2 resultados para language of advertisement
em Academic Archive On-line (Stockholm University
Resumo:
The status of English as the language of international communication is by now well-established. However, in the past 16 years, research has tried to emphasize the fact that the English spoken in international contact situations and between people with other first languages than English has different needs than the English spoken locally amongst native speakers, resulting in the emergence of English as a lingua franca (ELF) as a scholarly field. However, the impact of findings in ELF has so far only led to a moderate shift in English language teaching. Especially in expanding circle countries, where ELF should have the biggest impact, change is only gradually becoming palpable. Accent and pronunciation, as one of the biggest factors on both identity and mutual intelligibility (Jenkins 2000; 2007) are at the root of discussion. The scope of this study is therefore to examine accent choices and the extent to which native speaker ideology informs the preferences of ten speakers of ELF and 27 German natives with experience in international communication. Both ethnographical and sociolinguistic methods, as well as auditory analysis have been applied and conducted. The auditory analysis of six variables in the recorded speech production of the ten speakers suggests that there is no significant preference of one norm-giving variety over the other. Rather, speakers tend to mix-and-match General American- and Standard Southern British English-like features in their pronunciation. When reporting their accent ideals, the idea of a ‘neutral’ English accent is mentioned by four participants. Neutral accents seem to have been understood as ‘unmarked accents’. Expressed beliefs on their own English pronunciation show a comparatively high level of reflection on and confidence in their own production. Results from a rating task and a survey given to 27 German participants reveal attitudes that are more negatively stacked. While Germans reported openness towards NNS (non-native speaker) accents and showed awareness of the priority of intelligibility over accent choice in both their own and others’ pronunciation, they still largely reported NS accent preference. The ratings of the production from ten ELF speakers confirmed this and showed that ‘neutral’ is equated with native-like. In the light of these findings, issues are discussed that ultimately relate to the influence of NS Englishes, identity and the development of English as an international language.
Resumo:
Human societies are reliant on the functioning of the hydrologic cycle. The atmospheric branch of this cycle, often referred to as moisture recycling in the context of land-to-land exchange, refers to water evaporating, traveling through the atmosphere, and falling out as precipitation. Similar to the surface water cycle that uses the watershed as the unit of analysis, it is also possible to consider a ‘watershed of the sky’ for the atmospheric water cycle. Thus, I explore the precipitationshed - defined as the upwind surface of the Earth that provides evaporation that later falls as precipitation in a specific place. The primary contributions of this dissertation are to (a) introduce the precipitationshed concept, (b) provide a quantitative basis for the study of the precipitationshed, and (c) demonstrate its use in the fields of hydrometeorology, land-use change, social-ecological systems, ecosystem services, and environmental governance. In Paper I, the concept of the precipitationshed is introduced and explored for the first time. The quantification of precipitationshed variability is described in Paper II, and the key finding is that the precipitationsheds for multiple regions are persistent in time and space. Moisture recycling is further described as an ecosystem service in Paper III, to integrate the concept into the existing language of environmental sustainability and management. That is, I identify regions where vegetation more strongly regulates the provision of atmospheric water, as well as the regions that more strongly benefit from this regulation. In Paper IV, the precipitationshed is further explored through the lens of urban reliance on moisture recycling. Using a novel method, I quantify the vulnerability of urban areas to social-ecological changes within their precipitationsheds. In Paper V, I argue that successful moisture recycling governance will require flexible, transboundary institutions that are capable of operating within complex social-ecological systems. I conclude that, in the future, the precipitationshed can be a key tool in addressing the complexity of social-ecological systems.