Definição de requisitos de software baseada numa arquitetura de modelagem de negócios

Não é uma tarefa fácil definir requisitos para os sistemas de software que darão suporte a um negócio, dada a dinâmica de mudanças nos processos. O levantamento de requisitos tem sido feito de forma empírica, sem o apoio de métodos sistematizados que garantam o desenvolvimento baseado nos reais objetivos do negócio. A engenharia de software carece de métodos que tornem mais ordenadas e metódicas as etapas de modelagem de negócios e de levantamento de requisitos de um sistema. Neste artigo é apresentada uma metodologia de desenvolvimento de software resultante da incorporação de atividades propostas para modelagem de negócios e levantamento de requisitos, baseadas em uma arquitetura de modelagem de negócios. Essas atividades tornam o desenvolvimento de software mais sistemático e alinhado aos objetivos da organização, e podem ser incorporadas em qualquer metodologia de desenvolvimento baseada no UP (Unified Process - Processo Unificado).

Unidades estratégicas de negócios: uma ferramenta para gestão competitiva de empresas

Este artigo tem por objetivo discutir e apresentar algumas considerações acerca das vantagens e implicações da utilização do conceito de UEN - Unidade Estratégica de Negócios, na gestão de empresas, de modo geral. O artigo discute algumas relações que devem ser esclarecidas antes da plena adoção do conceito. Baseado na literatura e na experiência do autor em consultoria em empresas, o artigo propõe uma abordagem metodológica para permitir que gerentes possam definir, analisar e compreender os efeitos da utilização do conceito de UEN - Unidade Estratégica de Negócios, considerando as dimensões competitivas ou Fatores Críticos de Sucesso típicos e intrínsecos da natureza de cada negócio.

A compilação de corpora comparáveis na área de negócios e sua relevância para a tradução e terminologia

This article aims at highlighting the importance of Corpus Linguistics particularly to the compiling of specialized comparable corpora to the field of Translation as well as to the practice of translation itself. Hence, we report the stages of the compilation and the organization of bilingual comparable corpora in the Business field and its applications, with the purpose of also highlighting its relevance to two of our target audiences: translators and also researchers in the Terminolgy/Terminography field.

TV digital e comércio eletrônico: análise de modelo de negócios para T-Commerce

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Investigação sobre representações de professores na perspectiva de ensino e da aprendizagem inclusivos

Pós-graduação em Educação - FFC

A dinâmica espacial dos serviços hoteleiros e o turismo de negócios e eventos em Campinas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Objetos de Aprendizagem como recurso pedagógico em contextos inclusivos: subsídios para a formação de professores a distância

This article aims to contribute to the process of inclusion of students with disabilities in regular schools by reporting the results of a survey that aimed to verify whether Learning Objects (LO) are efficient tools in constructing teaching and learning of subject content within the inclusive education context. Participant, tutor and trainer experiences of a distance learning Ministry of Education (MEC) course on Assistive Technology were analyzed. The course was offered to public schools teachers from all over the country. The course activities were recorded in a Virtual Learning Environment (VLE) called TelEduc, along with group reports of course participants. Three categories were selected for data analysis: a) interactivity and feedback from the team trainer; b) applicability of the content covered in the course, and c) new learning. The results showed that LO can promote the learning of subject content. Having been designed as educational resources to support teaching and learning, they can enhance educational inclusion of people with disabilities. As for the process of distance formation for teachers, the course contributed to consolidating sound and efficient training of participants by providing: a closer encounter with the world of technology, the possibility of integration of technology in the classroom; conducting theoretical and practical studies, appreciation of diversity and all students' potential; innovations in strategies and learning resources and reflective action.

Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair

Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

Prospecção de novos negócios numa indústria de autopeças: diagnóstico de falhas e sugestões de ferramentas para melhoria

The growth and expansion in auto parts market are directly related to the ability of a company to innovate and gain new customers, increasing its portfolio of customers and products. For this purpose the process of prospecting for new business has become a key process in companies seeking this goal, which requires teams and structures dedicated to it. Besides counting on available resources to carry out prospecting, it is necessary to properly manage the process as a whole, whose main result is a business proposal, which may lead to closer relations with the potential client and the activation of a new business. Process failures and difficulties to formulate a commercial proposal lead to documents produced without the quality needed that makes it harder to obtain new business. The objective of this study is to evaluate the process of new businesses quotation in the auto parts industry and indicate opportunities for improving this process. This goal is achieved by mapping the current process, from the diagnosis of problems and the indication of tools that can prevent or minimize the problems diagnosed. The information supporting this study were obtained by the bibliographical research, participant observation of the process, unstructured interviews with some of the involved people in the process and prospecting tools that can improve it. It results the mapping of new business quotation process, the points indicated as failures and difficulties in the process and the appointment of project management tools that can bring improvements to the new business proposals and pointing the moment for your application in the process

A terminologia das Feiras de negócios: análise das variantes linguísticas

The trade fair industry has great relevance in the national and international economic environment and it is constantly expanding. The general objective of this work is to analyze the main linguistic variants found in the trade fair terminological set. Our research is based on the theories of Cabré (1993, 1999), Barros (2004), Krieger & Finatto (2004), Alves (2007), Barbosa (2009), Dubuc (1985), Berber Sardinha (2004), Babini (2006) and Faulstich (1998, 2001). For this work we constitute two corpora of specialized texts, one for English language and another for Portuguese language. Successively we performed a collection of terms using software for corpora processing. These terms were organized into two notional systems, one in English and another in Portuguese. Then we analyzed the main types of variants found in our terminological set. Among them, those who had higher productivity are the lexical variants, followed by graphical, morphological and syntactic variants.

Modelagem de processos de negócios: uma proposta no serviço de atendimento ao usuário da biblioteca da Unesp Guaratinguetá

This work is a study on the Technical Service Library and Documentation Prof. Carlos Alberto de Buarque Borges , on the Faculdade de Engenharia de Guaratinguetá , regarding to the service user , aiming to detect and analyze the current problems and suggesting improvements that could result in optimization of care and increased quality of services. For this, was chosen the methodology of Business Processes Modeling, which enabled the detailing of the processes implemented in the library and the identification the critical points , as low investment and short number of employees, which made possible suggest ways to improve the quality of service to users, as awareness campaigns and the implementation of an system to input the literature needed for each course

A formação de docentes inclusivos: um desafio para a educação brasileira

Respect for differences is one of the most important subjects in debate in the Brazilian and World society today. It’s consensus that diversity education is very important to make humanity fairer and more equal. In this context, it’s necessary to separate real pedagogic actions from political demagogy. So, our objective in this paper is to enrich this discussion with the results of our project “Perspectives of teachers about the inclusion of special students in Programa UNESP de Educação de Jovens e Adultos”. These results will demonstrate a good example of inclusive education and will prove the inadequacy of training in special education offered to Brazilian university students. In our opinion, it’s impossible to believe in diversity education without appropriate training in inclusive education because this work requires accommodation of social, political, physical, religious, cognitive and cultural differences and this demands a skilled professional in all teaching methods.