Empresa familiar e os mecanismos para exercício do controle

Pós-graduação em Direito - FCHS

As empresas familiares e os desafios do profissional de relações públicas

The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions

Cultura empresarial e reestruturação produtiva na indústria brasileira: o caso da Lupo S/A

Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.

Vulnerabilidade ao estresse no trabalho e percepção de suporte familiar em porteiros: um estudo correlacional

Este estudo objetivou avaliar e correlacionar os níveis de vulnerabilidade ao estresse no trabalho e percepção de suporte familiar em trabalhadores porteiros. Participaram 100 porteiros de uma empresa prestadora de serviços de médio porte. Utilizou-se o questionário de caracterização, a Escala de Vulnerabilidade ao Estresse no Trabalho (EVENT) e o Inventário de Percepção de Suporte Familiar (IPSF). A idade média dos participantes foi de 37,8 anos; trabalhavam na empresa, em torno de quatro anos e como porteiros, em média, há cinco anos. Os resultados mostraram uma pontuação média na medida de estresse geral da EVENT, sugerindo indicação de poucos estressores nesse grupo de porteiros. O IPSF também apresentou pontuação média, indicando que grande parte dos participantes possui percepção de bom suporte familiar. As análises mostraram correlações negativas fracas, porém estatisticamente significantes, entre a dimensão adaptação familiar do ipsf e as dimensões clima e funcionamento organizacional, pressão no trabalho e total da EVENT.

Estresse, qualidade de vida e percepção de suporte familiar em porteiros

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC