2 resultados para Recetas
em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"
Resumo:
Este artigo pretende discutir como se articulam, na estrutura híbrida do romance Como agua para chocolate, alguns gêneros textuais discursivos comumente dedicados à leitura de mulheres – folhetim, almanaque, caderno de receitas e diário íntimo –, cuja presença fica sugerida desde o subtítulo “novela de entregas mensuales, con recetas, amores y remedios caseros”. Esses gêneros se misturam na construção da narrativa, possibilitando, no âmbito da pós-modernidade, uma leitura crítica do papel da mulher na sociedade patriarcal da primeira metade do século XX.
Resumo:
The pharmaceutical industry invests heavily in promoting their products, and studies suggest that these actions influence doctor’s prescribing. Therefore, this study aimed to analyze the opinions and attitudes of doctors when facing promotional activities of the laboratories. To this end, questionnaires were sent to doctors in Araraquara (SP) containing statements on the subject. Data analysis included study of the association by the chi-square. The results indicated that physicians relate to the propagandists (98%) by considering them useful (55%), but not as a main source update (86%). For 62% of them their prescriptions are not influenced by such relationships, while 24% disagree that doctors in general are influenced as well as new graduates (37%). The majority also disagrees that are influenced by amenities (86%) or free samples (70%) but only 38% believe their colleagues are not influenced by the samples. As for the ethics of these receipts, 57% considered to be appropriate when benefit patients, but only 32% while for personal use. The results show that doctors are vulnerable to the influences of marketing. Therefore, mechanisms and interventions are needed for prescribing drugs solely by criteria of effectiveness, safety, convenience and accessibility to the patient.
