de Maine.

Ce mémoire a comme objectif de montrer le processus de localisation en langue italienne d’un site Internet français, celui du Parc de loisir du Lac de Maine. En particulier, le but du mémoire est de démontrer que, lorsqu’on parle de localisation pour le Web, on doit tenir compte de deux facteurs essentiels, qui contribuent de manière exceptionnelle au succès du site sur le Réseau Internet. D’un côté, l’utilisabilité du site Web, dite également ergonomie du Web, qui a pour objectif de rendre les sites Web plus aisés d'utilisation pour l'utilisateur final, de manière que son rapprochement au site soit intuitif et simple. De l’autre côté, l’optimisation pour les moteurs de recherche, couramment appelée « SEO », acronyme de son appellation anglais, qui cherche à découvrir les meilleures techniques visant à optimiser la visibilité d'un site web dans les pages de résultats de recherche. En améliorant le positionnement d'une page web dans les pages de résultats de recherche des moteurs, le site a beaucoup plus de possibilités d’augmenter son trafic et, donc, son succès. Le premier chapitre de ce mémoire introduit la localisation, avec une approche théorique qui en illustre les caractéristiques principales ; il contient aussi des références à la naissance et l’origine de la localisation. On introduit aussi le domaine du site qu’on va localiser, c’est-à-dire le domaine du tourisme, en soulignant l’importance de la langue spéciale du tourisme. Le deuxième chapitre est dédié à l’optimisation pour les moteurs de recherche et à l’ergonomie Web. Enfin, le dernier chapitre est consacré au travail de localisation sur le site du Parc : on analyse le site, ses problèmes d’optimisation et d’ergonomie, et on montre toutes les phases du processus de localisation, y compris l’intégration de plusieurs techniques visant à améliorer la facilité d’emploi par les utilisateurs finaux, ainsi que le positionnement du site dans les pages de résultats des moteurs de recherche.