Inovação tecnológica em projetos de novos produtos: um estudo exploratório sobre relações gerenciais de integração entre unidades de uma multinacional

Although thetopic of integrationin product development is widely debated in the literature, there are few studies that address the participation by subsidiaries of multinational and R & D centers around the world in development projects of new products. Focusing on the perception of the Brazilian unit, this paper aims to present and analyze integration practices among subsidiaries, headquarters and R&D centers in product development projects in amultinational high tech company. For this purpose, was conducted an exploratory and qualitative researched operationalized by case study. Among the main results, it was noted collaboration betweenlocals marketing and engineering with the R & D centers, important role of senior management in the Brazilian unit to communicate outcomes of the strategic planning of products andtechnologies established by the headquarters to the subsidiary, the adoption of technological and information mechanisms and the application of methods such as technology roadmap.

Delimitação de unidades ambientais na bacia do Rio Capivara, Botucatu (SP)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Integração dos programas de melhoria Lean Manufacturing e Six Sigma aplicados à logística de transporte de produtos de uma indústria metalúrgica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Concentração, integração horizontal e vertical das usinas canavieiras

Pós-graduação em Agronomia - FEIS