1 resultado para students of bachelor of laws
em AMS Tesi di Dottorato - Alm@DL - Università di Bologna
Filtro por publicador
- JISC Information Environment Repository (2)
- Repository Napier (1)
- Aberystwyth University Repository - Reino Unido (1)
- Acceda, el repositorio institucional de la Universidad de Las Palmas de Gran Canaria. España (2)
- AMS Tesi di Dottorato - Alm@DL - Università di Bologna (1)
- AMS Tesi di Laurea - Alm@DL - Università di Bologna (2)
- Aquatic Commons (5)
- ArchiMeD - Elektronische Publikationen der Universität Mainz - Alemanha (1)
- Archive of European Integration (8)
- Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco (1)
- Aston University Research Archive (12)
- B-Digital - Universidade Fernando Pessoa - Portugal (1)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (7)
- Biblioteca Digital da Produção Intelectual da Universidade de São Paulo (BDPI/USP) (2)
- Biblioteca Digital de la Universidad del Valle - Colombia (1)
- Biblioteca Digital de Teses e Dissertações Eletrônicas da UERJ (4)
- Biodiversity Heritage Library, United States (2)
- Bioline International (4)
- BORIS: Bern Open Repository and Information System - Berna - Suiça (10)
- Boston College Law School, Boston College (BC), United States (1)
- Boston University Digital Common (3)
- Brock University, Canada (9)
- Bucknell University Digital Commons - Pensilvania - USA (4)
- Bulgarian Digital Mathematics Library at IMI-BAS (5)
- Cambridge University Engineering Department Publications Database (3)
- CentAUR: Central Archive University of Reading - UK (12)
- Center for Jewish History Digital Collections (13)
- Central European University - Research Support Scheme (1)
- Cochin University of Science & Technology (CUSAT), India (4)
- Coffee Science - Universidade Federal de Lavras (2)
- CORA - Cork Open Research Archive - University College Cork - Ireland (1)
- Corvinus Research Archive - The institutional repository for the Corvinus University of Budapest (3)
- Dalarna University College Electronic Archive (3)
- Deakin Research Online - Australia (53)
- Digital Commons - Michigan Tech (2)
- Digital Commons - Montana Tech (2)
- Digital Commons @ DU | University of Denver Research (6)
- Digital Commons at Florida International University (20)
- Digital Peer Publishing (2)
- DigitalCommons@The Texas Medical Center (5)
- DigitalCommons@University of Nebraska - Lincoln (8)
- Doria (National Library of Finland DSpace Services) - National Library of Finland, Finland (4)
- DRUM (Digital Repository at the University of Maryland) (1)
- Fachlicher Dokumentenserver Paedagogik/Erziehungswissenschaften (1)
- Funes: Repositorio digital de documentos en Educación Matemática - Colombia (1)
- Greenwich Academic Literature Archive - UK (2)
- Harvard University (22)
- Helda - Digital Repository of University of Helsinki (19)
- Illinois Digital Environment for Access to Learning and Scholarship Repository (1)
- Indian Institute of Science - Bangalore - Índia (1)
- Instituto Politécnico de Bragança (2)
- Instituto Politécnico de Castelo Branco - Portugal (1)
- Instituto Politécnico de Viseu (3)
- Instituto Politécnico do Porto, Portugal (5)
- Instituto Superior de Psicologia Aplicada - Lisboa (1)
- Memoria Académica - FaHCE, UNLP - Argentina (9)
- Memorial University Research Repository (2)
- Ministerio de Cultura, Spain (5)
- Nottingham eTheses (1)
- Portal de Revistas Científicas Complutenses - Espanha (6)
- QSpace: Queen's University - Canada (1)
- QUB Research Portal - Research Directory and Institutional Repository for Queen's University Belfast (20)
- Queensland University of Technology - ePrints Archive (124)
- RCAAP - Repositório Científico de Acesso Aberto de Portugal (2)
- ReCiL - Repositório Científico Lusófona - Grupo Lusófona, Portugal (3)
- RepoCLACAI - Consorcio Latinoamericano Contra el Aborto Inseguro (1)
- Repositorio Académico de la Universidad Nacional de Costa Rica (7)
- Repositório Científico da Escola Superior de Enfermagem de Coimbra (2)
- Repositório Científico da Universidade de Évora - Portugal (5)
- Repositorio de la Universidad de Cuenca (3)
- Repositório digital da Fundação Getúlio Vargas - FGV (4)
- Repositório Digital da UNIVERSIDADE DA MADEIRA - Portugal (1)
- Repositório Institucional da Universidade de Aveiro - Portugal (2)
- Repositório Institucional da Universidade de Brasília (1)
- Repositório Institucional da Universidade Federal do Rio Grande - FURG (1)
- Repositório Institucional da Universidade Federal do Rio Grande do Norte (5)
- Repositorio Institucional de la Universidad de El Salvador (1)
- Repositorio Institucional de la Universidad de Málaga (1)
- Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho" (42)
- Repositorio Institucional UNISALLE - Colombia (3)
- RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal (1)
- School of Medicine, Washington University, United States (3)
- Scielo España (1)
- South Carolina State Documents Depository (3)
- Universidad Autónoma de Nuevo León, Mexico (2)
- Universidad de Alicante (7)
- Universidad del Rosario, Colombia (8)
- Universidad Politécnica de Madrid (10)
- Universidade de Lisboa - Repositório Aberto (2)
- Universidade dos Açores - Portugal (1)
- Universidade Federal do Pará (4)
- Universidade Federal do Rio Grande do Norte (UFRN) (19)
- Universidade Metodista de São Paulo (3)
- Universitat de Girona, Spain (1)
- Université de Montréal, Canada (3)
- University of Connecticut - USA (1)
- University of Michigan (181)
- University of Queensland eSpace - Australia (8)
- University of Washington (6)
- WestminsterResearch - UK (2)
Resumo:
Abstract The academic environment has recently recognized the importance and benefits that an extensive research on the translation of advertising can have for translation studies. Despite the growing interest and increasing research activity in the field it is still difficult to speak about a theory of advertising translation in general. There is a need for further study encompassing different languages and both heterogeneous and homogenous cultures that will give the possibility to receive a more complete map of what the translation of advertising is and should be. Previous studies have been concentrated, for the most part, on Western European language pairs. This study is a research into perfume and cosmetics print advertisements translated from English into Russian where both visual and verbal elements are considered. Three broad translation approaches have been identified in what concerns the verbal message: Translated message, parallel translation, recreated adverts, and three approaches in dealing with the image: similar images, modified images, completely different images. The thesis shows that where Russian advertisements for perfume products tend to have a message, or create one, this is often lacking in the English copy. The article ends by suggesting that perfume advertisements favor the standardization approach when entering Russian market. The attempts to localize the advert have also been noticed although they are obviously less numerous in perfume adverts and are rather instances of adaptation - a mix between the localization and standardization approaches since they keep drawing on the same globally accepted universals about female beauty and concern for ‘woman’s identity’ (we focused our analysis on products designed for female consumers). This study, complementing previous studies, aims to be a contribution to the description of laws and strategies that guide the translation of advertising texts into Russian.