8 resultados para social restructuring
em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"
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This study aims to assess the evolution of the environmental debate, starting by the contextualization of its first appearance, and perform a theoretical and methodological analysis of its ramifications, especially regarding the two main lines of thought in economics: environmental economics and ecological economics. Once confirmed the incompatibility of economic growth per se with the environmental limits, the degrowth proposal will be presented, its theoretical basis and especially the means by which its creators aim to promote a economic, politic and social restructuring. Finally, the challenges regarding the degrowth implementation on both the developed Northern economies and the third-world or emerging Southern countries will be exposed
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Serviço Social - FCHS
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Ciências Sociais - FFC
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This article questions some elements that can help to make early work understood nowadays. From a local reality, the city of Franca in São Paulo, it records the production restructuring, the expansion of the informal, autonomous and domestic work, and the early inclusion of boys and girls in the work market, as well as the maintenance of the distance between the paradigm of whole protection to children and adolescents and the daily reality in which they are inserted.
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The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization