Augmented Audiovisual Translation: the Perks and Perils of the Implementation of Artificial Intelligence in Subtitling and Dubbing

This thesis examines the state of audiovisual translation (AVT) in the aftermath of the COVID-19 emergency, highlighting new trends with regards to the implementation of AI technologies as well as their strengths, constraints, and ethical implications. It starts with an overview of the current AVT landscape, focusing on future projections about its evolution and its critical aspects such as the worsening working conditions lamented by AVT professionals – especially freelancers – in recent years and how they might be affected by the advent of AI technologies in the industry. The second chapter delves into the history and development of three AI technologies which are used in combination with neural machine translation in automatic AVT tools: automatic speech recognition, speech synthesis and deepfakes (voice cloning and visual deepfakes for lip syncing), including real examples of start-up companies that utilize them – or are planning to do so – to localize audiovisual content automatically or semi-automatically. The third chapter explores the many ethical concerns around these innovative technologies, which extend far beyond the field of translation; at the same time, it attempts to revindicate their potential to bring about immense progress in terms of accessibility and international cooperation, provided that their use is properly regulated. Lastly, the fourth chapter describes two experiments, testing the efficacy of the currently available tools for automatic subtitling and automatic dubbing respectively, in order to take a closer look at their perks and limitations compared to more traditional approaches. This analysis aims to help discerning legitimate concerns from unfounded speculations with regards to the AI technologies which are entering the field of AVT; the intention behind it is to humbly suggest a constructive and optimistic view of the technological transformations that appear to be underway, whilst also acknowledging their potential risks.

Tradurre il genere documentario : Due proposte di sottotitolaggio del documentario Little Land a confronto

The aim of this thesis is to discuss the main translation issues encountered while performing a double version of the subtitles of the documentary “Little Land” from English into Italian. The main motivation behind my choice is a personal interest in the subtitling field applied to the documentary filmic genre. This project is divided into two parts. The first part constitutes the theoretical basis of the thesis and is divided in three chapters. The first chapter introduces the documentary “Little Land” and analyses its main features and characteristics. The second chapter is devoted to documentary studies and theory of documentary, including the historical overview of the changes of this filmic genre and an overview of its market potential in order to meet both the audience and the director’s requirements. The third chapter deals with audiovisual translation as a discipline, and analyses the main translation techniques adopted for the documentary genre: dubbing, voice-over and subtitling. The subtitling section is particularly rich, and a discussion of the use of double and pivot subtitles and the possibilities of subtitling for accessibility issues is included. The second part constitutes the practical development of the theories introduced and dealt with in the first part. Chapter four provides an overview of the history of the Cineteca di Bologna, for whom I worked as a subtitler, and explains the guide lines and equipment required in order to perform the manual launch of the subtitles during their festival Human Rights Nights. The fifth and final chapter provides an analysis of the second version of the subtitles, meant for TV broadcasting, and highlights the main issues encountered during the translation process, both from a structural and a lexical point of view. A discussion of the different translation strategies adopted is provided, in a constant comparison with the first version of the subtitles. The function of self-reflection and self-observation in translation is also examined. Appendix A and B contain the interviews with “Little Land”’s director and protagonist respectively, Appendix C contains the subtitles table.

Translating food on the Internet: from American TV series dubbed for the Italian audience to subtitles on YouTube.

The aim of this dissertation is to analyze the adaptation of food realia and food-related terms from English into Italian in the world of screen translation. Food has always been at the heart of every human being’s life and is an essential lens of analysis when trying to understand culture. With the awareness of what has been done in the past in American TV series dubbed into Italian and looking at how translations have been changing in the last decade, my thesis demonstrates how strategies are more inclined to an overt approach, which leaves the audiovisual text deeply tied to its source language and culture. The work will also include a practical subtitling exercise of three episodes of the currently most famous YouTube cooking show: Nerdy Nummies by Rosanna Pansino. The fact that the show is published weekly on a YouTube channel gives me the opportunity to comment on the evolution of media in the third millennium and how this implies an improvement as far as the knowledge, the skills and the possibilities for audiovisual translators are concerned.

"Pásli ovce valasi": Proposta di adattamento in italiano di una serie televisiva slovacca per l'infanzia fra doppiaggio e sottotitolaggio

The main purpose of this thesis is to promote the Slovak culture in Italy through the adaptation of Pásli ovce valasi (The shepherd grazed the sheep), a TV series for children by director Ladislav Čapek. The series, which was released in Czechoslovakia in 1973, is divided into thirteen episodes and tells the story of Matko and Kubko, two shepherds who live in the mountains in central Slovakia. Pásli ovce valasi represented an interesting choice from the adaptation point of view, due to its deep cultural value and the peculiarities of the language used by the characters. The constraints of audiovisual translation were combined to the difficulty of rendering Slovak cultural-specific elements into Italian, together with the limits imposed by having children as a primary recipient. The importance of their role as a target has constrained not only our translation choices, but also the adaptation mode. For this reason, it was decided to realise subtitles in order to make the audiovisual product immediately available, together with an adaptation for dubbing, more suitable for a young audience. The opportunity to present two different forms of adaptation is closely linked to the specific characteristics of the cartoon language. The present study consists of four chapters. The first one provides a brief introduction to the series, its language and setting. The second chapter outlines the main characteristics of audiovisual translation, focusing on dubbing and subtitling in particular. It also presents an analysis of the role of children as a target and the consequent decision to realise an adaptation for dubbing. The two adaptation modes, together with the transcription of the original dialogues, are provided in the third chapter. The fourth and last chapter consists of a description and analysis of the translation process, focusing on morphosyntactic, lexical, rethorical, historical and cultural aspects. The last part of the chapter analyses the differences between the subtitles and the adaptation for dubbing.

Una panoramica sulle agenzie di traduzione: caratteristiche, tipologie e flussi di lavoro

Over the last decades the need for translation and interpreting services has increased thanks to globalization and to the progress made in the technology field. However, the organizations which provide these services, the so-called translation agencies or translation companies, are still underrated and, in some cases, virtually unknown to those people who do not belong to the translation market. The present work aims to answer all the most common questions about these companies by describing in as much detail as possible all their aspects, mechanisms, workflows and characteristics. Chapter one introduces translation agencies outlining, in the first place, some of their main definitions and classifications. Particular attention is also devoted to the translation market, to the main trade associations in the field, to the quality standards adopted and to the important role played by social media for the success of translation agencies. Chapter two starts with a theoretical introduction to the concept of “organization” and an examination of the main types of teams commonly adopted in companies, i.e. virtual and traditional. This introduction is then followed by an analysis of the typical workflows taking place in translation agencies, the main professionals involved (such as Project Managers, translators and reviewers) and their essential competences. Finally, chapter three presents a comparison between a traditional translation agency, i.e., Going Green Translations, characterized by a physical office and internal collaborators, and a more innovative translation agency, Qabiria, which on the contrary relies on a completely decentralized team. The interviews have allowed me to highlight similarities and differences as well as advantages and disadvantages of these agencies and their teams. The chapter concludes with a personal commentary on what has emerged from the comparison, and on the future of translation companies.

Song of the sea: proposta di sottotitolaggio e fansubbing a confronto

The aim of this thesis is to subtitle and analyze the subtitles of the animation movie directed by the Tomm Moore, Song of the Sea. It deals with the adventures of Saoirse, the last of the selkies, the mythological women who turned into seals, and his brother Ben to save the fairies and send them home. Although Italy is a “dubbing country”, I decided to subtitle the film not to affect the original audio track, as the Irish accent and Celtic melodies are a fundamental element in Song of the Sea. I chose this movie because it is a quality product (nominated in 2015 for "The Best Animation Movie”) which deserves to be commercialized outside film festivals. In a second phase, I analyzed my subtitles and compared them to amateur subtitles, created by the SRT Project group, to understand the strategies adopted and the basic differences between the two types of subtitling. My dissertation consists of three chapters. The first provides a general overview of audiovisual translation and language transfer methods, focusing on subtitling. The second chapter introduces the movie in an Irish context, and then analyzes the subtitling process, from the software used, to the translation strategies adopted. Finally, the third chapter describes the phenomenon of amateur subtitling, and the most important Italian communities of the current years. Moreover, I analyzed SRT Project fan translation, and asked them a set of questions about amateur subtitling and the translation of Song of the Sea, in order to understand this world and the fansubbing process. The Appendix includes my subtitles, as well as the questionnaire.

Il sottotitolaggio per i film festival: due esperienze pratiche

This dissertation aims to examine the field of film festival subtitling by means of the analysis of two subtitling experiences. These experiences will be approached both on a methodological and on a practical level in order to analyse how subtitlers put theory into practice. This approach will also help underline the existing differences in work methodology as far as different work experiences are concerned. The subtitling experiences examined in this dissertation are part of my internships as a subtitler in two Italian film festivals, namely “Umbria Film Festival” and “900 Fest”. In this dissertation, I chose to focus on the subtitling of two of the audiovisual products I translated. These products are a German documentary titled Befreier und Befreite and a Danish fiction film titled Stille Hjerte. This dissertation is divided into five chapters. Chapter 1 describes audiovisual translation at its most theoretical level, focusing on subtitling criteria and strategies. Chapter 2 examines the concept of film translation, focusing on the distinctive features of documentary translation as a specific genre. This chapter also presents the concept of film festival and provides information concerning the translation policies of festivals. Chapter 3 presents the festivals I worked for and details my internship experiences. Chapter 4 focuses on the German documentary and proposes a number of solutions to its main translation problems. Chapter 5 focuses on the Danish film and offers solutions to its translation problems. At the end of the dissertation, I will provide some comments on my internship experiences as well as on the practice of film festival subtitling.

Proposta di sottotitolaggio del social movie italy in a day

The aim of this thesis is to analyse the main translating issues related to the subtitling of the Italian social movie Italy in a day into English: Italy in a day is a crowdsourced film, comprising a selection of video clips sent by ordinary people, showing occurrences of everyday life on a single day, October 26th, 2013. My dissertation consists of four chapters. The first provides a general overview of audiovisual translation, from the description of the characteristics of filmic products to a summary of the most important audiovisual translation modes; a theoretical framework of the discipline is also provided, through the analysis of the major contributions of Translations Studies and the multidisciplinary approach proposed by the scholar Frederic Chaume. The second chapter offers insight into the subtitling practice, examining its technical parameters, the spatial and temporal constraints, together with the advantages and pitfalls of this translation mode. The main criteria for quality assessment are also outlined, as well as the procedures carried out in the creation of subtitles within a professional environment, with a particular focus on the production of subtitles for the DVD industry. In the third chapter a definition of social movie is provided and the audiovisual material is accurately described, both in form and content. The creation of the subtitling project is here illustrated: after giving some information about the software employed, every step of the process is explained. In the final chapter the main translation challenges are highlighted. In the first part some text reduction techniques in the shift from oral to written are presented; then the culture-specific references and the linguistic variation in the film are analysed and the compensating strategies adopted to fill the linguistic and cultural gap are commented on and justified taking into account the needs and expectations of the target audience.

La traduzione audiovisiva per Concorto Film Festival: proposta di sottotitolaggio di due cortometraggi

The idea behind this thesis stems from the internship in translation and subtitling performed from April to August 2021 for the international short film festival Concorto Film Festival. This internship program provides selected students with the opportunity to put the translation skills acquired in their bachelor’s degree to the test, by adapting them to the needs of audiovisual translation. Film directors provide files with English subtitles, which interns turn into new, bilingual (ita-eng) subtitle files with the software Subtitle Workshop. The new bilingual files are eventually used for the screening of the films and need therefore to comply with the guidelines established by Concorto Film Festival. Using as a case study the subtitles created for the two German short films “Der natürliche Tod der Maus” (“The Natural Death of a Mouse”) (2020) by Katharina Huber and “Wenn ich tanze, wackelt die Welt” (“When I Dance, the Earth Trembles”) (2020) by Otto Lazić-Reuschel, this thesis examines subtitling as an application of the practice of translation. The first chapter introduces Concorto Film Festival, the two selected short films and their directors. The second chapter briefly introduces audiovisual translation and describes the needs and features of subtitling. The third chapter analyses the strategies that have been adopted to solve the technical problems mentioned in the second chapter and the translative problems posed by linguistic and cultural elements. Finally, the file attached to this thesis includes the Italian and English subtitles of the two short films and the transcript of the original German audio.