Vizinhança global ou proximidade imposta? Impactos da comunicação intercultural mediada por computador sobre o papel da cultura no ensino de língua inglesa

Muitas práticas educacionais no ensino e aprendizagem de línguas parecem ainda dominadas por uma visão de cultura essencialista, na qual os alunos, suas habilidades e atitudes de aprendizagem são caracterizadas por estereótipos problemáticos e/ou imaginários de suas culturas religiosas, étnicas e nacionais. As novas ferramentas e aplicativos para comunicação trazidos pela internet têm contribuído para o aumento de práticas comunicativas entre indivíduos de diferentes culturas e o uso da língua inglesa entre falantes não nativos, o que também tende a trazer impactos sobre a maneira como entendemos e ensinamos cultura na aprendizagem de tal língua. Este artigo pretende explicitar a visão de cultura presente nos conceitos de competência comunicativa e competência intercultural, e discutir a necessidade de reformulação do componente cultural no ensino e aprendizagem de línguas, para que ele objetive a exploração da complexidade advinda do pragmatismo dos encontros interculturais na contemporaneidade.

A articulação língua-cultura na coconstrução da competência intercultural em uma parceria de Teletandem (Português/Espanhol)

Pós-graduação em Estudos Linguísticos - IBILCE

Relações públicas e a mediação do diálogo intercultural na comunicação organizacional

The large flow of businesses going abroad generates an ever more diverse internal multicultural organizational scenario. Different national cultures inside an organization can directly influence the management of people. Human values, languages, customs, work modes/routines and different habits can create conflicts among parties. This study deals with the role of Public Relations as a tool/strategy to deal with conflicting intercultural communication inside business organizations. The analysis is grounded on theoretical principles concerning the roles of communication professionals as the individuals responsible for the relationship between an institution and the internal public. The study introduces intercultural communication as a growing area to be explored by the Public Relations professional and highlights the possibility of emerging innovative solutions for organizational problems. It also brings reports by professionals that have intercultural experience concerning Brazil and Germany in an attempt to illustrate conflicts that might have been prevented by actions taken by a specialist in Communication in order to promote mutual understanding

O desestranhamento em relação ao alemão na aprendizagem do idioma: um processo de aproximação ao outro sob a perspectiva da competência intercultural

This article aims to approach, under a critical perspective, images about German language and their speakers, presented by Brazilian university students interested in or engaged in learning this language in the first stage of studies. The purpose is to deal with evidences of the occurrence of stereotypical images and to discuss their implications in/for the teaching-learning process, aiming with this study to show the importance of considering and establishing as a relevant goal in the teaching of German, the necessity of a destrangement route or period, through a methodological approach aimed at helping the students in the process of developing intercultural competence. Such discussions are founded in theoretical conceptions related to the notions of other and self, intercultural competence, intercultural approach, as well as in results obtained through an investigation conducted within the field of foreign language (German) learning.

A universidade no contexto internacional: o relações públicas como mediador intercultural no projeto Brasil de Todo Mundo

The following dissertation aims to propose an institutional and intercultural projecy of reception and integration of foreign students from academic mobility programs for the campus unit of Bauru. Such action is necessary because of the absence of a reception program of these students, the reception and integration into the social and cultural reality of the place in which they live is a fundamental part of international experience. As an example for this institutional proposal, we discuss the extension of project experience Brasil de Todo Mundo, which aims to deepen the reflections on the Brazilian cultural universe for foreign students who are in Brazil over a period, while taking academic mobility in the Universidade Estadual Paulista, Bauru campus. Student leadership project, Brasil de Todo Mundo emerged from the international experience in mobility programs offered by UNESP, from students of campus Bauru, when in the back of their experiences, they realized that they could continue being tourists your own country with the reception of foreign students. In addition, the identification of expectations in social and intercultural skills, in addition to reasons connected with the increase academic and language skills are a form of very strong approach, which helps in creating intercultural dialogue spaces between the students, the main objective of the project

Grafismos no projeto Botuáfrica: um diálogo intercultural

This article aims to present the Botuafrica Project and graphism generated by the stencil printing process. We will address the issue of valuing African-Brazilian aesthetics by producing symbols created by the participants of the project and fashion as a vehicle for social inclusion in the context of Botucatu Municipality of state of São Paulo. The study proposes a reflection on the work of professionals that contributed on practices of technical and concept development in order to promote the creation of local fashion and production. This research will verify the implications of act of drawing, printing and wearing the textiles designed by the participants of the project. Botucatu Institute collected and archived photos and drawings during the project between years 2010 and 2012 and provided this material for this research.