O Leão do Norte vai voltar a rugir?: um estudo de caso sobre as mudanças na Administração do Comercial Futebol Clube da cidade de Ribeirão Preto - SP

From the informations collected on the Commercial Football Club, the city of Ribeirao Preto, there was a case study in order to identify and describe the management model adopted by the club, to overcome the financial and administrative crisis. It was used as reference to analyze the concepts of social capital and historic capital, considered decisive for the choice of the management model adopted. In addition, we also used the proposals contained in sports management studies to identify the business model chosen by the Commercial Club Football Club. In the final considerations argued that the adopted model already includes some results, as the club qualified to participate the Series A-1 League football Paulista, one of the targets set by the new management of the club

Modelo esportivo britânico: histórico e evoluções

The British sports suffered an unprecedented crisis in the early 80s instabilities political, economic crisis and lack of planning put the English sport in a very critical situation. However, a number of sports public policies were proposed from the 80's, effectively, completely changed the situation of English sport, which has prompted the development of this research. Thus, the present study, qualitative, aims to analyze the organization and evolution of the sport in the UK, based on the British government projects of the last 30 years included in the Sport Development database. Therefore, the study was developed by the union of bibliographic research, exploratory and documentary. First, after literature, documents were selected, using the academic database Sport Development, in the library of policy documents, separate area of the database containing only the English sport policy documents. For delimitation of the study were analyzed documents from 1980 to 2013, of which eight were selected on which to base discussions in this study. The documents were analyzed using thematic content analysis technique, based on two thematic axes: Axis 1 - funding and Axis 2 - priority groups. The results indicate that the analyzed initiatives show a process of evolution and maturation of public policies of Sport England, both on the issue of financing, such as with regard to priority groups, which have changed and adjustments over the years. It was also noted that much can be learned from these initiatives, even in helping to solve problems of the Brazilian reality. Suggest new studies involving sports management from different countries, in order to leverage other perspectives to support the development of public policies for sport and recreation in the country, seeking successful examples

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

Participação de mulheres na gestão esportiva: uma revisão sistemática

During the last decades of the XX century occurred several demographic, cultural and social changes that directly affected the inclusion of women in the labor market. However many of them have found and still find barriers to work in various fields of endeavor and in the case of this study, the sports management. The purpose of this study was to assess through a systematic review, the participation of women in sports management, listing the main characteristics, challenges and difficulties. The research consisted of a systematic review of studies that discuss the thematic related to the participation of women in sport management in Brazil, including the Google Scholar database. The key words used and that generated proceeds were woman, sports management and women in sports administration. In the discussion and results has been possible to list the insert forms in a management position, the main ones being: by invitation, conduction or family relationship. The arguments about the limited participation of women in sports management and their encountered barriers are justified because there is a male domain and prejudice, resulting often the career waiver for these women. The profile of the sporting managers has found a predominance of men aged between 30-49 years old. For unavailability of articles, the present study was restricted to use only one database. In short, there is a lacuna in studies on women's participation in the administration or sporting management, with a prevalence of literature review articles. To expand overview on this issue would be important to carry out quantitative studies. It was concluded that the difficulty of women entering in sports management still seems to be a current problem and can only be minimized from a greater attention from the scientific community. It is suggested to carry out further studies that address more deeply the reasons for this disparity, aimed at proposing specific changes to the...