Relações públicas e impacto ticomia: um case de sucesso

El mercado de trabajo sigue cada día más selectivo, que promueve el aumento en el numero de vacancias y instituciones de enseñanza superior. Con el crecimiento de este mercado, también aumenta el número de nuevos profesionales, ayudando en el fomento de un nuevo y promisor mercado: las graduaciones. El crecimiento de las graduaciones se da principalmente en los últimos diez años, periodo en que Impacto Ticomia fue creada y desarrollada. La necesidad de un trabajo estructurado de comunicación en la empresa fue indispensable para la sobrevivencia en el mercado y para el éxito pretendido. El análisis de la comunicación estratégica de Impacto Ticomia fue hecha en la óptica de cuatro teorías esenciales de relaciones publicas propuesta por Gruning, por las cuales están la teoría organizacional, teoría de gerencia, teoría de comunicación y teoría de conflicto-resolución. En este análisis procura-se demonstrar el valor de las contribuciones del trabajo de las relaciones publicas para las organizaciones

Comunicação pública, transparência e políticas públicas: avaliação de informações em portais brasileiros de governo

An expansion of the professional field of Public Relations can be seen nowadays, influenced by factors such as the increasing use of information and communications technologies for the dissemination of information on public management and the potential creation of dialogue between government and citizens. Despite this trend, there is still a need for specific knowledge about normative aspects of public communication generated by governments on the internet and its role in the fulfillment of the right to information. This article offers a contribution to fulfill the gap of guidelines and standards for professional performance. It describes the results of empirical research which identified the potential contribution of government web portals of the main cities of São Paulo, in the southeastern Brazil, to the strengthening of citizenship, considered in its dimension of exercising the right to information about public policies, particularly those which have an impact on education. The depth and breadth of information were investigated according with twelve categories of evaluation: history; diagnoses; goals; goals; resources and current actions; planned resources and actions; efficiency; effectiveness; impact; cost-effectiveness; user satisfaction; and equity. The data found on the analyzed portals correspond to the average of 11% of which was considered, under the theoretical-methodological context of the research, as information necessary to comprise the full characterization of a public policy in relation to the categories of assessment. Opportunities to improve government web portals were detected, for which we suggest communication management strategies.

Forámenes emisarios del cráneo humano: Características anatómicas y sus relaciones con la neurocirugía clínica

The recognition of emissary foramens is important not only for understanding the regional neurovascular anatomy, but also to distinguish normal from potentially abnormal structures. Thus, the aim of this study was to review the literature on anatomical and clinical aspects of the mastoid, parietal and sphenoid emissary foramens. It was found that the emissary foramen presents importance in clinical practice because it acts as a route of spread of extracranial infection to the intracranial structures and also possible complications in neurosurgery, due to its influence in the performance of techniques such as radiofrequency rhizotomy for treatment of trigeminal neuralgia. The anatomical knowledge of the emissary foramens is important due to variability in their incidence in the human skull and its relation to the dura mater sinuses.

Relaciones entre los rotíferos, copépodos planctónicos ciclopoides y la calidad del agua en dos embalses Brasileños

Planktonic rotifers and cyclopoid copepods were studied in two reservoirs of different trophic states (eutrophic and oligo/mesoeutrophic) in the south of Brazil. During a year, monthly samplings were carried out in three stations in each reservoir. Species richness, frequency and abundance were used to find out useful and indicatives trends of water quality based on these organisms, reinforced by literature data. Species that showed higher differences between reservoirs were chosen. For Rotifera, richness, frequency and abundance of Brachionus were higher in the eutrophic reservoir, but Plationus patulus occurred only in the oligo/mesotrophic reservoir. For copepods, Tropocyclops prasinus dominated in the eutrophic reservoir, but Thermocyclops decipiens, T. minutus, T. inversus and Microcyclops anceps were dominants in the oligo/mesotrophic reservoir. In the canonical correspondence analysis, these species were indicators of the trophic state and were related with chlorophyll-a, total phytoplankton and total phosphorus. The use of these species can be efficient in the studied regions (subtropical/temperate), but comparing with other Brazilian reservoirs of tropical climate, the results could be different. Despite the dominance of T. decipiens over T. minutus, T. inversus has been widely used in Brazil as an indicator of eutrophic waters; in those cases of excessive eutrophication, other species, more rustic, commonly dominate. In the present study, Thermocyclops was dominant in the oligo/mesotrophic reservoir. The dominance of Brachionus for rotifers and Tropocyclops prasinus and Acanthocyclops robustus for copepods were indicative of eutrophic conditions.