Construção de conhecimento em governança corporativa: estudo sobre a criação de valor para tomada de decisão de investidores no mercado de capitais

Pós-graduação em Ciência da Informação - FFC

A gestão da comunicação e da informação nas empresas contemporâneas sob a ótica da responsabilidade social

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O uso do marketing B2B em pequenas e médias empresas: um estudo exploratório no setor de automação industrial do Vale do Paraíba paulista

Pós-graduação em Engenharia Mecânica - FEG

A promessa do audiovisual interativo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A importância da gestão da comunicação e da informação nas empresas socialmente responsáveis

This paper studies the communication and information management in the perspective of corporate social responsibility. We assume that a company becomes socially responsible when it’s necessary implementing a communication and information policy able to align their business management processes to social responsibility policies, thus creating the necessary, fundamental synergy to their audiences. We raised the hypothesis that corporate social responsibility, in order to be incorporated on a business process management, necessarily involves a transformation in the form of information management and communication - understood as strategic skills which enable the generation of knowledge creation value and the acquisition of awareness of ethical conduct and company's corporate organizational culture as a mirror, reflected to its internal and external audiences. Therefore, this study was supported by a case study in a retail company in Bauru city, regarded as a socially responsible company. Thus, we proceeded to develop a descriptive-exploratory field research, by using the technique of structured interviews which were conducted with the most representative considered leaders of the company - management, store managers, responsible CSR department and advertising agency

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

Efeito da temperatura ambiente e da idade do frango sobre o valor energético do farelo de soja

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O valor de Mabea fistulifera Mart. (Euphorbiaceae), planta nativa do Brasil, como reservatório para o predador Euseius citrifolius Denmark & Muma (Acari, Phytoseiidae)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Valor agregado aos resíduos do processamento de tilápia: aspectos tecnológicos, químicos e microestruturais

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Filosofia budista, arte, educação e valor: a experiência do Núcleo de Arte Educação do Programa Ação educativa Makiguti

Pós-graduação em Artes - IA

À sombra dos jequitibás: patrimônio ambiental e políticas públicas na criação e implantação do Parque Estadual de Vassununga – SP (1969-2005)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Mitologia dantesca: a referência aos mitos greco-romanos na divina comédia pelo viés da (re)criação poética de Dante Alighieri

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Efeito da temperatura ambiente e da idade do frango de corte sobre o valor energético do milho, farelo e óleo de soja

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Sonoridades beckettianas: a criação vocal do intérprete

Pós-graduação em Artes - IA

Proposta para melhoria da qualidade dos produtos cerâmicos e de criação de um polo cerâmico artesanal na cidade de Indiana - SP

This work presents a proposal to create a Polo Ceramic Craft in the town of Indiana - SP, through the potter’s organization in a cooperative that will coordinate activities to add value to ceramic pieces. To achieve this, two things are essential: improving the ceramic body and improve the properties of the ceramic material. For the first action it’s necessary to create a Central Mass Production of Ceramics, to provide raw materials and homogeneous composition that results in differentiated ceramic after burning process (sintering). To this end, we propose the incorporation of additives (which act as fluxes) to the clay material. These additives can be mineral such as feldspar and nefelinas or leavings, such as glass powder obtained from disposable containers. For the second action is necessary to acquire an oven, electric or gas, it reaches higher temperatures (around 1200 ° C). The presence of the additive and burning at higher temperatures will enable better production of sintered ceramic material with less porosity and water absorption and higher mechanical strength, and pieces vitrified and glazed, allowing them to assign a higher value. For the production of these materials (thinner walls) requires a smaller volume of clayey raw materials. Besides benefiting the ceramic pieces, the proposed changes reduce the environmental impact caused by burning wood, since it will be replaced by natural gas (or electricity), and even will reduce the disposal of glass containers in the environment by recycling and incorporating this material in the clay. From a social standpoint, the cooperative is crucial to the viability of the proposed project, to coordinate activities and commercial production, which will result in better wages and profits for companies and consequently for the city and its population