Transdução e realidade híbrida em Avatar: uma experiência media assemblage

Pós-graduação em Comunicação - FAAC

Educação para as mídias na formação de professores: uma proposta transmídia entre Web e TV digital

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Televisão digital e Educação a distância: modelo de ambiente virtual de aprendizagem para mídia audiovisual

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

TV digital e convergência de mídias: estudo exploratório sobre narrativas interativas

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

As TIC e o professor: uma reflexão sobre o potencial uso da TV digital no campo pedagógico

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Todo dia: narrativa transmídia de conteúdo evangélico

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Vivencie a Pandora: proposta de jogo de realidade alternada para Nova Éden, A Série

Theoretical work that studies the alternate reality game, as well as their use for promotional purposes, to explore the convergence of media and encourage the participant to change between them. To do this analysis is plotted an overview of the concepts of transmedia storytelling and transmedia marketing to analyze a proposed game - Vivencie a Pandora - to promote a TV series - Nova Éden

O prosumidor e as Relações Públicas na era da convergência midiática

This study supports the role of Public Relations within Organizations, inserted in the context of the media convergence age, in which all the medias complement each other and can be used together to achieve a given goal. The approach is exposed after reflection on consumers’ specificity and identity, in addition to an approach about media convergence age characteristics, such as collective intelligence, participatory culture and affective economy. Throughout this paper, it is also discussed the concept of Transmedia Storytelling and how consumers and communicators stories have become especially important in the convergence age. In this context, consumers are understood as prosumers, since they infer and influence brands, organizations or products, by using words. We showed that, because of those prosumers narratives, an organization may became susceptible to their image destruction in a short period of time or get more acceptance and profitability. Thus, Public Relations presents itself as a communication professional that can use several corporate strategies in the relationship between organizations and their different target audience

Literatura, cinema e outras arquiteturas textuais: algumas considerações sobre teorias da adaptação

Studies investigating the relationship between literature and film have been largely oriented by an analysis vector which always departs from literary texts towards films. Moreover, the overwhelming majority of criticism done by renowned theorists such as Robert Stam and Brian McFarlane approaches almost exclusively texts considered canonical. This reveals an overemphasis on the notion that the “primordial” text in a study of adaptation should be the literary text. This essay discusses some of those concepts, challenging the “binary” models in adaptation studies and showing how the vectors of analysis can be usefully reversed, for example, starting from films to literature and to other textual architectures. This approach, shared by theorists such as Linda Hutcheon (2006) and Thomas Leitch (2007), rejects old notions that guided comparisons between literary and filmic texts, such as fidelity and equivalence, replacing them with intertextuality and transmedia storytelling.

Bendito: a narrativa em fluxos transmídia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Gamificação aplicada à produção de roteiro para audiovisual educativo interativo

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Linguagem transmídia, uma narrativa para a arte de se fazer jornalismo

Tell a story is one of the primary forms and instinctive communication in humanity. The essence of narrating daily events remains the same, but the channels through which these stories are told to reshape over time and adapt to the desires of your audience. Given this reformulation and with the advent of the internet as an essential part of contemporary communication, technology plays an essential role in assisting in the development of languages and new ways to create, manage and communicate content, in addition to democratize and expand these processes. With this work, it is hoped, provide subsidies for new research in the area are made, and contribute to the production of transmedia journalistic

O papel do relações públicas na cultura da convergência

In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

Novas mediações folkcomunicacionais a partir da narrativa transmídia

Cultural events are changing significantly since the arrival of Web 2.0, where the company now has the ability to interact with the content available on the Internet, and also produce their own channels of media content. Among the existing manifestations, stands out by a bias folk-communicational, content production Comics, which consists in the narrative reconstruction of existing audiovisual products, making the author of the new work in an agent folkcommunicational. This article presents new perspectives on the issue, proposing a new reading of the mediations folk-communicational from transmedia storytelling.