La comunicazione della cooperazione allo sviluppo: gli Enti Pubblici. Analisi discorsive dei Siti Web

Our research takes place in the context of a discipline kwown as Communication for Development, sited inside the field of Communication for Social Change, characterized by the use of interpersonal ad mass communication theories and tools, applyied to international development cooperation. Our study aims at pointing out a change of paradigm in this field: our object is Public Administration’s communication, therefore, what we suggest is a shift from Communication for Development, to Development Communication. The object of our study, hence, becomes the discourse itself, in its double action of representation and construction of reality. In particular, we are interested in the discourse’s tribute to the creation of a collective immagination, wich is the perspective towards which we have oriented the analysis, through a structuralist semoitics-based methodology integrated with a socio-semiotic approach. Taking into consideartion the fact that in our contemporary society (that is to say a ‘Western’ and ‘First World’ society), the internet is a crucial public space for the mediation and the management of collective immagination, we chose the web sites of Public Bodies which are dedicated to International Cooperation has our analysis corpus. This, due to their symbolic and ideologic significance, as well as for the actual political responsibility we think these web sites should have. The result of our analysis allows us to suggest some discoursive strategies used in the web sites of Public Bodies. In these sites, there is a tendency to shift the discourses around international cooperation from the ideological axis - avoiding in so doing to explicit a political statement about the causes of injustices and un-balances which lead to the necessity of a support in development (i.e. avoiding to mention values such as social justice and democracy while acknowledging socio-economical institutions which contribute to foster underdevelopment on a global scale) -, to the ethical axis, hence referring to moral values concerning the private sphere (human solidarity and charity), which is delegated mainly to non governamental associations.

Development discourse in Romania: from Socialism to EU Membership

With their accession to the European Union, twelve new countries - Romania among them - (re)entered the international community of international donors. In the history of development aid this can be seen as a unique event: it is for the first time in history that such a large number of countries become international donors, with such short notice and in such a particular context that sees some scholars announcing the ‘death’ of development. But in spite of what might be claimed regarding the ‘end’ of the development era, development discourse seems to be rather vigorous and in good health: it is able to extert an undeniable force of attraction over the twelve countries that, in a matter of years, have already convinced themselves of its validity and adhered to its main tenets. This thesis collects evidence for improving our understanding of this process that sees the co-optation of twelve new countries to the dominant theory and practice of development cooperation. The evidence collected seems to show that one of the tools employed by the promoters of this co-optation process is that of constructing the ‘new’ Member States as ‘new’, inexpert donors that need to learn from the ‘old’ ones. By taking a case-study approach, this thesis gathers data that suggests that conceiving of the ‘twelve’ as ‘new’ donors is both historically inaccurate and value-ladden. On one hand, Romania’s case-study illustrates how in the (socialist) past at least one in the group of the twelve was particularly conversant in the discourse of international development. On the other hand, the process of co-optation, while being presented as a knowledgeproducing process, can also be seen as an ignorance-producing procedure: Romania, along with its fellow new Member States, takes the opportunity of ‘building its capacity’ and ‘raising its awareness’ of development cooperation along the line drawn by the European Union, but at the same time it seems to un-learn and ‘lower’ its awareness of development experience in the (socialist) past. This is one possible reading of this thesis. At a different level, this thesis can also be seen as an attempt to account of almost five decades of international development discourse in one specific country – Romania – in three different socio-political contexts: the socialist years (up to the year 1989), the ‘transition years’ (from 1989 to the pre-accession years) and the membership to the European Union. In this second reading, the thesis seeks to illustrate how – contrary to widespread beliefs – before 1989 Romania’s international development discourse was particularly vivid: in the most varied national and international settings President Ceausescu unfolded an extensive discursive activity on issues pertaining to international development; generous media coverage of affairs concerning the developing countries and their fight for development was the rule rather than the exception; the political leadership wanted the Romanians not only to be familiarized with (or ‘aware of’ to use current terminology) matters of underdevelopment, but also to prove a sense of solidarity with these countries, as well as a sense of pride for the relations of ‘mutual help’ that were being built with them; finally, international development was object of academic attention and the Romanian scholars were able not only to reflect on major developments, but could also formulate critical positions towards the practices of development aid. Very little remains of all this during the transition years, while in the present those who are engaged in matters pertaining to international development do so with a view of building Romania as an EU-compliant donor.

Il cambiamento della ruralità nell'Unione Europea. Tipologie, evoluzione e risposte alle politiche

Obiettivo del lavoro è migliorare la lettura della ruralità europea. A fronte delle profonde trasformazioni avvenute, oggi non è più possibile analizzare i territori rurali adottando un mero approccio dicotomico che semplicemente li distingua dalle città. Al contrario, il lavoro integra l’analisi degli aspetti socio-economici con quella degli elementi territoriali, esaltando le principali dimensioni che caratterizzano le tante tipologie di ruralità oggi presenti in Europa. Muovendo dal dibattito sulla classificazione delle aree rurali, si propone dapprima un indicatore sintetico di ruralità che, adottando la logica fuzzy, considera congiuntamente aspetti demografici (densità), settoriali (rilevanza dell’attività agricola), territoriali e geografici (accessibilità e uso del suolo). Tale tecnica permette di ricostruire un continuum di gradi di ruralità, distinguendo così, all’interno dell’Unione Europea (circa 1.300 osservazioni), le aree più centrali da quelle progressivamente più rurali e periferiche. Successivamente, attraverso un’analisi cluster vengono individuate tipologie di aree omogenee in termini di struttura economica, paesaggio, diversificazione dell’attività agricola. Tali cluster risentono anche della distribuzione geografica delle aree stesse: vengono infatti distinti gruppi di regioni centrali da gruppi di regioni più periferiche. Tale analisi evidenzia soprattutto come il binomio ruralità-arretratezza risulti ormai superato: alcune aree rurali, infatti, hanno tratto vantaggio dalle trasformazioni che hanno interessato l’Unione Europea negli ultimi decenni (diffusione dell’ICT o sviluppo della manifattura). L’ultima parte del lavoro offre strumenti di analisi a supporto dell’azione politica comunitaria, analizzando la diversa capacità delle regioni europee di rispondere alle sfide lanciate dalla Strategia Europa 2020. Un’analisi in componenti principali sintetizza le principali dimensioni di tale performance regionale: i risultati sono poi riletti alla luce delle caratteristiche strutturali dei territori europei. Infine, una più diretta analisi spaziale dei dati permette di evidenziare come la geografia influenzi ancora profondamente la capacità dei territori di rispondere alle nuove sfide del decennio.