Sustentabilidade e comunicação: o profissional de Relações Públicas e a sustentabilidade nas organizações

This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil

A política empresarial: a responsabilidade social como mecanismo de segurança

Neste ensaio, tomamos como problema as ações da política empresarial no Brasil, em específico a política de responsabilidade social das empresas, por entender que existe nessa iniciativa um status de inovação tecnológica que precisa ser interrogado, pois se inscreve no interior de uma racionalidade que objetiva o governo das populações e tem como instrumento técnico, para realizar esse fim, uma sociedade controlada por mecanismos de segurança. Para tanto, partimos da análise de três procedimentos efetivados por alguns projetos sociais desenvolvidos por empresas brasileiras - a pesquisa científica, o protagonismo juvenil e a metodologia participativa. A referência de análise são textos de diversas naturezas, veiculados por esses projetos e disponíveis ao acesso público.

Social organization of marine Tucuxi dolphins, Sotalia guianensis, in the Cananeia Estuary of southeastern Brazil

Social organization is an important component of the population biology of a species that influences gene flow, the spatial pattern and scale of movements, and the effects of predation or exploitation by humans. An important element of social structure in mammals is group fidelity, which can be quantified through association indices. To describe the social organization of marine tucuxi dolphins (Sotalia guianensis) found in the Cananeia estuary, southeastern Brazil, association indices were applied to photo-identification data to characterize the temporal stability of relationships among members of this population. Eighty-seven days of fieldwork were conducted from May 2000 to July 2003, resulting in direct observations of 374 distinct groups. A total of 138 dolphins were identified on 1-38 distinct field days. Lone dolphins were rarely seen, whereas groups were composed of up to 60 individuals (mean +/- 1 SD = 12.4 +/- 11.4 individuals per group). A total of 29,327 photographs were analyzed, of which 6,312 (21.5%) were considered useful for identifying individuals. Half-weight and simple ratio indices were used to investigate associations among S. guianensis as revealed by the entire data set, data from the core study site, and data from groups composed of <= 10 individuals. Monte Carlo methods indicated that only 3 (9.3%) of 32 association matrices differed significantly from expectations based on random association. Thus, our study suggests that stable associations are not characteristic of S. guianensis in the Cananeia estuary.

MORPHOLOGICAL CASTE DIFFERENCES IN POLYBIA AEQUATORIALIS (HYMENOPTERA: VESPIDAE: POLISTINAE: EPIPONINI), A SOCIAL WASP of THE HIGHLANDS of COSTA RICA

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Social disability of Brazilian mood disorder patients

Mood disorders cause many social problems, often involving family relationships. Few studies are available in the literature comparing patients with bipolar, unipolar, dysthymic, and double depressive disorders concerning these aspects. In the present study, demographic and disease data were collected using a specifically prepared questionnaire. Social adjustment was assessed using the Disability Adjustment Scale and family relationships were evaluated using the Global Assessment of Relational Functioning Scale. One hundred patients under treatment for at least 6 months were evaluated at the Psychiatric Outpatient Clinic of the Botucatu School of Medicine, UNESP. Most patients were women (82%) more than 50 (49%) years old with at least two years of follow-up, with little schooling (62% had less than 4 years), and of low socioeconomic level. Logistic regression analysis showed that a diagnosis of unipolar disorder (P = 0.003, OR = 0.075, CI = 0.014-0.403) and dysthymia (P = 0.001, OR = 0.040, CI = 0.006-0.275) as well as family relationships (P = 0.002, OR = 0.953, CI = 0914-0.992) played a significant role in social adjustment. Unipolar and dysthymic patients presented better social adjustment than bipolar and double depressive patients (P < 0.001), results that were not due to social class. These patients, treated at a teaching hospital, may represent the severest mood disorder cases. Evaluations were made knowing the diagnosis of the patients, which might also have influenced some of the results. Social disabilities among mood disorder patients are very frequent and intensive.

SOCIAL-CONTROL OF GROWTH IN FISH

This review concerns the phenomenon of heterogeneous growth (Het-G) in fish. Het-G is characterized by different growth rates between conspecifics. Although genetic determination on Het-G is recognized, grouping increases the difference in size between conspecifics. This review focuses on population factors and the mechanisms underlying the socially mediated Het-G are summarized and discussed. The aim of this paper is to arrive at a general statement explaining why grouping decreases mean growth and why it suppresses growth only in some individuals. The mechanisms described are: a) food competition, b) chemical factors released by conspecifics, and c) social stress. Social stress is analyzed in terms of the effect on appetite, digestive processes and metabolism. It is proposed that the predominant mechanism promoting socially mediated growth suppression is related to the social habit of the species. The biological significance of growth heterogeneity in fish is also discussed. Growth variability is suggested as an adaptative strategy to optimize survival of the population in a restricted space.

Social representations of law, justice and injustice: A study with Argentinean and Brazilian adolescents

This study aims to analyze the main social representations of law, justice and injustice preseneted by Argentinean and Brazilian youngsters. The Brazilian group consisted of 621 polled of three different regions-Floriano/PI, Erechim/RS, and Marilia/SP. From Argentina, 200 youngsters of Avellanedacity (Buenos Aires metropolitan region) participated. All the samples were proportionally divided according to the kind of school (public or private) and the school year attented (8(th) grade and 11(th) grade, considering the equivalent grade in Argentina). The data collection technique consisted of semi directed questionnaire composed by the free evocation of words technique. The procedure used to evaluate the results was the Analysis Correspondence Method (ANACOR). The results demonstrate important variations related to the youngster' nationality and they were discussed so that the preseneted representations were contextualized.

Social organization of the eusocial wasp Mischocyttarus cerberus styx (Hymenoptera, Vespidae)

The present study was carried out under field conditions in Rio Claro, Southeastern Brazil. The following average life-spans of adults of Mischocyttarus cerberus styx were observed: queens 191.1 days, workers 14.0 days, and males 10.7 days. The short longevity of workers is attributed to the early foraging activity which was performed since the first week of adult age. The life table of the workers revealed high mortality rates during the first three weeks of life. Twenty-four behavioral categories were reported for these wasps and a comparative behavioral catalogue showed that the solitary foundresses (pre-emergence stage) are significantly more active than the queens (post-emergence stage) because they have to perform all the tasks for the nest maintenance. On the other hand, the queens were highly active even in the presence of the workers. The small number of individuals on the nest was the probable cause of the high activity of the queens in the post-emergence colonies. There was no clear division of tasks among workers according to their age (in weeks), so that most of the behavior categories were potentially performed by any worker of any age. Dead queens were replaced by their daughters.

Phylogenetic analysis of the Neotropical social wasps of the genus Angiopolybia Araujo, 1946 (Hymenoptera, Vespidae, Epiponini)

A morphological cladistic analysis of the Neotropical swarm-founding genus Angiopolybia Araujo is presented. A single cladogram resulted from the analysis, with the following ingroup topology: (A. pallens + A. zischkai) + (A. paraensis + A. obidensis). The monophyly of the genus is supported by four synapomorphies. A new identification key is presented for the genus. Copyright © 2007 Magnolia Press.

Assessment of business incubators green performance: A framework and its application to Brazilian cases

The lack of proposals to evaluate the greening of business incubators or even of elementary discussions about the relations between incubators and the environment becomes apparent when researching this topic in the most prestigious scientific sources. To address this gap, this article reviews the literature on green management and smaller enterprises, business incubator performance and the greening of business incubators. This conceptual big-picture was used to identify variables relevant to the construction of a framework for assessing business incubators green performance. This framework was applied to six business incubators in Brazil. The results show the appropriated applicability of this framework. Furthermore, the empirical research led to the formulation of environmental maturity levels in order to classify business incubators performance. This paper seeks to offer a starting point for discussion and a proposal regarding the role of business incubators in a more sustainable society. © 2011 Elsevier Ltd. All rights reserved.