O potencial transformador das relações públicas comunitárias: um estudo de caso sobre o projeto de extensão Taquara

The present work refers to graduation media with specialization in Public Relations and intends to observe the potential for social transformation present in the work of the Community public relations and critical development of the profession in a community, from the perspective of economics concepts creative. Specifically highlights this practice in the community and region of Bauru from observation and evaluation of the work done by the author for two and a half years in project Taquara extension, along with Project Bamboo, which has bamboo as a focus of study and its extension actions. Encompasses the perceptions of the author on existing work in the third sector challenges and observes the realization of a participatory planning process and creating a communication plan as a contribution to the growth of the project

Comunicação e ações sociais na era da convergência e da interatividade

This paper aims to propose a communication plan to Internet media that explores interaction, expanding “Agência Propagação” institutional communication and of its principal product, the social propaganda messages named “Minuto Consciente”. This study will be based on the concepts of Convergence Culture (JENKINS, 2009), Digital Marketing (TORRES, 2009), Integrated Communication (KUNSCH, 2003) and Computer Mediated Interaction (PRIMO, 2007) to understand the communication an interaction phenomenon in digital era and select the strategies to establish a continuous communication flow in different medias. Therefore, this paper will use exploratory and empirical methodology

Gestão da comunicação das Universidades Federais: mapeamento das ações e omissões

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Consumption of bottled water by children in the city of Bauru, State of São Paulo, Brazil - A brief communication

Objectives: To determine the consumption of bottled water by children in the city of Bauru, State of São Paulo, Brazil. Methods: A stratified sample of the 17 areas established by the city plan was used to identify a total of 1,000 homes for visitation. Information was collected using a questionnaire concerning the type of water consumed and population demographics. Results: Overall, around 30 percent of all residences used bottled water. Among all households where bottled water was consumed, about 26 percent had children residing. For those with children and bottled water, 81 percent reported to use bottled water for the preparation of the children's foods and beverages. Conclusions: An important percentage of children consume bottled water in the city of Bauru, State of São Paulo, Brazil. Considering previous studies showing that fluoride concentrations vary in bottled water, public health measures should be implemented in order to guarantee adequate levels of fluoride in commercialized water. © 2007, American Association of Public Health Dentistry.