Trayectoria tecnológica Web y el orden digital en Latinoamérica: reflexiones históricas desde Brasil

The emergence of the digital order renewed the Victorian civilizing ideal and strengthened a world order of techno-economic dependence. The new grand narrative is the urgency of digital transformation of societies; a dream pursued without reflection by the populations of the periphery that ended into in a collision between McLuhan's two informational orders: cold and hot societies. Latin America as part of the periphery did not participate in the development of the informatic technologies and its historical legacy made the appropriation of these technologies more difficult. This paper examines the historical circumstances of this process: the development of a discourse around the digital networks, the consequences of this social construction in the region, the fragile efforts of Brazil to create technology, and the entrance of IT networks in the region. The results showed that the status of this kind of research in the region is weak so we alert about its consequences. We concluded that to create an informational order that may serve as a space of self-affirmation, freedom and heterogeneity, it is necessary to have a deep knowledge of the social and historical context that created its basic technologies, but Latin America is indifferent in such regard. Information Science has a central role in the region within this process but it has not developed it yet.

Web e jornalismo especializado: análise de conteúdo do portal jurídico Migalhas

Considering the context that integrates the internet and the information, the present paper has aimed to analyze the content from the juridical portal named Migalhas, more specifically the daily information–newsletter that is sent to its readers. Starting by the passage on the pathway of the internet, cyber culture and web journalism, and some concepts of news production, it is aimed to describe and evaluate, from the content of the proposed analyzes by Laurence Bardin, about general aspects, strategies and bulletin samples. Bringing a little of its history and description of the journalistic and news main points. The present paper approaches how these criteria, news value, and tools are chosen and used to reach the effectiveness of the proposal to take specific and fast information to the readers. Questions regarded to the opinionated character from the content were also stated as a way to evaluate its expressiveness

Relações públicas e web 2.0: a manutenção do relacionamento entre artista e público pela internet

The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario