Organizational communication and innovation in micro and small companies: a study on the application of the Innovation Radar

This paper is a study on corporate communication and the ability to innovate in small businesses. The guiding question seeks to respond whether organizational communication is able to make progress and / or support innovation in micro and small companies, and the main objective is to analyze the relationship between innovation and organizational communication. It was applied the case study method and document research for interpreting a diagnosis instru- ment called “Innovation Radar” in a small business company located in the countryside of São Paulo state. The diagnosis is made based on assessment dimensions aimed at checking the maturity and the degree of innovation in micro and small companies. By evaluating these di- mensions it was possible to build analytical frameworks and highlight the influence of corporate communication in promoting innovation. The results indicate that every dimension of the “In- novation Radar” can improve their performance by means of corporate communication.

A presença da produção científica da Unesp de Botucatu na imprensa local: o caso do Diário da Serra

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Movimento social e jornalismo militante: o Jornal sem Terra

Several groups reveal their interests, their critical position on reality through structure alternative of communication ways for great media. These ways, that were present during history of brazilian journalism don´t have the repercussion and reach of great communication enterprises, but they are initiatives that collaborate to spread of perspectives about the reality and on structure of a communication more democratic. This analysis organizes itself from observation about the newspaper Sem Terra emphasizing their principal characteristics, their speech about the conception of citizenship related to agrarian reform project and its significance about journalism of great media. The militant journalism just emerges like one of the tools on struggles of citizenship, but fundamental importance to spread the reality readings and to allow reflexions about the admitted journalistic language through arrival of modernity.

A comunicação interna em departamentos jornalísticos: um estudo em emissoras de redes de televisão sob o enfoque da gestão da informação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A gestão da comunicação e da informação nas empresas contemporâneas sob a ótica da responsabilidade social

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A insustentável teoria da sustentabilidade: Ideologia e reificação no discurso empresarial da responsabilidade social no Brasil

Pós-graduação em Ciências Sociais - FFC

Comunicação organizacional e jornalismo: um estudo sobre as agências de comunicação de Bauru e a atuação jornalística

This monograph presents a study about organizational communication, outlining concepts, Brazilian historic, interfering factors and other considerations on the subject, introducing a survey with twelve communication agencies in Bauru as a result, explaining, in practical terms, how processes of organizational communication occur and the journalist's work in this area. Therefore, the organizational communication offers many possibilities for journalists, either as writers or press officers, or even in positions directly related to the Internet. As a key sector for all types of organizations, communication has gained notability, establishing itself as a strategic area for organizational management, especially in the form of integrated communication

Plano de responsabilidade social empresarial para a Raízen: projeto 4 patas

The process of globalization resulted in a variety of new products emerging. Companies were obliged to find new ways of maintaining the attractiveness for their products to sustain their brands in the economic field. So in this scenario social accountability became an important subject for companies that want to achieve a positive image among consumers. This paper aims to explain how organizational communication is essential to create and manage social accountability in a company. Aiming to explain the relation between organizational communication and social accountability, this final project had three main purposes: establish the connection between organizational communication and social accountability, point out and discuss the main strategies in this communication field, and then propose an action plan for Raízen to solve an established problem in one of its factories

Núcleo mídia press: um núcleo de pesquisa na internet

The researching centre mentioned was conceived em 1989, with the goal to study and implement the media of comunication by creating and effecting online printed medias for care institutions, schools and UNESP. The university has taken a give-and-take function between itself and the society. The founder of this group is Prof. Dr. Ricardo Nicola that since 1996 has established a link between university and society, using this centre for developing works that go over the university's borders. The group's work comprehends four different classes: literary , tecnical, journalism and advanced research . The literary one involves help and literary production for new authors, the tecnical helps in publishing theses; the journalism one is related to journal and medias in and out of the university; the advanced research one has is caracterized as a class between departments and branches.

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

A Qualidade da Interação Positiva e da Consistência Parental na sua Relação com Problemas de Comportamentos de Pré-Escolares

Studies have shown a relationship to exist between behavior problems in children and quality of parental practices such as communication, expressivity, consistency, and monitoring. This study aimed at describing relationships that parents have with their preschool children, and also at relating parenting skills to child behavior. We compared fathers' and mothers' social educational skills in two groups of children, with or without behavior problems at school. Research was conducted in a town in the State of Sao Paulo, BR. Participants were biological mothers and fathers of 48 preschoolers; twenty-five children presented behavior problems at school, and 24 had high social skills. Parents were individually interviewed at home. Results showed that fathers and mothers of socially skilled children were more consistent in their practices. They were more able to identify and describe their children's socially skilled behaviors. They also reported they gave more positive feedbak for their children's good behavior.

Festa do tropeiro de silveiras: uma abordagem folkcomunicacional

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Jornalismo online: a construção da notícia a partir do twitter no caso da falsa morte de Amin Khader

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Show da fé e de sentido(s): o universo eclesial como mediação sociocultural

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comunicação organizacional em tempo de redes sociais: Natura no facebook

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)