CONTRIBUTIONS OF OPERATIONS MANAGEMENT TO THE COMPETITIVENESS OF THE BRAZILIAN ELECTRONICS SECTOR

The objective of this paper is to identify and analyze various aspects of the internal and external operations management of Brazil's electronics sector and to consider the opportunities for and the threats to increasing the competitiveness of its participation in the global supply chain. To address this shortage in the literature, a survey of Brazilian Electric and Electronic Industry Association (ABINEE) companies was conducted. The collected data were complemented with secondary data to establish an overall view of the electronics sector in Brazil. The results suggest that electronics product assembly companies have the opportunity to invest more in information technology to expand process integration, plan and develop products, integrate customers, and maintain rather than expand their supply chain practices. The alignment between internal and external operations management becomes important in this context. The originality of this paper lies in its clarification of operations management in an economically important sector and the insight it provides to academics, practitioners and policy makers involved in the domestic and international electronics sector.

Alignment of operations strategy: Exploring the marketing interface

Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective required the application of a procedure based on strategic consensus and a deeper analysis, such that the delimitation of the study in a single case was mandatory. The strategic processes of interfacing involve managerial attributes that are subject to the influence of human aspects and, therefore, the research method used a qualitative approach. The protocol design included the following data sources: interviews, document reviews and researcher observations. The categorisation was made based on the theoretical references, the frequency of observations, common responses and information from documents. Findings - The balance between intra-functional trade-offs, joint research on the competitive context, reflections on the understanding of customer needs and operational performance, and understanding of inter-functional trade-offs were the main factors verified. They effectively support decisions associated with interface processes and promotes the integration of these processes. They can generate inputs that enable managers to achieve an appropriate balance among alternatives in light of various trade-offs. Practical implications - These factors make possible new connections between strategic processes in the context of operations and marketing functions. The formations of these strategies are aligned through a better understanding of both threats and opportunities by means of a joint analysis of the competitive context. The presented findings can be used to develop a clear definition of strategic objectives of operations and a more appropriate treatment of market needs. Originality/value - The findings from the research can be considered as new elements for promoting alignment in the formation process of the operations strategy. Little research to date has examined the operations-marketing strategic interface of companies in the context of strategic consensus. © Emerald Group Publishing Limited.

Mixed methodology to analyze the relationship between maturity of environmental management and the adoption of green supply chain management in Brazil

The aim of this research is to verify the relationship between the maturity levels of environmental management and the adoption of green supply chain management (GSCM) practices by electro-electronic companies in Brazil. In this work a two-phase research was conducted, with one quantitative and the other qualitative. The quantitative phase aimed to test whether a relationship between the maturity levels of environmental management and GSCM exists, while the qualitative phase tried to detail the characteristics of this relationship. The quantitative phase was conducted through a survey with 100 Brazilian electro-electronic companies and the collected data were processed using Structural Equation Modeling. For the qualitative phase, a multiple case study was conducted with three companies located in Brazil. The results indicate that: (1) The main hypothesis was confirmed and considered statistically valid, indicating that, indeed, the maturity level of environmental management influences the adoption of GSCM practices; (2) a coevolution tends to occur between the environmental maturity and the GSCM practices; that is, the more developed is the company's environmental management, more complex GSCM practices are adopted; and (3) the GSCM internal practices tend to present a greater relative adoption than the external practices; these external practices of GSCM tend to be adopted when the company is inserted in a higher environmental stage and/or operates under a scenario of stronger normative environmental pressure. By the way, this is the first research mixing survey and case studies on GSCM in Brazil. (C) 2014 Elsevier B.V. All rights reserved.

Integrando técnicas e procedimentos de gestão de operações: uma aplicação em um banco comercial Brasileiro de grande porte

Na conjuntura atual, eliminação de custos, satisfação dos clientes e aumento da produtividade é algo, no mínimo, desejável para as organizações. Exatamente neste viés, a presente pesquisa aborda a utilização de técnicas e filosofias amplamente abordadas e difundidas em gestão de operações; porém, em vez de usá-las isoladamente, propõe-se sua utilização conjunta. Neste contexto, integram-se o Mapeamento de Processos, a Gestão da Capacidade, a Teoria das Restrições (TOC) e o Empowerment. Por meio de entrevistas junto aos funcionários, da coleta de dados e da observação direta do processo produtivo, foi possível mapear os processos, definir as capacidades, identificar os gargalos, levantar o nível de maturidade dos funcionários e propor soluções por meio da aplicação do Empowerment. Como resultado, contatou-se a possibilidade de melhoria no sistema de concessão de créditos da empresa pesquisada (Banco), possibilitando um aumento da produtividade em 27,78% e uma redução de custos da ordem de 4,5 milhões de reais.

Lançando luzes sobre a gestão de operações do setor eletroeletrônico brasileiro

Este artigo tem como objetivo apresentar e discutir a gestão de operações no setor eletroeletrônico brasileiro. O setor eletroeletrônico é dos mais relevantes do Brasil, correspondendo a 4% do Produto Interno Bruto (PIB). Grande parte da literatura disponível centra-se na discussão de políticas para fortalecimento do setor sem, no entanto, discutir sua gestão de operações, ainda pouco conhecida. Para suprir essa carência da literatura, realizou-se uma pesquisa quantitativa, por meio de survey com empresas da Associação Brasileira da Indústria Elétrica e Eletrônica (Abinee). Os dados coletados foram complementados com dados secundários, traçando um panorama sobre o setor no Brasil. Os resultados indicam a necessidade de as empresas montadoras de produtos eletroeletrônicos investirem mais no uso de tecnologia da informação para ampliar a integração de processos, planejar e desenvolver produtos integrando os clientes, e com os fornecedores ampliar a adoção de práticas de gestão da cadeia de suprimentos. A originalidade deste artigo consiste em lançar luzes à gestão de operações de um setor economicamente importante gerando insights a estudiosos, praticantes e formuladores de políticas voltadas ao setor eletroeletrônico nacional.

Seleção de flexibilidades de manufatura: uma analogia à carteira de ações para minimização de riscos e problemas no ambiente fabril

Para empresas de manufatura, vários autores recomendam a utilização da flexibilidade de manufatura para a minimização dos impactos prejudiciais que os riscos incutem às organizações. Entretanto, a característica multidimensional da flexibilidade de manufatura e os trade-offs existentes entre os diversos tipos dificultam a tarefa de se selecionar e adequar o grau de flexibilidade a ser adotado, frente às variáveis existentes. Além disso, a escolha indevida de tipos de flexibilidade para a solução de problemas pode gerar investimentos desnecessários e inadequados, ocasionando perda de capital e ineficiência no uso dos recursos flexíveis escolhidos para antecipação aos riscos. Assim, disponibilizar à gestão de operações resultados que permitam a seleção de diferentes tipos de flexibilidade, segundo as necessidades e a disponibilidade de recursos de cada empresa, torna-se crucial. Com esse propósito, efetuou-se uma pesquisa empírica que contemplou oito empresas de cinco segmentos industriais, na qual, por meio de uma analogia à diversificação de riscos em carteira de ações, propõe-se a composição de cinco diferentes tipos de carteiras de flexibilidades, para cinco diferentes segmentos industriais.

Proposta de avanço para o método Tambor-Pulmão-Corda Simplificado aplicado em ambientes de produção sob encomenda

Recentes aplicações da Teoria das Restrições em Gestão de Operações têm adotado o chamado método Tambor-Pulmão-Corda Simplificado (S-DBR - Simplified Drum-Buffer-Rope) como padrão para planejamento e controle da produção. Contudo, poucas são as referências bibliográficas, especialmente em periódicos nacionais e internacionais, que relatam seus principais conceitos e premissas. Este artigo se propõe a apresentar o método S-DBR para planejamento da produção e sua correspondente abordagem de controle da produção denominado Gerenciamento do Pulmão, aqui abordados em ambientes de produção sob encomenda (MTO - make to order), suas principais características, pressupostos e diferenças em relação ao método DBR clássico. É também apresentada uma proposta complementar ao método S-DBR para estabelecer promessas de entregas urgentes mantendo elevada probabilidade de entrega no prazo.

Engaging environments: Tacit knowledge sharing on the shop floor

Purpose: The purpose of this paper is to identify factors that facilitate tacit knowledge sharing in unstructured work environments, such as those found in automated production lines. Design/methodology/approach: The study is based on a qualitative approach, and it draws data from a four-month field study at a blown-molded glass factory. Data collection techniques included interviews, informal conversations and on-site observations, and data were interpreted using content analysis. Findings: The results indicated that sharing of tacit knowledge is facilitated by an engaging environment. An engaging environment is supported by shared language and knowledge, which are developed through intense communication and a strong sense of collegiality and a social climate that is dominated by openness and trust. Other factors that contribute to the creation of an engaging environment include managerial efforts to provide appropriate work conditions and to communicate company goals, and HRM practices such as the provision of formal training, on-the-job training and incentives. Practical implications: This paper clarifies the scope of managerial actions that impact knowledge creation and sharing among blue-collar workers. Originality/value: Despite the acknowledgement of the importance of blue-collar workers' knowledge, both the knowledge management and operations management literatures have devoted limited attention to it. Studies related to knowledge management in unstructured working environments are also not abundant. © Emerald Group Publishing Limited.

Proposta para mensuração de custos em cadeia de suprimentos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Previsão dos custos de produção por intermédio de séries temporais

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Gestão do desempenho organizacional em empresas do setor de construção civil: uma aplicação do Balanced Scorecard

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Aplicação de ferramentas do pensamento enxuto na redução de perdas na indústria sucroenergética: um estudo de caso

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Diretrizes para planejamento e implementação de sistema de gestão integrada em empresas da construção civil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Green Manufacturing: Relationship between Adoption of Green Operational Practices and Green Performance of Brazilian ISO 9001-Certified Firms

The present work aims at analyzing how the adoption of a proactive environmental management via green operational practices (GOPs) correlates to the Green Performance (GrP) of a given set of ISO 9001-certified firms in Brazil. To this end, we elaborated a conceptual framework about environmental management, GOPs, and GrP Such theoretical foundation supported the development of empirical research through quantitative analysis. For the analysis, 75 questionnaires were collected from ISO 9001 certified companies. Data was analyzed by with statistical tools such as descriptive analysis, correlation analysis, and Structural Equation Modeling (SEM). The results demonstrate that the adoption of GOPs, in fact, exerts a positive impact on the GrP of the firms. This work contributes to a better understanding of green manufacturing in Brazil's industrial sector

Green product development and performance of Brazilian firms: measuring the role of human and technical aspects

The goal of this study is to present and test a conceptual framework that describes the technical aspects (TA), human/organizational aspects (HOA) of the adoption of green product development (GPD) practices and the effect of these practices on firms'environmental (EP), operational (OP) and market performance (MP). To this end, after reviewing the literature on these themes, a conceptual framework with 5 hypotheses is proposed. These hypotheses were tested on 62 Brazilian companies through structural equation modeling using SmartPLS 2.0M3. The main results of this study are as follows: (a) in general, the proposed framework obtained adequate goodness of fit statistics (GoF); (b) technological factors are shown to have an influence on the adoption of GPD practices, and those practices are related to company EP, OP and MP, thus confirming 4 hypotheses of the study; and (c) one of the study's hypotheses is not validated, indicating that the relationship of human/organizational aspects to GPD must be further analyzed. This work extends the literature because: (a) the conceptual framework tested in this study establishes several concepts that have been only partially tested in the previous literature; (b) this work presents evidence about Brazil, where the themes addressed herein have not been yet been thoroughly investigated; and (c) the non-validation of the hypothesis regarding the relationship between human/ organizational aspects with respect to the adoption of product-related environmental practices requires attention. (C) 2014 Elsevier Ltd. All rights reserved.