A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Comunicação pública, cidadania e internet: a popularização da ciência nos portais eletrônicos de governo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Intelectuais e imprensa: a configuração de uma rede hispano-americana no espaço atlântico

Este artigo trata da configuração de uma rede intelectual de dimensão internacional que uniu a América Latina e a Península Ibérica, a partir de meados do século XIX. Objetivamos analisar o papel dos intelectuais e órgãos de imprensa na formação dessa rede e discutir suas idéias e projetos, à luz do contexto político e do debate cultural. Consideramos que a ação dos intelectuais e da imprensa contribuiu para a configuração de um espaço singular de circulação de idéias e de formação de uma opinião pública ibero-americana.

Retificação da alumina com rebolo diamantado utilizando-se diferentes métodos de lubri-refrigeração

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Habermas leitor de Rousseau

Pretendemos mostrar um aspecto pelo qual a leitura que Habermas faz de Rousseau, em Mudança estrutural da esfera pública (1962), é levemente revisada em Direito e democracia (1992). Essa pequena mudança, por sua vez, reestrutura toda a concepção habermasiana da política de Rousseau.

Urban areas and isolated remnants of natural habitats: An action proposal for botanical gardens

The International Union for Conservation of Nature and Natural Resources (IUCN) and the World Wide Fund for Nature (WWF) advocates an increase of the number of botanical gardens throughout the world as one of the measures that can help to preserve the world's biodiversity. To implement this strategy, the present work brings forward a suggestion particularly suited to tropical regions: establishing municipal botanical gardens. It refers to the experience of a newly opened municipal botanical garden in Brazil, comparing its attractive power on visitors to that of other botanical gardens included in the Brazilian network of Botanical Gardens. It also presents considerations on in situ conservation in small remnants and on the importance of urban reserves to preserve the regional biodiversity and spread the conservationist philosophy. The present proposal promotes the participation of local communities making the public opinion more aware and active, besides being able to counterbalance proposals that support protecting the world biodiversity through interventionist actions. It assumes that, through actions planned and coordinated by regional and national botanical garden networks, the measure proposed can mitigate the anthropic actions exerted on important natural reserves all over the world.

Investigando a legitimidade: Estudo de atitudes de público em relação aos papéis do Estado e do mercado

Using data collected in nine countries - Argentina, Brazil, Chile, Czech Republic, Poland, Russian Federation, Finland, Germany and the USA - through the World Values Survey, the article analyses the validity of four variables with a supposed potential to evaluate the legitimacy level of the private sector vis-à-vis the public sector. This analysis in undertaken in the context of the discussions on the future of market reforms that were implemented in several countries in the past 20 years. The investigation adopted a two level strategy: first, the aggregated frequencies for the nine countries were analyzed, followed by a bivariate analysis aimed at verifying the internal consistency of the variables. The article concludes that the four variables under consideration do not compose a valid dimension capable of assessing the legitimacy of the public sector versus the private sector.

Ações afirmativas e o debate sobre racismo no Brasil

The affirmative action issue has split the public opinion and heated up the academic debate. While some experts and black activists see the affirmatives actions as a way to fight racism, since the positive discrimination could help the historically underprivileged to create and empower a positive identity, others see such measures as a dangerous attack against the traditional brazilian way of dealing with human differences. The latter fear that such policies may unleash racial conflicts. Although both sides barely explain what they mean for racism and how they understand that social phenomenon, it is possible to discern in those discourses different lines of argument, which can be related to different theoretical orientations about the analysis of such concepts as race and color.

Studying the satisfaction of patients on the outcome of an aesthetic dermatological filler treatment

Background: Many factors contribute to extend productive life in the modern world. Competition makes people worry about physical appearance, mosftly in respect to facial and skin aging. This has motivated new developments in cosmetic dermatology and the need of evaluating patient satisfaction with the new proposed treatments. Poll questionnaire has been used for such evaluation, and the analysis of the electroencephalogram (EEG) mapping obtained while the patient answers the satisfaction questionnaire may render the results less subjective. Objectives: The purpose of this paper is to study the satisfaction of a group of 33 women (mean age, 44.years) treated with hyaluronic acid filling of nasolabial folding or lips, combining the EEG brain mapping and questionnaire techniques. Methods: At the third month of evaluation, two networked personal computers were used for the EEG recording and for presenting the patient with a questionnaire about her well-being feeling; self-evaluation of her face; her satisfaction with the results of the aesthetic treatment; how the family, friends, and people at work evaluated the result of the treatment; and her decision to repeat the treatment and to recommend it to friends and family. Results: Poll results showed that patients were feeling well and were satisfied with the results of the aesthetic treatment. Furthermore, the regression EEG mappings showed patients to be satisfied with their appearance and with the treatment involving similar brain areas. Conclusion: Patients decided to undergo the treatment because they were already considering it (54%) or because they were dissatisfied with their lips or nasolabial folding (52%). The fact that the treatment was free of charge solidified the decision. Patients consider themselves as good-looking and they wanted to preserve such a condition. © 2008 Wiley Periodicals, Inc.

Uma pesquisa sobre a opinião pública sobre incentivos financeiros para doação de óvulos no Brasil

Objective: The objective of this study was to assess the opinions of the Brazilian population about incentives for oocyte donation. Methods: A cross-sectional descriptive approach was used to consult the Brazilian public. The data collection involved the use of a structured questionnaire about legal and ethical issues surrounding oocyte donation. Individuals were randomly selected from the general population using different e-mail lists. Potential participants were contacted by e-mail and invited to participate in the study by completing an online web survey. Results: A total of 1,565 people completed the survey, including 1,284 women(82%) and 281 men(18%). Among the respondents, 1,309(83.6%) were university graduates, 1,033(66%) had a personal income ≥1,250 US dollars/month, 1,346(86%) considered themselves to be religious and 518 (33.1%) were health professionals. While many participants believed that women may donate their oocytes for altruistic reasons, the majority believed that a lack of oocyte donations is due to the prohibition of payments(64.3%) and that incentives would facilitate the decision to donate oocytes(84.7%). The majority of the participants(65.3%) agreed that a financial incentive(i.e., paying the donor) would be the most practical solution for increasing the number of oocyte donations. These results tended to be independent of gender, age, income, religion, education level and profession. Conclusion: While the Brazilian Federal Council of Medicine prohibits payments for oocyte donation, the majority of study participants had no objection to compensating oocyte donors. Moreover, most of the participants agreed that a financial incentive is the most practical solution to increasing the number of oocyte donations.

Arte pública: fundamentos do discurso público da Arte

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Retificação da alumina com rebolo diamantado usando diferentes métodos de lubri-refrigeração

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fluxos do espiritismo kardecista no Brasil: dentro e fora do continuum mediúnico

Pós-graduação em Ciências Sociais - FFC

O papel conservador dos liberais: a ANL e os levantes nacional-libertadores e novembro de 1935 nas páginas do jornal O Estado de S. Paulo

Pós-graduação em Ciências Sociais - FFC

A violência entre adolescentes no conjunto habitacional Orlando Quagliato no município de Ourinhos: realidade ou mito ?

Pós-graduação em Ciências Sociais - FFC