6 resultados para language of advertisement

em AMS Tesi di Laurea - Alm@DL - Università di Bologna


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An analysis of the language used in Beyoncé's song "***Flawless" and its thematics, including feminism, womanism, and the world of hip-hop.

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The aim of my dissertation is to analyze how selected elements of language are addressed in two contemporary dystopias, Feed by M. T. Anderson (2002) and Super Sad True Love Story by Gary Shteyngart (2010). I chose these two novels because language plays a key role in both of them: both are primarily focused on the pervasiveness of technology, and on how the use/abuse of technology affects language in all its forms. In particular, I examine four key aspects of language: books, literacy, diary writing, as well as oral language. In order to analyze how the aforementioned elements of language are dealt with in Feed and Super Sad True Love Story, I consider how the same aspects of language are presented in a sample of classical dystopias selected as benchmarks: We by Yevgeny Zamyatin (1921), Brave New World by Aldous Huxley (1932), Animal Farm (1945) and Nineteen Eighty-Four (1949) by George Orwell, Fahrenheit 451 by Ray Bradbury (1952), and The Handmaid's Tale by Margaret Atwood (1986). In this way, I look at how language, books, literacy, and diaries are dealt with in Anderson’s Feed and in Shteyngart’s Super Sad True Love Story, both in comparison with the classical dystopias as well as with one another. This allows for an analysis of the similarities, as well as the differences, between the two novels. The comparative analysis carried out also takes into account the fact that the two contemporary dystopias have different target audiences: one is for young adults (Feed), whereas the other is for adults (Super Sad True Love Story). Consequently, I also consider whether further differences related to target readers affect differences in how language is dealt with. Preliminary findings indicate that, despite their different target audiences, the linguistic elements considered are addressed in the two novels in similar ways.

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In today’s globalized world, air travel is one of the fastest growing markets. Millions of aircrafts take off and then touch down all around the world each day. This well-synchronized symphony, however, is much more complex than it seems, and communication – language - plays a crucial role during a plane’s journey. Misunderstandings and miscommunications can have disastrous effects, so the adoption of a standard phraseology to be used during flight is a means to overcome language barriers, avoid ambiguous expressions and guarantee a safe and effective operation of an aircraft. Little is known about the interaction that goes on between pilots and air traffic controllers (ATCOs), and even though the language of aviation is English, cockpit communication can be hard to understand for people who are not familiar with this specific language. The scope of this thesis is to examine the origins of this uncommon language, the characteristics and peculiarities of air communication and to shed a little light on this mystery called Aviation English.

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The aim of this dissertation is to analyze the language of evaluation in Italian, English and French sustainability reports in order to observe how firms build their corporate image and to investigate the kind of relationship they develop with their stakeholders. The analysis is carried out by applying Martin & White's Appraisal theory and corpus linguistics methods. For the purposes of this research, a multilingual specialized corpus of sustainability reports has been created, which is the result of two different levels of compilation. At the first level, three sub-corpora have been created with the aim of representing three different languages (Italian, English and French): at this level, the research on evaluative language will show that a standardization process of sustainability reports is underway. At the second level of compilation, each of the three sub-corpora has been split in two further sub-corpora, representative of two different business sectors: at this level, the research will show how the sector where firms operate directly influences the choice of the topics to be discussed. The first chapter of this dissertation introduces the concept of evaluative language, with a particular focus on the framework of Appraisal theory. The second chapter deals with corpus linguistics and describes different types of corpora, the search methods and the criteria for the compilation of corpora. The third chapter discusses the concepts of Corporate Social Responsibility and sustainability reports, focusing mainly on the reporting principles and the linguistic patterns of this genre, and provides an overview of the main guidelines and certifications for the reporting of sustainability actions. Chapter four is dedicated to the description of the methodology used for this research, while the last chapter presents and discusses the results of the analysis, in an attempt to draw generalizations on the use of evaluative language in this emerging genre.

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Fashion is a mighty social phenomenon, therefore its linguistic representation, like many other aspects, serves as an opportunity to study the bonds between two languages. The first chapter of this thesis examines both the technical jargon of dress makers and the richer, more creative language used in glossy magazines, in an attempt to determine whether the language of fashion should be considered a language for specific purpose (LSP) or not. The second chapter provides a theoretical framework for translating a technical text and contributions of different scholars are taken into account. The third chapter delves deeper into the core of the work, the technical translation itself. It analyses the different strategies, the translation transformations, that proved to be necessary in the transition from Italian into Russian. Since the lexicon of special languages is their most obvious distinguishing characteristic, the commentary focuses on what are considered the most effective ways of enriching the Russian vocabulary of fashion, international words, calques and loanwords, especially form English and French. Overall, this influence has greatly accelerated in the last past decades because of dramatic changes in society and economy.

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The aim of this dissertation is to provide an adequate translation from English into Italian of a section of the European Commission's site, concerning an environmental policy tool whose aim is to reduce the EU greenhouse gas emissions, the Emissions Trading System. The main reason behind this choice was the intention to combine a personal interest in the domain of sustainability development with the desire to delve deeper into the knowledge of the different aspects involved in the localisation process. I also had the possibility to combine these two with my interest in the universe of the European Union. I therefore worked on the particular language of this supranational organisation and for this reason I had the opportunity to experience a very stimulating work placement at the Directorate-General for Translation in Brussels. However, the choice of the text was personal and the translation is not intended for publication. The work is divided into six chapters. In the first chapter the text is contextualised within the framework of the EU, and its legislation on multilingualism. This has consequences on the languages that are used by the drafters of the official documents and on the languages used by translators. The text originates from those documents, but it needs to be adapted to different receivers. The second chapter investigates the process of website localisation. The third chapter offers an analysis of the source text and of the prospective target text. In the fourth chapter the resources created and used for the translation of the text are described. A comparison is made between the resources of the translation service of the European Commission and the ones created specifically for this project: a translation memory, exploited through the use of a CAT tool, and two corpora. The fifth chapter contains the actual translation, side-by-side with the source text, while the sixth one provides a comment on the translation strategies.