Bimbo: a gender analysis

This thesis aims to propose a gender analysis of the bimbo, that is the stereotype of a sexually attractive yet stupid woman. The presence of this cultural phenomenon in a number of aspects of mainstream pop culture gives rise to interesting research that deals with linguistics, the notion of prejudice, truth, and morality. Starting from notable bimbo figures like Marilyn Monroe, going through Anna Nicole Smith, and ending with the rising Gen Z Bimbo TikTok, this work reads the bimbo as a gender performance of femininity thanks to the lens provided by philosophers Judith Butler and Jean Baudrillard. The bimbo’s link to cosmetic surgery makes it possible to trace a brief outline of the feminist theory in relation to the understanding of the body as a political site. Ultimately, the subtle borders between the reenactment of the male gaze and a conscious reappropriation will be discussed. Because of the contingent nature of the bimbo, the purpose of this work is not necessarily to rewrite her as a feminist, but to present and embrace the at times contradicting multitudes of this pop culture trope.

Rebranding feminism: An analysis of present-day feminism

The purpose of this dissertation is to reflect on the meaning of feminism in order to decide whether the movement needs a rebranding. The first part will focus on the history of feminism to clarify its beliefs and goals. The following part will highlight how feminism gained a bad reputation over time and will show Elle’s attempt in November 2013 to launch a project to rebrand the movement. The last part will explain what present-day feminism consists of by listing some of the latest projects and the most important issues the movement has to tackle. My analysis will finally show that the F-movement needs a rebranding and, in order to be effective, men should join women’s fight for equality. “We should all be feminists”.