L'ethos del marchio "Barilla" nella comunicazione pubblicitaria francese: Un modello di valorizzazione del made in Italy.

L’elaborato propone un’analisi dettagliata della configurazione del discorso pubblicitario, inteso come il risultato di una duplice operazione: quella di produzione del messaggio, a opera del pubblicitario, utente di precise strategie discorsive, e quella di interpretazione, da parte del destinatario che completa il significato dell’enunciato attribuendogli le proprie peculiari connotazioni. Il corpus utilizzato consiste in una raccolta di spot pubblicitari prodotti dall’azienda Barilla per i telespettatori francofoni, ed è stato reperito presso l’Archivio Storico di Barilla nella sede di Parma. L’illustrazione e la descrizione di alcune pubblicità scelte come modelli forniscono la base per l’approfondimento di alcune problematiche linguistiche e traduttologiche; in particolare, viene posto l’accento sulla nozione di ethos discorsivo, collocabile nell'ambito dell’analisi del discorso, e su quella di stereotipo linguistico, considerato come veicolo culturale e strumento dotato di straordinaria forza assertiva e pertanto prediletto dalla comunicazione pubblicitaria. Tale forma di linguaggio merita di essere analizzata e studiata nella sua ricca complessità, dal momento che è da considerarsi come il più efficace e moderno mezzo di diffusione, incorporazione e assimilazione di valori e comportamenti culturalmente orientati.

Sul rinforzo di elementi in C.A.: confronto tra varie normative

Il documento pre-normativo italiano sul rinforzo di strutture in c.a. mediante l’uso di materiale fibrorinforzato. 1.1 INTRODUZIONE La situazione unica dell’Italia per quanto riguarda la conservazione delle costruzioni esistenti, è il risultato della combinazione di due aspetti, come primo, il medio-alto rischio sismico di una gran parte di territorio, come testimoniato dalla zonizzazione sismica recente, e come secondo aspetto, l'estrema complessità di un ambiente edilizio che non ha confronto nel mondo. Le tipologie della costruzione in Italia si distinguono a quelle stimate come patrimonio storico, che in alcuni casi risalgono a circa 2000 anni fa, a quelle che sono state costruite in ultimi cinque secoli, durante e dopo il Rinascimento, che sono considerate come patrimonio culturale ed architettonico dell' Italia (e del mondo!), infine a quelle fatte in tempi recenti, considerevolmente durante e dopo il boom economico del l960 ed ora visti come antiquate. Le due prime categorie in gran parte sono composte dalle edilizie di muratura, mentre agli ultimi principalmente appartengono le costruzioni di cemento armato.

Urban water demand model: the case study of Emilia Romagna (Italy)

Water is the driving force in nature. We use water for washing cars, doing laundry, cooking, taking a shower, but also to generate energy and electricity. Therefore water is a necessary product in our daily lives (USGS. Howard Perlman, 2013). The model that we created is based on the urban water demand computer model from the Pacific Institute (California). With this model we will forecast the future urban water use of Emilia Romagna up to the year of 2030. We will analyze the urban water demand in Emilia Romagna that includes the 9 provinces: Bologna, Ferrara, Forli-Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia and Rimini. The term urban water refers to the water used in cities and suburbs and in homes in the rural areas. This will include the residential, commercial, institutional and the industrial use. In this research, we will cover the water saving technologies that can help to save water for daily use. We will project what influence these technologies have to the urban water demand, and what it can mean for future urban water demands. The ongoing climate change can reduce the snowpack, and extreme floods or droughts in Italy. The changing climate and development patterns are expected to have a significant impact on water demand in the future. We will do this by conducting different scenario analyses, by combining different population projections, climate influence and water saving technologies. In addition, we will also conduct a sensitivity analyses. The several analyses will show us how future urban water demand is likely respond to changes in water conservation technologies, population, climate, water price and consumption. I hope the research can contribute to the insight of the reader’s thoughts and opinion.

Waste management in Forlì-Cesena province: Life Cycle Assessment (LCA) of Forlì incinerator

This work assesses the environmental impact of a municipal solid waste incinerator with energy recovery in Forlì-Cesena province (Emilia-Romagna region, Italy). The methodology used is Life Cycle Assessment (LCA). As the plant already applies the best technologies available in waste treatment, this study focuses on the fate of the residues (bottom and fly ash) produced during combustion. Nine scenarios are made, based on different ash treatment disposing/recycling techniques. The functional unit is the amount of waste incinerated in 2011. Boundaries are set from waste arrival in the plant to the disposal/recovery of the residues produced, with energy recovery. Only the operative period is considered. Software used is GaBi 4 and the LCIA method used is CML2001. The impact categories analyzed are: abiotic depletion, acidification, eutrophication, freshwater aquatic ecotoxicity, global warming, human toxicity, ozone layer depletion, photochemical oxidant formation, terrestrial ecotoxicity and primary energy demand. Most of the data are taken from Herambiente. When primary data are not available, data from Ecoinvent and GaBi databases or literature data are used. The whole incineration process is sustainable, due to the relevant avoided impact given by co-generator. As far as regards bottom ash treatment, the most influential process is the impact savings from iron recovery. Bottom ash recycling in road construction or as building material are both valid alternatives, even if the first option faces legislative limits in Italy. Regarding fly ash inertization, the adding of cement and Ferrox treatment results the most feasible alternatives. However, this inertized fly ash can maintain its hazardous nature. The only method to ensure the stability of an inertized fly ash is to couple two different stabilization treatments. Ash stabilization technologies shall improve with the same rate of the flexibility of the national legislation about incineration residues recycling.

Tradurre per le imprese. Analisi e traduzione in inglese della Nota integrativa al Bilancio consolidato 2013 di MNLG S.r.l.-Holding Sorma Group

The aim of this dissertation is to provide a translation in English of the Notes on the Consolidated Financial Statements of MNLG S.r.l., holding company of the Italian Sorma Group. This translation work is one example of the technical material produced in accordance with the project called Language Toolkit, set up by the Chamber of Commerce of Forlì-Cesena, to support the internationalization of the companies established in the territory. This initiative has represented a unique opportunity for me to put into practice the knowledge and abilities learnt in the translation field during these years at university. It also allowed me to give a concrete purpose to my dissertation, that is to provide a technical document translated into a foreign language. By making its Consolidated Financial Statement readily available in English, the company MNLG S.r.l. can in fact increase the number of possible investors and guarantee a more transparent financial informative to its shareholders. This translation work is divided into six chapters: the first one describes the project, its main objectives and the ways in which it was developed. The second chapter deals with the notions of Consolidated Financial Statements and presents the accounting documents of which the Financial Statements are made up as well as the norms according to which they are prepared. The third chapter, instead, focuses on the translation procedure applied and especially on the documentation process, analysing the differences between the International Accounting Standards and the accounting standards used in Italy. The fourth chapter provides a description of the translation resources built for the translation of this specific document. The fifth chapter includes the English version of the Notes on the Consolidated Financial Statements and, to conclude, the sixth chapter analyses the difficulties encountered in translating and the strategies adopted to overcome them.

"Pásli ovce valasi": Proposta di adattamento in italiano di una serie televisiva slovacca per l'infanzia fra doppiaggio e sottotitolaggio

The main purpose of this thesis is to promote the Slovak culture in Italy through the adaptation of Pásli ovce valasi (The shepherd grazed the sheep), a TV series for children by director Ladislav Čapek. The series, which was released in Czechoslovakia in 1973, is divided into thirteen episodes and tells the story of Matko and Kubko, two shepherds who live in the mountains in central Slovakia. Pásli ovce valasi represented an interesting choice from the adaptation point of view, due to its deep cultural value and the peculiarities of the language used by the characters. The constraints of audiovisual translation were combined to the difficulty of rendering Slovak cultural-specific elements into Italian, together with the limits imposed by having children as a primary recipient. The importance of their role as a target has constrained not only our translation choices, but also the adaptation mode. For this reason, it was decided to realise subtitles in order to make the audiovisual product immediately available, together with an adaptation for dubbing, more suitable for a young audience. The opportunity to present two different forms of adaptation is closely linked to the specific characteristics of the cartoon language. The present study consists of four chapters. The first one provides a brief introduction to the series, its language and setting. The second chapter outlines the main characteristics of audiovisual translation, focusing on dubbing and subtitling in particular. It also presents an analysis of the role of children as a target and the consequent decision to realise an adaptation for dubbing. The two adaptation modes, together with the transcription of the original dialogues, are provided in the third chapter. The fourth and last chapter consists of a description and analysis of the translation process, focusing on morphosyntactic, lexical, rethorical, historical and cultural aspects. The last part of the chapter analyses the differences between the subtitles and the adaptation for dubbing.

La competenza comunicativa in giapponese: indagine empirica sulle difficoltà frequenti degli apprendenti italofoni in interazioni orali

Smooth intercultural communication requires very complex tasks, especially when participants are very different in their cultural and linguistic backgrounds: this is the case of native Italian and Japanese speakers. A further difficulty in such a context can be found in the usage of a foreign language not mastered perfectly by speakers, which is the case for Italian intermediate learners of Japanese. The aim of this study is therefore to identify the linguistic difficulties common among Italian learners of Japanese as a foreign language and to further examine the consequences of incorrect pragma-linguistic deliveries in actual conversations. To this end, a series of linguistic aspects selected on the basis of the author's experience have been taken into consideration. Some aspects are expected to be difficult to master because of linguistic differences between Italian and Japanese, while some may be difficult due to their connection to the specific Japanese cultural context. The present study consists of six parts. The Introduction presents the state of the art on the research topic and defines the purpose of this research. Chapter 1 outlines the linguistic aspects of the Japanese language investigated in the study, specifically focusing on the following topics: writing system, phonology, loan words, numbers, ellipsis, levels of speech and honorifics. Chapter 2 presents an overview of the environment of teaching Japanese as a foreign language in the university setting in Italy. In Chapter 3 the first phase of the research is described, i.e. an online survey aimed at identifying the most problematic linguistic aspects. Chapter 4 presents the second phase of this study: a series of oral interactions between Japanese and Italian native speakers, conversing exclusively in Japanese, focusing on the management of misunderstandings with the use of actual linguistic data. The Conclusion outlines the results and possible future developments.

Experimental evaluation of the z-resolution in different clinical Digital Breast Tomosynthesis systems using commercial phantoms

Digital Breast Tomosynthesis (DBT) is an advanced mammography technique based on the reconstruction of a pseudo-volumetric image. To date, image quality represents the most deficient section of DBT quality control protocols. In fact, related tests are not yet characterized by either action levels or typical values. This thesis work focuses on the evaluation of one aspect of image quality: the z-resolution. The latter is studied in terms of Artifact Spread Function (ASF), a function that describes the signal spread of a detail along the reconstructed focal planes. To quantify the ASF numerically, its Full Width at Half Maximum (FWHM) is calculated and used as a representative index of z-resolution. Experimental measurements were acquired in 24 DBT systems, of 7 different models, currently in use in 20 hospital facilities in Italy. The analysis, performed on the clinical reconstructed images, of 5 different commercial phantoms, lead to the identification of characteristic FWHM values for each type of DBT system. The ASF clearly showed a dependence on the size of the detail, providing higher FWHM values for larger objects. The z-resolution was found to be positively influenced by the acquisition angle: Fujifilm sistematically showed wider ASF profiles in ST mode (15°) than in HR mode (40°). However, no clear relationship was found between angular range and ASF, among different DBT systems, due to the influence of the peculiarities of each reconstruction algorithm. The experimental approach shown in this thesis work can be proposed as a z-resolution quality control test procedure. Contextually, the values found could be used as a starting point for identifying typical values to be included in the test, in a DBT protocol. Clearly, a statistically significant number of images is needed to do this. The equipment involved in this work is located in hospitals and is not available for research purposes, so only a limited amount of data was acquired and processed.

Effects of flooding on coastal vegetation and salt marshes

This thesis examines the effects of flooding on coastal and salt marsh vegetation. I conducted a field experiment in Bellocchio Lagoon to test the effects of different inundation periods (Level 1 = 0.468 or 11.23 hours; Level 2 = 0.351 or 8.42 hours; Level 3 = 0.263 or 6.312 hours; Level 4 = 0.155 or 3.72 hours; Level 5 = 0.082 or 1.963 hours; Level 6 = 0.04 or 0.96 hours) on the growth responses and survival of the salt marsh grass Spartina maritima in summer 2011 and 2012. S. maritima grew better at intermediate inundation times (0,351 hours; 0,263 hours, 0,115 hours; 0,082 hours), while growth and survival were reduced at greater inundation periods (0,468 hours). The differences between the 2011 and 2012 experiment were mainly related to differences in the initial number of shoots (1 and 5, respectively in 2011 and 2012). In the 2011 experiment a significant lower number of plants was present in the levels 1 and 6, the rhizomes reached the max pick in level 4, weights was major in level 4, spike length reached the pick in level 3 while leaf length in level 2. In the 2012 experiment the plants in level 6 all died, the rhizomes were more present in level 3, weights was major in level 3, spike length reached the pick in level 3, as well as leaf length. I also conducted a laboratory experiment which was designed to test the effects of 5 different inundation periods (0 control, 8, 24, 48, 96 hours) on the survival of three coastal vegetation species Agrostis stolonifera, Trifolium repens and Hippopae rhamnoides in summer 2012. The same laboratory experiment was repeated in the Netherlands. In Italy, H. rhamnoides showed a great survival in the controls, a variable performance in the other treatments and a clear decrease in treatment 4. Conversely T. repens and A. stolonifera only survive in the control. In the Netherlands experiment there was a greater variability responses for each species, still at the end of the experiment survival was significantly smaller in treatment 4 (96 h of seawater inundation) for all the three species. The results suggest that increased flooding can affect negatively the survival of both saltmarsh and coastal plants, limiting root system extension and leaf growth. Flooding effect could lead to further decline and fragmentation of the saltmarshes and coastal vegetation, thereby reducing recovery (and thus resilience) of these systems once disturbed. These effects could be amplified by interactions with other co-occurring human impacts in these systems, and it is therefore necessary to identify management options that increase the resilience of these systems.

Mitigazione sequestro e stoccaggio di diossido di carbonio

The main objective of my thesis was the technical-economic feasibility of a system of electricity generation integrated with CCS. The policy framework for development processing is part of the recent attention that at the political level has been directed towards the use of CCS technologies with the aim of addressing the problems of actual climate change. Several technological options have been proposed to stabilize and reduce the atmospheric concentrations of carbon dioxide (CO2) among which, the most promising for IPPC (Intergovernmental Panel on Climate Change)are the CCS technologies (Carbon Capture and Storage & Carbon Capture and Sequestration). The remedy proposed for large stationary CO2 sources as thermoelectric power plants is to separate the flue gas capturing CO2 and to store it into deep subsurface geological formations (more than 800 meters of depth). In order to support the identification of potential CO2 storage reservoirs in Italy and in Europe by Geo Capacity(an European database) new studies are developing. From the various literature data analyzed shows that most of the CO2 emitted from large stationary sources comes from the processes of electricity generation (78% of total emissions) and from (about 60%) those using coal especially. The CCS have the objective of return "to the sender" , the ground, the carbon in oxidized form (CO2) after it has been burned by man starting from its reduced form (CH4, oil and coal), then the carbon dioxide is not a "pollutant" if injected into the subsurface, CO2 is an acid reagent that interacts with the rock, with underground fluid and the characteristics of the host rock. The results showed that the CCS technology are very urgent, because unfortunately there are too many industrial sources of CO2 in assets (power plants, refineries, cement plants, steel mills) in the world who are carrying too quickly the CO2 atmospheric concentration levels to values that aren't acceptable for our dear planet.

Definizione e implementazione di strategie di digitalizzazione, internazionalizzazione e online advertising per le PMI italiane

In un contesto di crisi economica come quello attuale emerge chiara la necessità delle imprese italiane, in particolare delle PMI, di sfruttare le potenzialità della Rete per far fronte alle difficoltà. All’interno delle PMI, in particolare a quelle legate al fenomeno del Made in Italy, si avverte però spesso la mancanza delle competenze adeguate per portare con successo il proprio business online; questa tesi ha quindi l’obiettivo di fornire indicazioni alle aziende artigiane per definire e attuare la propria strategia online. Tali suggerimenti sono stati determinati a partire dallo studio di aziende che, grazie alla digitalizzazione, all'online advertising e all'internazionalizzazione della propria attività di e-commerce, sono riuscite ad affermarsi sul territorio italiano e all’estero.

Traduttori specializzati e business center nel processo di internazionalizzazione d'impresa: Studio esplorativo e prospettive future

This exploratory study aims at investigating the professional opportunities available to a specialised translator within the process of international business development. Firstly, the analysis focuses on a review of the theoretical principles affirming the need of a fine-tuned language strategy, especially in the process of internationalization, managed by professionals with translation, language and cultural skills. Against this background, the focus is on the role played by a specialised translator within this process. With the aim of exploring the translator’s role within this process, the analysis focuses on business centers in Italy, which bring together demand and supply of language services and services for company internationalisation. According to the results that shows the opportunities available to a specialised translator with extra skills, the analysis focuses on the placement of this professional within the process. A specialised translator can be a language and cultural consultant for the internationalised company, as well as a Project Manager working for its international development. The conclusions describe the role which a specialised translator with economic or international marketing skills might play within this framework, and pave the way for future developments of this analysis.

Analisi e ottimizzazione di un container management system nel settore automotive: Il caso Robert Bosch GmbH.

Il presente elaborato descrive l’attività di progetto svolta durante il periodo di tirocinio presso la business unit “automotive technologies” della Robert Bosch GmbH: la Robert Bosch GmbH Branch in Italy che ha sede a Torino, e che si configura come fornitore di componenti per l’industria automotive. La funzione logistica è l’ufficio in cui si è svolta l’esperienza di tirocinio, che si è sviluppato nell’ambito del progetto di Container Management System. In particolare, è stato analizzato il sistema di gestione dei Returnable Packaging relativi ai componenti che vengono forniti agli stabilimenti dei clienti localizzati in Italia. L’elaborato è composto da due parti: una parte teorica e una parte pratica. La parte teorica espone gli strumenti teorici sui quali si fondano i contenuti sviluppati nella parte pratica. La parte pratica è volta a descrivere l’attività di progetto da un punto di vista strettamente operativo. Il primo capitolo illustra i motivi che hanno determinato l’avvio del progetto. Sono poi messi in evidenza quali sono gli obiettivi intermedi e finali che si intendono raggiungere, declinandoli in termini di organizzazione del lavoro. Sono qui esposte le basi teoriche del metodo utilizzato e della disciplina a cui si fa riferimento. Viene inoltre dato spazio alla trattazione di alcuni topic nell’ambito dei Returnable Packaging, approfondendo l’argomento per il settore automotive. Il secondo capitolo descrive la struttura organizzativa, i settori di business e le attività svolte dal gruppo Robert Bosch GmbH nel mondo e in Italia. Viene dato particolare rilievo alla sede di Torino ed alla divisione logistica di quest’ultima, in modo tale da descrivere il contesto entro il quale si sviluppa il progetto. Il capitolo presenta infine gli attori che operano nella catena logistica analizzata, descrivendone le attività svolte e caratterizzando la rete logistica studiata al fine di definire i confini entro i quali si sviluppa il progetto. Il terzo capitolo presenta l’analisi effettuata sul caso in esame, descrivendone le modalità operative per ciascuna fase. Il quarto capitolo presenta delle osservazioni sull’analisi effettuata, la validazione tecnico econimica delle soluzioni proposte e le considerazioni conclusive.

Uno Two Drei: la televisione nella promozione linguistica per i giovani. Un caso italiano nel contesto europeo.

The aim of this work is to assess the effectiveness of a project carried out in the Autonomous Province of Trento to promote language learning among young people. The project consisted in a television quiz show featuring games in Italian, English and German. Eight classes from five high schools took part in the game show, which was aired between November 2014 and January 2015 by the local channel Trentino TV. Since multilingualism has been part of the European Union policy, legislation and practices for many decades, the first chapter of this dissertation offers an overview of the main EU language education policies which seek to promote language learning among all citizens. It then focuses on the commitment of the EU and its member States to find new strategies to show the benefits of language learning outside formal education, also using both old and new media. Some TV and radio shows on multilingualism broadcast in Italy and in other EU countries are also briefly described. The second chapter is devoted to Uno Two Drei, the quiz show created by the Autonomous Province of Trento and Trentino TV to promote the learning of English and German among students while enhancing their personal growth and development. The role of everyone involved in the project is outlined, as well as the concept and planning phases and the realization stage. The third chapter focuses largely on the impacts of the initiative on the target group, namely 17-year-old students. Opinions of the participants were first collected in January, when a final meeting was held between the organizers and the schools. Since the researcher has managed the German part of the project, in the following months a questionnaire was administered to the 48 students who played in the German team and to their teachers as well. From both the meeting and the questionnaires it has emerged that the main goals of the initiative were achieved: generally speaking, students have been motivated to study languages and learn new things, the bonds between them have been strengthened and their sense of solidarity has been enhanced.

Tradurre la letteratura per l'infanzia: proposta di traduzione di Flip Flap Safari di Axel Scheffler

This thesis is a proposed translation of the picture book Flip Flap Safari, written by the German author Axel Scheffler and published in 2014. The translation is presented along with an analysis and a commentary in which I analyse and examine the main translation problems of this kind of literature. and I explain the reasons behind my solutions. The translation of a picture book is a creative challenge because it requires translator to use their linguistic and cultural skills together with their imagination and to evaluate the phonetic dimension of the source text and reproduce in the target language. In the first part of my thesis I will introduce an overview of children’s literature in Italy and I will then focus on Flip Flap Safari, analysing the text and providing biographical information about its author-illustrator Axel Scheffler. In the second part of my thesis I will present my translation of the book, which will be followed by a reflection about the main problems I had to face during the translation process.