Faces de Marília: a moradia em um condomínio horizontal

Pós-graduação em Ciências Sociais - FFC

A noção de festa nas relações públicas: a comunicação comunitária na Feira da Vila Madalena

This paper aims to review the concept of Festival in the area of Public Relations and discuss about it according to the Classical Anthropology, Urban Anthropology and Public Relations theories, by their main exponents Emile Durkhein, Rita Amaral, Roberto Damatta and Joseph Guilherme Magnani, Waldemar Kunsch, Margarida Kunsch, Cicilia Peruzzo, Rennan Mafra and Márcio Simeone. The 33rd Vila Madalena Fair, a craft fair that takes place once a year in São Paulo, was chosen as a case study to provide this research with an empirical dimension. The Fair emerged as a result of the neighborhood residents and merchants´ mobilization in the late 70's and until today, has been responsible for the re-updating and the strengthening of the neighborhood identity. Thus, the proposal is to evaluate the possibilities of the Festival performance as a favorable strategy to sociability, to the strengthening and the re-updating the symbolic representations of a community

Rua da Frente: Avenida Getúlio Vargas como contexto na prostituição em São Carlos - SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cultural consonance and arterial blood pressure in urban Brazil

In previous research in Brazil, we tested the hypothesis that cultural consonance is associated with arterial blood pressure. Cultural consonance is the degree to which individuals are able to approximate in their own behaviors the prototypes for behavior encoded in shared cultural models. Individuals who had higher cultural consonance in the domains of lifestyle and social support had lower blood pressures. The aim of the current research was to replicate and extend these findings. First, a more extensive cultural domain analysis was carried out, improving the description of cultural models. Second, more sensitive measures of cultural consonance were developed. Third, data were collected in the same community studied previously. The following findings emerged: (a) cultural domain analysis (using a mix of quantitative and qualitative techniques) indicated that cultural models for these domains are widely shared within the community; (b) the associations of cultural consonance in these domains with arterial blood pressure were replicated; and, (c) the pattern of the associations differed slightly from that observed in earlier research. This pattern of associations can be understood in terms of macrosocial influences over the past ten years. The results support the importance of long-term fieldwork in anthropology. (c) 2005 Elsevier Ltd. All rights reserved.