2 resultados para International Markets

em AMS Tesi di Laurea - Alm@DL - Università di Bologna


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This dissertation was conducted within the project Language Toolkit, which has the aim of integrating the worlds of work and university. In particular, it consists of the translation into English of documents commissioned by the Italian company TR Turoni and its primary purpose is to demonstrate that, in the field of translation for companies, the existing translation support tools and software can optimise and facilitate the translation process. The work consists of five chapters. The first introduces the Language Toolkit project, the TR Turoni company and its relationship with the CERMAC export consortium. After outlining the current state of company internationalisation, the importance of professional translators in enhancing the competitiveness of companies that enter new international markets is highlighted. Chapter two provides an overview of the texts to be translated, focusing on the textual function and typology and on the addressees. After that, manual translation and the main software developed specifically for translators are described, with a focus on computer-assisted translation (CAT) and machine translation (MT). The third chapter presents the target texts and the corresponding translations. Chapter four is dedicated to the analysis of the translation process. The first two texts were translated manually, with the support of a purpose-built specialized corpus. The following two documents were translated with the software SDL Trados Studio 2011 and its applications. The last texts were submitted to the Google Translate service and to a process of pre and post-editing. Finally, in chapter five conclusions are drawn about the main limits and potentialities of the different translations techniques. In addition to this, the importance of an integrated use of all available instruments is underlined.

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In today’s globalized world, air travel is one of the fastest growing markets. Millions of aircrafts take off and then touch down all around the world each day. This well-synchronized symphony, however, is much more complex than it seems, and communication – language - plays a crucial role during a plane’s journey. Misunderstandings and miscommunications can have disastrous effects, so the adoption of a standard phraseology to be used during flight is a means to overcome language barriers, avoid ambiguous expressions and guarantee a safe and effective operation of an aircraft. Little is known about the interaction that goes on between pilots and air traffic controllers (ATCOs), and even though the language of aviation is English, cockpit communication can be hard to understand for people who are not familiar with this specific language. The scope of this thesis is to examine the origins of this uncommon language, the characteristics and peculiarities of air communication and to shed a little light on this mystery called Aviation English.