Sexualidade(S) em cena: as contribuições do discurso audiovisual para a problematização das diferenças no espaço escolar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Complex narratives: estudos de casos de narrativas audiovisuais complexas

O presente trabalho apresenta estudos de casos de expressões audiovisuais reunidas por Jan Simons sob a denominação de narrativas complexas, propondo a sua utilização como referência para aplicação de interação na TV Digital. O corpus é constituído das seguintes produções submetidas a essa classificação: forking path narratives e puzzle films com The Butterfly Effect (Erci Bress e J. Mackye Gruber, 2004); mind-game films com Lola Rennt (Tom Tykwer, 1998); modular narratives com Nine Lives (GPS films, 2005), database narratives e modular narratives com Pulp Fiction (Quentin Tarantino, 1994); network narratives com Babel (Alejandro Gonzalez, 2006) e subjectives stories com Being John Malkovich (Spike Jonze, 1999). Compreendida como uma técnica de seleção e articulação de fragmentos de sentidos na composição do discurso audiovisual, aponta-se a montagem como um mecanismo propulsor de interação, manifestada pela transferência da sincronização dos módulos de sentidos que compõe a mensagem ou na construção de discursos audiovisuais com linearidade que se difere do nível dos acontecimentos. A pesquisa gerou um capítulo de livro, duas publicações em revistas científicas, além de integrar anais de diversos eventos acadêmicos

Verbo, corpo e voz: reflexões sobre o discurso político brasileiro contemporâneo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses