Contribuições de Anhaia Mello ao urbanismo paulistano: de Ebenezer Howard à escola de Chicago

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desafios e missão do intelectual público

Dans cet article qui se propose de rendre hommage à Carlos Estevam Martins, chercheur en sciences sociales, on examine le rôle de l'intellectuel dans le monde actuel. on part du présupposé qu'on assiste à une métamorphose, due à la forte tendance à l'hyperspécialisation, qui éloigne les intellectuels du vrai débat sur les idées et l'intérêt civique. Paradoxalement, cette même métamorphose exige la présence active de l'intellectuel en tant que personnage apte à produire du sens et des synthèses, pouvant ainsi aider la communauté politique à trouver des formes plus évoluées de conscience de soi.

Saúde pública e as empresas químico-farmacêuticas

O artigo trata da formação da indústria farmacêutica brasileira. Aborda algumas questões de história econômica e social, tais como o surgimento do sistema de saúde pública, as práticas de combate às doenças infecciosas, desde as desinfecções e produção de substâncias químicas pela indústria, à soroterapia e produção de soros e vacinas nas instituições de pesquisa científica públicas e nas empresas farmacêuticas privadas. Toma para análise da indústria farmacêutica privada nacional, a empresa Instituto Pinheiros - Produtos Terapêuticos S.A., enfatizando as relações entre seus cientistas, no desenvolvimento de produtos, de tecnologia e da própria discussão científica com as instituições públicas de pesquisa criadas no âmbito da política de saúde pública pelo estado de São Paulo.

Avaliação da informação sobre políticas públicas nos portais de governo na internet das regiões administrativas do Estado de São Paulo

Pós-graduação em Comunicação - FAAC

Darcy Ribeiro e a América Latina: um pensamento em busca da identidade e da autonomia latino-americanas

Pós-graduação em História - FCHS

A crise da economia colonial: as dimensões internas das práticas mercantilistas nos escritos de Brito e de Vilhena

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Crítica e autocrítica da modernidade: crise civilizatória e utopia anticapitalista em Michael Löwy

Pós-graduação em Ciências Sociais - FCLAR

El ingenioso caballero Darcy Ribeiro: a trajetória de um intelectual andante na cultura política utópica do Brasil e da América Latina

Pós-graduação em História - FCHS

O transporte urbano e a circulação na abordagem espacial: análise do transporte coletivo urbano da região do ABCD, grande São Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A dimensão populacional na obra de Josué de Castro

Pós-graduação em Geografia - IGCE

Portugal e o iberismo na sociologia política brasileira: miscigenação, patriarcalismo e centralização

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Entenda RP: campanha de difusão da profissão de Relações Públicas

The profession of public relations presents itself in Brazil currently as a profession in expansion. However, by it’s time of performance, it should already be instated and legitimatized by society like other areas that even though appeared later, are already known and understood. Therefore, this project intends to seek for answers about the current situation, analyzing since it’s appearance in Brazil until now a days. With this analysis of the whole historic trajectory it is possible to understand the many movements that occur today in the area of public relations that are constantly searching for a legitimating and valued profession. However in this context surfaces a paradox: How to value something that is not known? So this project starts up again a campaign of divulgation of public relations promoted by the ABRP (Brazilian Association of Public Relations), now on the internet using the social networks, seeking to have a wider audience, interaction and reach. By this campaign it is possible to show to different publics the existence and relevance of the profession in the Brazilian context in objective and practice way making it more comprehensible in Brazil

Relações Públicas nas agências de comunicação: uma análise dos discursos dos mercados

Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

Glauber Rocha e a dimensão do confronto de ideias na cena midiática: estudo das estratégias do jovem crítico de cinema no Jornal da Bahia no final dos anos 1950

In late 1950, the young Glauber Rocha, still without having directed any of his films, becomes the main cultural critic of the Jornal da Bahia in Salvador, Bahia. His film critic activity falls within the symbolic local disputes and his texts published become an active voice in the cultural field of Bahia. With a considerable apparatus of the press in his favor, the performance of the young critic Glauber Rocha allows to discuss: the role of public intellectual and media production and dissemination of ideas by the newspapers at the turn of the 1950s to the 1960s, a time of intense political, social and cultural changes in Brazil.