Avaliação econômica das perdas de banana no mercado varejista: um estudo de caso

O objetivo do presente estudo foi a determinação das perdas físicas e econômicas de banana em diferentes equipamentos varejistas na Cidade de Botucatu - SP e suas possíveis causas. Os equipamentos foram sorteados aleatoriamente. As informações foram coletadas através da aplicação de questionário para a determinação das perdas de três variedades de banana. O resultado mostrou perda global de 39 toneladas, correspondente a 11,1% da quantidade comercializada, sendo 10,5% em supermercados, 15,0% em quitandas/sacolões e 10,6% em feiras livres. O valor total das perdas anuais atingiu R$ 35.038,00, em valores de maio de 2002. A manipulação excessiva do cliente, excedente de oferta, uso de embalagem inadequada e baixa qualidade da fruta foram as principais causas de perdas. Conclui-se pela necessidade de conscientização do cliente, do uso de embalagens plásticas e de cuidados no manuseio da fruta durante toda pós-colheita.

Microbiological quality of ice used to refrigerate foods

Ice used for human consumption or to refrigerate foods can be contaminated with pathogenic microorganisms and may become a vehicle for human infection. To evaluate the microbiological content of commercial ice and ice used to refrigerate fish and seafood, 60 ice samples collected at six different retail points in the city of Araraquara, SP, Brazil, were studied. The following parameters were determined: total plate counts (37° C and 4° C), most probable number (MPN) for total coliforms, fecal coliforms and Escherichia coli, presence of Salmonella spp., Shigella spp., Yersinia spp., E. coli, Vibrio cholerae and Aeromonas spp.. Results suggested poor hygienic conditions of ice production due to the presence of indicator micro-organisms. Fifty strains of E. coli of different serotypes, as well as one Y. enterocolitica biotype 1, serogroup 0:5, 27 and phage type Xz (Ye 1/05,27/Xz) and one Salmonella Enteritidis phage type 1 (PT1) were isolated. Aeromonas spp., Shigella spp. and V. cholerae were not detected. The presence of high numbers of coliforms, heterotrophic indicator micro-organisms and pathogenic strains suggested that commercial ice and ice used to refrigerate fish and seafood may rep resent a potential hazard to the consumer in our community. © 2002 Elsevier Science Ltd. All rights reserved.

Isolamento e enumeração de Listeria monocytogenes em produtos cárneos comercializados no varejo da região de Botucatu, SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A importância da gestão da comunicação e da informação nas empresas socialmente responsáveis

This paper studies the communication and information management in the perspective of corporate social responsibility. We assume that a company becomes socially responsible when it’s necessary implementing a communication and information policy able to align their business management processes to social responsibility policies, thus creating the necessary, fundamental synergy to their audiences. We raised the hypothesis that corporate social responsibility, in order to be incorporated on a business process management, necessarily involves a transformation in the form of information management and communication - understood as strategic skills which enable the generation of knowledge creation value and the acquisition of awareness of ethical conduct and company's corporate organizational culture as a mirror, reflected to its internal and external audiences. Therefore, this study was supported by a case study in a retail company in Bauru city, regarded as a socially responsible company. Thus, we proceeded to develop a descriptive-exploratory field research, by using the technique of structured interviews which were conducted with the most representative considered leaders of the company - management, store managers, responsible CSR department and advertising agency