Experimenting with the role of performance of hygiene and motivators on customer satisfaction: studying the temporal effect

Marketers continuously attempt to identify important attributes and innovate in order to understand how attribute performance could lead to customer satisfaction in the short term and in the long term. Understanding the impact of customer satisfaction may offer a competitive edge to companies. Researchers are discussing the importance of performance attributes in leading to satisfaction; however, there is no clear understanding of whether an attribute that leads to satisfaction at one time (e.g., short run) can cause it also in the long run, without excluding the possibility that it could lead to dissatisfaction and no satisfaction. The present research tries to understand anomalies related to asymmetric attribute performance and satisfaction over time with the help of Herzberg's (1967) Two-Factor Theory (TFT) and construal level theory (CLT). More precisely, there are main purposes of this dissertation. First, the present research tries to understand whether positive or negative hygiene attribute performance and motivator attribute factors exert different weights on overall customer satisfaction depending on the time elapsed from the service experience. Second, to test if positive or negative hygiene/motivator attribute performance affect to revisit intention and to word of mouth by considering mediating role of satisfaction. The results reveal that in the near past (NP) experience, the positive performance of hygiene concrete attributes creates a differential effect on overall satisfaction higher than the negative performance of hygiene concrete attributes. Results also confirmed mediating role of satisfaction in the relationship between attribute performance and revisit intention for near past condition but not for distant past. Likewise significant relationship was found for the mediating role of satisfaction in the relationship between attribute performance and word of mouth (WOM) for near past condition but not for distant past.

Wheat adaptation to climate change in the Mediterranean Basin: retracing the past to predict the future

Wheat productivity is alarmingly threatened by climate change in the Mediterranean Basin, where it is mainly cultivated as a rainfed crop and where the latest climatic projections foresee a rise in temperatures and a reduction in precipitation, with important yield losses expected, being drought the main abiotic stress hampering wheat productivity. Assessing and quantifying the alterations in wheat life cycle caused by climate change is thus a key goal, as well as understating the underlying mechanisms of drought resistance. The first part of this thesis is focused on these main topics. A precise quantification of climate change effects on wheat in this area was performed through a case study, coupling phenological, meteorological and grain quality data before and after climate change. Then, accurate and detailed literature search was performed, reviewing the main controversies regarding the reliability of various functional traits to be used as breeding tools for improving wheat drought stress resistance. The second part of this thesis is focused in identifying interesting genetic material to improve wheat drought stress resistance in the Mediterranean Basin, analyzing drought response on a panel of tetraploid wheat accessions in vitro and in vivo as well as in open field trials, chosen in the attempt to represent as much as possible the biodiversity of tetraploid wheat. The third part of this thesis highlights differences in technological, nutritional and nutraceutical quality between modern cultivars and landraces, focusing on lipids, primary metabolites and bioactive compounds. In fact, wheat adaptation to climate change does not only mean to guarantee satisfactory yields in adverse conditions. It also means to provide millions of consumers with a diet-base food crop, with an improved nutraceutical and nutritional quality. Therefore, investigation and selection process for abiotic stress resistance and for improved quality has to go hand in hand.