19 resultados para Sedução

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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O presente artigo discute as questões relacionadas às práticas das jovens das classes populares envolvidas nos crimes de sedução e rapto, delitos contra os costumes sociais, ocorridos na cidade de Assis nos anos de 1950 a 1969, bem como as representações lançadas pelos membros do Poder Judiciário sobre tais comportamentos. A maioria das vítimas destes delitos estava diretamente envolvida no mercado de trabalho e possuía um menor monitoramento de suas práticas sociais. Diante disto, os membros do Poder Judiciário, os quais preservavam as representações tradicionais sobre o feminino, repreendiam estes comportamentos e os consideravam desviantes da moral e dos bons costumes. Pertencentes a um grupo social específico, essas jovens foram vítimas não apenas dos crimes contra os costumes, mas também da discriminação de uma sociedade machista e conservadora.

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This article intends to cause reflection on the advertisement strategy applied by Fernanda Abreu (FA) in order to understand the song “Disco Club 2 (Melo Radical)” from the album SLA radical dance disco club by FA. The composition seduces the subjects involved in the song process to listen to it somehow. The analysis is based on chronotopy, conception developed by the Bakhtin, Medvedev and Volochinov Circle. The idea carried by the song is a meeting at night at a funk club where FA is with other people. Therefore, the song becomes its own advertisement as a product of consumerism.

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This article is a reflection on the clothes used as a ideology vehicle, fashion used by groups, tribes, and available to all those who do not belong to those. Since stylists and designers began to get inspirations "on the street", leaving aside the arrogance and restrictions imposed by the major international trends, it’s visible they have been more open to non-Western cultures and cultures from past and present. This generates consumers seeking for more than clothes: they identify and perform a read of author’s (stylist) interpretations, choosing the "ideas" they will wear.

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Pós-graduação em Linguística e Língua Portuguesa - FCLAR

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Educação - IBRC

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Pós-graduação em Psicologia - FCLAS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Letras - FCLAS

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Pós-graduação em Letras - IBILCE

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From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent