Técnicas y lenguajes documentales por el brasileño Eduardo Coutinho

1. Introduction. Eduardo Coutinho represents the development and innovation of the Brazilian documentary. His career is still marked by a novel technique of interviews with participants also mix documentary with other communication techniques, especially fiction and journalism. This article provides a recovery path Coutinho and his major works. 2. Method. A literature review and analysis of filmic discourse is applied to understand the history and languages ​​adopted by Coutinho during his career as a documentary. 3. Who was. Before acting as a documentary, Coutinho has studied law but always acted in theater and visual arts. This discussion presents Coutinho before documentaries. 4. Frames by Eduardo Coutinho. The main works of the documentary are presented, as well as its important features that transform the filmography of director in one of the most important in Brazil. 5. Conclusions. We conclude that Eduardo Coutinho has left a gap in the Brazilian documentary, since his death in 2014. However, their contributions are transformed the genre, as the results presented in the article.

Opiniões e atitudes dos médicos frente às ações promocionais da indústria farmacêutica

The pharmaceutical industry invests heavily in promoting their products, and studies suggest that these actions influence doctor’s prescribing. Therefore, this study aimed to analyze the opinions and attitudes of doctors when facing promotional activities of the laboratories. To this end, questionnaires were sent to doctors in Araraquara (SP) containing statements on the subject. Data analysis included study of the association by the chi-square. The results indicated that physicians relate to the propagandists (98%) by considering them useful (55%), but not as a main source update (86%). For 62% of them their prescriptions are not influenced by such relationships, while 24% disagree that doctors in general are influenced as well as new graduates (37%). The majority also disagrees that are influenced by amenities (86%) or free samples (70%) but only 38% believe their colleagues are not influenced by the samples. As for the ethics of these receipts, 57% considered to be appropriate when benefit patients, but only 32% while for personal use. The results show that doctors are vulnerable to the influences of marketing. Therefore, mechanisms and interventions are needed for prescribing drugs solely by criteria of effectiveness, safety, convenience and accessibility to the patient.