Alignment of operations strategy: Exploring the marketing interface

Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective required the application of a procedure based on strategic consensus and a deeper analysis, such that the delimitation of the study in a single case was mandatory. The strategic processes of interfacing involve managerial attributes that are subject to the influence of human aspects and, therefore, the research method used a qualitative approach. The protocol design included the following data sources: interviews, document reviews and researcher observations. The categorisation was made based on the theoretical references, the frequency of observations, common responses and information from documents. Findings - The balance between intra-functional trade-offs, joint research on the competitive context, reflections on the understanding of customer needs and operational performance, and understanding of inter-functional trade-offs were the main factors verified. They effectively support decisions associated with interface processes and promotes the integration of these processes. They can generate inputs that enable managers to achieve an appropriate balance among alternatives in light of various trade-offs. Practical implications - These factors make possible new connections between strategic processes in the context of operations and marketing functions. The formations of these strategies are aligned through a better understanding of both threats and opportunities by means of a joint analysis of the competitive context. The presented findings can be used to develop a clear definition of strategic objectives of operations and a more appropriate treatment of market needs. Originality/value - The findings from the research can be considered as new elements for promoting alignment in the formation process of the operations strategy. Little research to date has examined the operations-marketing strategic interface of companies in the context of strategic consensus. © Emerald Group Publishing Limited.

Gestão do desempenho organizacional em empresas do setor de construção civil: uma aplicação do Balanced Scorecard

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Governança corporativa em empresas de capital aberto: uma contribuição da ciência da informação para análise da informação estratégica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Prospecção e monitoramento informacional no contexto da inteligência competitiva em microempresas do ramo óptico da região de Marília - SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Gestão estratégica de negócio e as tecnologias de informação: o caso do gerenciador financeiro do Banco do Brasil

Pós-graduação em Ciência da Informação - FFC

Africanized honeybees in urban areas: a public health concern

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Concepção e Implementação de um Sistema de Controle de Arborização Urbana através da Integração de Softwares Livres e de Código Aberto

Suitable computacional tools allow to build applications that can link information to its physical location, and represent them into visual and interactive schemes, e ectively reaching the power of visual comunication. This leads the user to synthesize information in a simple and e cient way. These applications are linked to the de nition of Geographic Information System (GIS). GIS are comprised by many concepts and tools, which have the main purpose of collecting, storing, viewing and processing spatial data, obtaining the information needed for decision making. Within this context, this paper presents the Conception and Implementation of a Control System for Urban Forestry through Integration of Free and Open Source Software. This conception arose from the need of an Environmental Project developed by the Agriculture's House of the city of Regente Feij o, which has as main objectives cataloging and management of urban a orestation of the municipality. Due to this diversity of concepts, the challenge in building this system is the integration of platforms that are involved in all stages: collecting and storage of data, including maps and other spatial information, operations on the stored information, obtaining results and graphical visualization of the same. After implementation, it was possible to provide for the system users an improvement in the capacity of perception in the information analysis and facilitate the process of decision making

Influência do uso e ocupação do solo sobre a qualidade da água: subsídio à gestão dos recursos hídricos à gestão dos recursos hídricos da Bacia Hidrográfica da Serra da Mantiqueira (UGRHI-1)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Vantagem competitiva nas empresas contemporâneas: a informação e a inteligência competitiva na tomada de decisões estratégicas

We present the importance of information management and competitive intelligence as generating factors of competitive advantage in organizations. Through a study from the company Mizumo (SP) was possible demonstrate how obtaining and using of strategic information tools supported by in competitive intelligence can bring benefits and subsidies to organizations in identifying opportunities and threats, or even contribute to building and implementation of innovative projects aimed at ensuring quality of life for society.

Measuring Knowledge Management: A Strategic Approach to Library Information Services

In the study of theoretical trends in Administration, the management of information follows the development of theories of Administration; constant-adaptations are suffered. Information Science area understands and concerns itself with the changes wrought in these endeavour of the knowledge society as new forms of communication and integration. The libraries interact in ways that maximize access to information and facilitate the improvement on their structural environment as strategic approach for your services. The research aims at identifying the requirements and specifications of an information system for knowledge management in the public’s library environment and proposes to achieve a pre-defined structure for the implementation of administration management. The research is conducted with public’s library of the metropolitan region of the North’s Portugal. Portugal libraries are institutions that operate in the social process of their communities reflecting the society and its organic sphere of informational performance. These libraries have developed the organizational theories to make a framework easily for effective management practices and have been using their produced knowledge in the optimization of their actions. In the improvement of systems, theoretical administrative trends become management decisions and result in the ultimate success of the organization. In order to achieve its objectives the study verified an economy based on knowledge management, and its production emphasizes the human capital that permeates the condition of the information in support for the development of communities.

Perceptual Information Integration: Hypothetical Role of Astrocytes

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Coordinated, network-based research as a strategic component of science in Brazil

Scientific research plays a fundamental role in the health and development of any society, since all technological advances depend ultimately on scientific discovery and the generation of wealth is intricately dependent on technological advance. Due to their importance, science and technology generally occupy important places in the hierarchical structure of developed societies, and they receive considerable public and private investment. Publicly funded science is almost entirely devoted to discovery, and it is administered and structured in a very similar way throughout the world. Particularly in the biological sciences, this structure, which is very much centered on the individual scientist and his own hypothesis-based investigations, may not be the best suited for either discovery in the context of complex biological systems, or for the efficient advancement of fundamental knowledge into practical utility. The adoption of other organizational paradigms, which permit a more coordinated and interactive research structure, may provide important opportunities to accelerate the scientific process and further enhance its relevance and contribution to society. The key alternative is a structure that incorporates larger organizational units to tackle larger and more complex problems. One example of such a unit is the research network. Brazil has utilized such networks to great effect in genome sequencing projects, demonstrating their relevance to the Brazilian research community and opening the possibility of their wider utility in the future.

Usage of enterprise modeling processes and information systems design to forecast demand

Managing the great complexity of enterprise system, due to entities numbers, decision and process varieties involved to be controlled results in a very hard task because deals with the integration of its operations and its information systems. Moreover, the enterprises find themselves in a constant changing process, reacting in a dynamic and competitive environment where their business processes are constantly altered. The transformation of business processes into models allows to analyze and redefine them. Through computing tools usage it is possible to minimize the cost and risks of an enterprise integration design. This article claims for the necessity of modeling the processes in order to define more precisely the enterprise business requirements and the adequate usage of the modeling methodologies. Following these patterns, the paper concerns the process modeling relative to the domain of demand forecasting as a practical example. The domain of demand forecasting was built based on a theoretical review. The resulting models considered as reference model are transformed into information systems and have the aim to introduce a generic solution and be start point of better practical forecasting. The proposal is to promote the adequacy of the information system to the real needs of an enterprise in order to enable it to obtain and accompany better results, minimizing design errors, time, money and effort. The enterprise processes modeling are obtained with the usage of CIMOSA language and to the support information system it was used the UML language.

Classification of petroleum well drilling operations using Support Vector Machine (SVM)

During the petroleum well drilling operation many mechanical and hydraulic parameters are monitored by an instrumentation system installed in the rig called a mud-logging system. These sensors, distributed in the rig, monitor different operation parameters such as weight on the hook and drillstring rotation. These measurements are known as mud-logging records and allow the online following of all the drilling process with well monitoring purposes. However, in most of the cases, these data are stored without taking advantage of all their potential. On the other hand, to make use of the mud-logging data, an analysis and interpretationt is required. That is not an easy task because of the large volume of information involved. This paper presents a Support Vector Machine (SVM) used to automatically classify the drilling operation stages through the analysis of some mud-logging parameters. In order to validate the results of SVM technique, it was compared to a classification elaborated by a Petroleum Engineering expert. © 2006 IEEE.

Operations strategy and supply chain management: A Brazilian case study

The objective of this study is to understand how an assembly company, that is considered a focal company in the chain of Brazilian white goods sector, can influence the supply chain management established with its first tier suppliers. This is an exploratory qualitative study in which the information was gathered through direct observations, documents' retention, and data from interviews held with management-level employees of the sales and product development areas of the focal company and of the production area of the suppliers' companies. This study indicates that the operations strategy of the focal company influences the supply chain management and that the common business processes shared by its suppliers are a way to verify the truth of such statement. The suppliers cooperate closely with the focal company when complementing their business processes and consequently supporting the company to pursue its operations strategy. A set of mechanisms to aid the comprehension of how the operations strategy can affect the business processes and therefore to achieve the result of this research were adopted. © EuroJournals Publishing, Inc. 2012.