20 resultados para digital media trends

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Pós-graduação em Comunicação - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Estudos Linguísticos - IBILCE

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Pós-graduação em Ciência da Computação - IBILCE

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Pós-graduação em Comunicação - FAAC

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Pós-graduação em Educação para a Ciência - FC

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Presents a developing laboratory within History of Culture, subject taught in the Library and Archive Studies at UNESP (Marilia). The project is based upon the foundations of research line Information and Technology: students from the second under graduation year participate in the improving of 27 entries in Portuguese language Wikipedia. The aim is to capacitate for scientific reading and writing in digital media, habilitate for the information identification and recuperation and for the interpretation and understanding of formal and contents aspects and its reorganization. It includes activities of search, selection, remix and republishing of texts, images, audio and videos in the convergence of diverse hypertext information sources, supported by tutors with strategic abilities in digital environments. In this sense it was adhered to the international Wikipedia Foundation University Campus Ambassadors project. It’s also aimed to induce sharing and collaboration behaviors with the purpose of creating necessary habits for the informational empowerment in Brazil. As methodology is to optimize the work of individuals already trained in wiki culture and to create in within the subject information sharing programs with a more specialized bias, giving greater credibility to the digital environment. The environment syntaxes helps in the learning of the complementary skills of reading and writing and offers itself as an open repository from which information can be reused. It is, thus, an empowerment strategy in the search of autonomy and self reliance considering intersemiotic knowledge in the edition, visualization and understanding of information in the social web. A second step of a verifying research on the environment’s credibility after the consolidation and dissemination of the entries improvement work is proposed.

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This monograph deals with the participation of public relations professionals as a subject acting role in organizational communication in the face of new communication and informational technologies that have emerged in recent years and characterize the digital era. The present study begins with the cultural, economic and social changes that were triggered by the new communicational reality e how these changes affected the ways of acting and thinking of society. In this context, we look at how modern organizations are adapting to this new demand and how the public relations may participate in the development and management of communications strategies to relate to the new publics arising through the consolidation of digital media

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Clubinho das Meninas® is a website with specialized journalistic content, aimed at female children throughout the country. The website was developed based on the study of writing for children and digital platform, with the goal of articulating the needs of the public child with the potencial of the web. The site's purpose is to be an option for girls in mediasphere, produced exclusively for digital media and focused on the needs of content and language of the target public. This one, also aims to fill gap in existing demand in digital journalism child, to provide material to children in an environment where this group already exist

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This monograph has as objectives introduce digital terrestrial television, describing the process of installation of this in Spain, their technical qualities and possibilities of change and innovation that this creates. The exposure of the different chapters of this monograph has a objective presenting and discussing what are the characteristics of this new technology, your birth, what is its importance in communication and how this is inserted inside the Spanish reality. The introduction of digital terrestrial television in Spain is cited as an example of a pioneer in the development and installation of this new technology, but also appears as a nation that has come a way with some economic failures, reaching one of the largest cases of delayed installation of digital television in Western Europe. Making use of the European system for digital terrestrial television (DVB-T - Digital Video Broadcasting) it was possible some advances as the quality of communication and strengthening national public television system, but many vices of analog system were transferred this new system, as the concentration of channels to a foreign group and interactivity opportunities were wasted. Digital terrestrial television can provides better picture quality and sound, possibility of interactivity, mobility, hypermedia and multiprogramming, while the latter tool may lead to the democratization of media, opening it to other social agents. Going much further than just a technological advancement, digital television is strongly connected with the politics and the economy of the nation in which it operates