Storytelling do blog Me leva Brasil: desdobramento de conteúdo midiático da TV, interação com o telespectador e propaganda

Pós-graduação em Comunicação - FAAC

Branding, Storytelling e Relações Públicas: as histórias estabelecendo relacionamentos entre marcas e consumidores

This paper related the concepts of Branding and Storytelling with the purpose to demonstrate how stories can help the mark set up a solid relationship with their public. As we speak of a relation that involves communication processes, the ideas conveyed in this paper seek demonstrate to the professionals in this area, in especial way, the public relations, that the Storytelling could be a very important tool to the process of management of the mark. Before it get into this point, some characteristic and changes of the society and of the cosumers, to evidence news challenges that up-to-dates organizations have to face. After present this context, it moves in the direction of the understanding of the concepts of mark and branding, related those with the activities of the public relations. The marks are introduced in this paper as icons that have a virtual memory able to transmit emotional burden and meanings for the consumers. To finilize this, it introduces the concept of Storytelling and you’re applicability in the organizations, especially in branding process. Your contribution is very important as we see in the stories that are able to get the attention of many

Relações públicas e o Brand Management: storytelling 2.0 na construção de relacionamentos

According to the Informational Society of the twentieth century, man develops society of the spectacle, where life becomes virtual and the individual ceases to be a spectator becoming the protagonist of wikiciberepopéia and organizations seeking to gain the attention and time of its consumers through new communication strategies. If the great epics of mankind brought mythical heroes, divine, with powers (mostly above the mortals), in the era of new technologies, the common man is in the hands the opportunity to become the hero of his own ciberepopéia. Increasingly resistant to traditional advertising, the new model of media consumer, the prosumer, the storytelling is transforming into one of the main communication tools of contemporary organizations. Offer your audience a creative and relevant content across several media platforms is a major brand positioning strategies currently used, in addition to providing the transmission of values and organizational principles in a subjective manner. Storytelling where objects are extensions of the human body (eg, the cell can be treated as an extension of the ears) is a strong indication of a technocratic society, because we can consider the new technologies as extensions of the human brain (as new store technologies, create meanings, share information through a specific language) and the individual who is on the edge of new technology ends up being excluded from certain social events. This new world tends to put an end to separation between seemingly contrary ideas, such as reality/fiction, natural/cultural and the man who emerges from this medium is not the creator, but rather, transforming what already exists. The current human evolution takes place from about half the human mind and tell stories that go beyond the media saturation that really emocionem and who have a real meaning for those who listen, to be interconnected with the socio-environmental reality of this new consumer, is a major chall...

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

As contribuições do uso de infográficos, Storytelling e Mapas Mentais em vídeo na Educação a Distância: exemplo de aplicação na plataforma Já Entendi ENEM

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Produção de conhecimento sobre narrativas orais: contribuições para as investigações em linguagem infantil

Este estudo tem como objetivo indicar um panorama geral sobre a produção de conhecimento no que tange os padrões para o desenvolvimento da narrativa oral, nos últimos quatro anos por meio de uma revisão bibliográfica sistematizada, voltada para a temática de intervenção em linguagem infantil, com o uso de narrativas orais. A revisão foi realizada em uma única etapa, com critérios específicos, utilizando os seguintes descritores: narrativas, narrativa, narrativas de crianças, linguagem e desenvolvimento, linguagem oral, habilidades linguísticas, linguagem falada, linguagem infantil, narração/narração de histórias e linguagem. O período considerado foi de 2007 a 2011. Foram obtidos 900 registros, dentre os quais, nove (1%) atenderam aos critérios estabelecidos para análise. A maioria dos estudos relacionou-se com análises psicolinguísticas. Apenas um estudo utilizou método experimental. No período considerado foram produzidos poucos estudos abordando narrativas orais infantis; a sua grande maioria levou em consideração, fundamentalmente, aspectos cognitivos e linguísticos no processo de desenvolvimento da habilidade narrativa; a grande maioria das pesquisas foi realizada com crianças que possuem algum tipo de alteração em seu desenvolvimento linguístico. Considera-se que a produção de conhecimento, em relação ao desenvolvimento de narrativas orais infantis, exige, atualmente, um olhar voltado para as intervenções que utilizem metodologia experimental. Por fim, considera-se que é necessária uma atenção maior em relação ao desenvolvimento típico da habilidade narrativa.

Utilização do brinquedo terapêutico na assistência à criança hospitalizada

This is an exploratory and descriptive study that was jointly carried out by Nursing Care and Occupational Therapy as part of a Research Project that intended to prepare children for elective surgery at the University of São Paulo's Hospital de Reabilitação de Anomalias Craniofaciais. Objective: using toys as a therapeutic resource for relieving the child's real and unconscious tensions concerning hospitalization for surgical treatment at the HRAC - USP. Method: 44 children participated in the study. An observation form was used to collect data and it was applied at two separate times: the first time was the day before the surgery was to take place and the second on the day of the surgery just before the event. Twenty one variables were elaborated by the researchers to categorize behaviors regarding hospitalization. The resources used were: storytelling, dramatization and demonstration of nursing interventions with puppets dressed in surgical garb (gloves, surgical gown, mask and cap) with medical equipment commonly used in hospital. Results: of the 21 variables analyzed, 8 showed statistically significant differences on the McNemar Test (p<0.05). Conclusion: interactive play enables hospitalized children to interact in the hospital environment, so that they can express feelings and emotions and it contributes to humanized hospital assistance.

Intervenções em linguagem escrita: Uma revisão da literatura com vistas à redução dos transtornos funcionais de aprendizagem

The importance reading and writing and being able to use these skills in a variety of situations is an absolute reality. In our society in which reading and writing are widely used, Brazil still faces severe problems with literacy, as revealed in literacy statistics and in the large number of students with learning disabilities. Thus, our text aims to present a survey of the research that focuses on intervention programs highlighting the needs of this group, with special attention on the use of narrative or storytelling. Specific criteria were established, the main one being the period of the publications (2000 to 2010). The results of the analysis of 15 texts showed that intervention is the most neglected area. International literature presents concerns related to scientific rigor or greater control of variables related to ongoing programs, as well as measures for generalizing the effective use of these programs, within verbal communities, with special focus on schools. Our revision enabled us to conclude that, even though production on written language is large, international literature is much more expressive with reference to intervention programs. Furthermore, in both national and international literature, production concerning the understanding of written language processes of acquisition and development prevails.

Todo dia: narrativa transmídia de conteúdo evangélico

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Leitura, leituras de leitores e leituraleitores: texto e espaço narrativa

Pós-graduação em Educação - IBRC

Desenvolvimento de um software de autoria para alunos deficientes não-falantes nas atividades de contos e recontos de histórias

Pós-graduação em Educação - FFC

O que as crianças contam? - Narrativas de um grupo infantil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Entrou por uma língua e saiu por outra -: contação de histórias em espanhol para crianças brasileiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

TV digital: propostas para desenvolvimento de conteúdos em animação para o ensino de ciências

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A ironia nas Terceiras estórias: Tutaméia

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)