Perceptual maps analysis for organic food consumers in China: a study on Shanghai consumers

Although in Europe and in the USA many studies focus on organic, little is known on the topic in China. This research provides an insight on Shanghai consumers’ perception of organic, aiming at understanding and representing in graphic form the network of mental associations that stems from the organic concept. To acquire, process and aggregate the individual networks it was used the “Brand concept mapping” methodology (Roedder et al., 2006), while the data analysis was carried out also using analytic procedures. The results achieved suggest that organic food is perceived as healthy, safe and costly. Although these attributes are pretty much consistent with the European perception, some relevant differences emerged. First, organic is not necessarily synonymous with natural product in China, also due to a poor translation of the term in the Chinese language that conveys the idea of a manufactured product. Secondly, the organic label has to deal with the competition with the green food label in terms of image and positioning on the market, since they are easily associated and often confused. “Environmental protection” also emerged as relevant association, while the ethical and social values were not mentioned. In conclusion, health care and security concerns are the factors that influence most the food consumption in China (many people are so concerned about food safety that they found it difficult to shop), and the associations “Safe”, “Pure and natural”, “without chemicals” and “healthy” have been identified as the best candidates for leveraging a sound image of organic food .

Paleontological studies of Cretaceous vertebrate fossil beds in the Tataouine Basin (southern Tunisia)

The ‘Continental Intercalaire’ deposits of the Tataouine basin of southern Tunisia preserve one of the most diverse Cretaceous vertebrate fauna from Africa. This research project focuses on a detailed revision of the stratigraphic distribution of mid-Cretaceous fossil beds in the Tataouine Basin and includes the description of four, newly discovered vertebrate tracksites. In the Tataouine region, macro- and microvertebrate remains are recovered from three stratigraphic intervals: the lower Douiret Formation (Barremian), the Chenini (rare) and Oum ed Diab members of the Aïn El Guettar Formation (Albian). A detailed, basin-scale revision of the stratigraphic occurrence of fossil-bearing strata indicates 1. lateral facies variability within the context of a low gradient, circalittoral to coastal-plain environment; 2. multiple and diachronous fossil beds which include elasmobranchs, actinopterygians, sarcopterygians, turtles, crocodyliforms, pterosaurs, and non-avian dinosaurs remains. Four vertebrate tracksites have been discovered in the study area: 1. the Middle Jurassic Beni Ghedir site which preserves approximately 130 tridactyl footprints distributed over an area of 200 square meters, representing the oldest evidence of a dinosaur fauna in Tunisia; 2. the late Albian Chenini tracksite, which includes poorly preserved crocodilian tracks and the dinosaur ichnospecies Apulosauripus federicianus; 3. the Cenomanian Ksar Ayaat locality, where footprints assigned to a pleurodiran turtle are exposed, and 4. the upper Cenomanian Jebel Boulouha site which presents almost 100 well-preserved tridactyl tracks referred to small-sized theropods, fossil bird tracks - ichnogenus Koreanaorins – and tracks referred to a mammalian trackmaker, representing the first report of fossil bird and mammal from the Cretaceous of continental Africa and Tunisia respectively. In addition, data collected from the Tunisian tracksites have been compared with coeval tracksites in Italy and Croatia, showing analogies in morphology and paleoenvironment of dinosaur ichnoassociations, supporting the already hypothesized subaerial connection between these areas during the mid-Cretaceous.