Machado de Assis: simpatia e distanciamento

Pós-graduação em Literatura Brasileira - IBILCE

Análise de cartas de leitor de revista de divulgação científica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A casa: estreitos laços entre literatura e arquitetura

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Revolução constitucionalista de 32: principais motivações da Frente Única Paulista

This paper aims to analyze the Constitutionalist Movement in 1932, trying to understand, more specifically, the political end sought by the Front Unique Paulista, on a literal translation, union of the political parties of São Paulo (Republican Party Paulista and Democratic Party). The research is motivated by the need to understand the political project of FUP with the movement and the existing motivations why it was articulated. The comprehension of the constitutionalists' reasons is relevant to understanding the history of the revolution, from its origin to its outcome. Based on literature and its historical analysis, the paper will demonstrate that the Front, with the advent of the Constitutionalist Revolution of 1932, had as its main purpose regain political control of the state of São Paulo lost with the revolution of 1930. More than the vaunted concern with the implementation of a new constitution for the nation, the FUP leaders had intended to retrieve the lost power with the movement of 30 and the rise of Getulio Vargas to power. Under a banner to fight for a new constitution and the expected change from a totalitarian and centralized state imposed by Vargas for a more autonomous state, the cause of São Paulo enticed sympathy and support from the community, whose social history always harbored separatist ideas, even that they have never been carried out to its ultimate consequences