O relações-públicas como gestor da Startup de uma agência de comunicação

This paper presents a new field for professional Public Relations: startups. And this new alignment brings context and typology with the business public relations as an entrepreneur and manager of a communications agency. This new type of business, startups, with accelerated growth characteristics and high-risk investments, and alternative becomes simultaneously an opportunity to undertake innovative projects up and turn into a business. In this sense, the work part of the mix of innovation and diffusion of new ideas, with the capacity of Public Relations professional to adapt and work with many different sectors. Considering this context, the study seeks, finds that public relations professionals become essential for mediating the process of scenario analysis for the deployment of startups, and can be very useful in the case of managers and initiators the agency itself as a startup company offering a strategic advantage by combining management and communication

RP a partir do pensamento empreendedor: evento como consolidação de Startup

Understanding the global context that holds the organizations today, this work goes on the characteristics that can be used to descript the enterprising mind, walking through the “startup” concept in its essence and observing how the Public Relations professional acts in this field. Then, the paper begins the experience report about Indigo, a real startup, making an observation of the cultural reality that motivated its creation and some of the first processes, coming to the definition of an “enterprising startup”. Seeking consolidation of the enterprise, the Public Relations planning comes up, leading to an event that not only reach the main goal, but also generate financial goods and innovates the cultural scene

Proposal of an On-demand Software Deployment System Based on Application Streaming, Virtualization Techniques and P2P Transport

This paper presents the work in progress of an on-demand software deployment system based on application virtualization concepts which eliminates the need of software installation and configuration on each computer. Some mechanisms were created, such as mapping of utilization of resources by the application to improve the software distribution and startup; a virtualization middleware which give all resources needed for the software execution; an asynchronous P2P transport used to optimizing distribution on the network; and off-line support where the user can execute the application even when the server is not available or when is out of the network. © Springer-Verlag Berlin Heidelberg 2010.

Uma investigação da influência do parâmetro de barreira na solução do problema de fluxo de potência ótimo

Pós-graduação em Engenharia Elétrica - FEB

Comparação da viabilidade técnica-econômica em condicionamento de ar: compressor a pistão versus compressor rotativo de velocidade variável

Pós-graduação em Engenharia Mecânica - FEG

Paulo Freire para crianças

The experiences lived in the Read and Write Program (Programa Ler e Escrever), through the scholarship project Public School and University at literacy (Escola Pública e Universidade na alfabetização), were the starting point for the preparation of this research. From this observations obtained in the classroom, it was noticed gaps present in the process of teaching-learning in the system imposed by the state government of Sao Paulo, preponderant factors to understand how and when children learn. This way, was noted that only one literacy proposal to be adopted by all schools revealed not being efective to meet different contexts, also disregards the individuality of each student. Thus, we applied the Paulo Freire's Method with children from Second year (Former First series) adapted in a playful way, during reinforcement classes at state shcool “Torquato Minhoto”, located in Bauru/SP. Sought to promote, properly, the comprehension of the language code and the development of learning in reading and writing. This manner, some barriers prevented a more thorough job covering a wider range of studantes over an extended period, however, the results were generally positives about the startup of literacy