28 resultados para Plano Plurianual (PPA), 2012-2014

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Educação - FCT

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The Rouanet law is a tax incentive law that allows companies to invest up to 4% of their taxes - based on actual profit - in sponsoring cultural projects previously approved by the Ministry of Culture. By sponsoring these projects, companies can have their name attached to them and, consequently, strengthening their brand and increase its visibility in the market. Whereas this project is aligned to the company vision, its image will be strengthened and the sales will increase. Large companies use the Rouanet Law to sponsor cultural events and have very strong names in the Brazilian market, perhaps worldwide. Examples: Petrobras, Banco do Brasil, Banco Bradesco, BNDES, Usiminas, Vale, among others. The Public Relations professional, who’s responsible for internal and external communication of a company, can use it as a differential of his work, expanding the company's profits with minimum investments, aligning the company's vision to actual practices and using the sponsorship as an agent capable of strengthen its social responsibility and, due to that, to increase the trust of its target audience. This study will address the theoretical and practical aspects of the Rouanet Law and of the public relations professionals, beyond mentioning examples on the subject, with special attention to Petrobras, the largest sponsor of cultural projects in Brazil. The greatest problem of the Rouanet Law is the fact that its sponsored projects are mostly concentrated in the Southeast, specifically in the Rio - São Paulo region. The more popular the Act become, for most places it will spread and Brazil may, after some time, become a world reference in the Cultural point

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Millennia ago, through the myths of greeks gods and demi-gods, comes a series of celebrations called Pan-Hellenic Games. Among these festivals, the most famous was certainly the Olympic Games - the Olympics. Forbidden by Rome in the third century AD, they are considered to worship the pagan gods, were rescued in 1894 by Pierre de Coubertin. Over 113 years and 29 Olympiads, the event took gigantic proportions and the right to host the Games has become one of the closest racing of the modern world. Catalyst for urban development, the Olympic Games were the subject of dream for the city of Sao Paulo in the 2000’s, and an internal dispute was fought with Rio de Janeiro to get the right to host the 2012 Games. A team of Paulo Mendes da Rocha and associates was responsible for designing the plan. Eliminated from contention, Sao Paulo forgot the Olympic dream, and in October 2009 the city of Rio was finally chosen to host the Olympics in 2016. This project aims to rescue the look of architectural and urban plan Sao Paulo 2012 and with a critical and poetic eye create a visual identity for a fictitious victory in the election of São Paulo in 2003. Not aiming to create a corporate identity program - because this is not the mission of the architect - but look at Sao Paulo and the Olympics with poetry and criticism in the true Olympic spirit of peace and hope.

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No atual momento as redes sociais, fazendo uso dos meios digitais/virtuais e partindo para ações no real/presencial, têm tido cada vez mais papel político importante nas transformações das relações humanas. Nestas redes há compartilhamentos de diversas informações, documentos e materiais com conteúdos que auxiliam na formação, assimilação e aprendizagem tanto pelos participantes diretos destas redes quanto pelos demais sujeitos e cidadãos influenciados pelas ideais elaboradas a partir destas redes. Este projeto pretende estudar a rede “Arte Cultura Rio Claro” no período 2008 a 2012 tendo como foco a realização da I Conferência Municipal de Política Cultural e as lutas pela criação do Conselho Municipal de Política Cultural. O trabalho abordará: as trocas e compartilhamentos entre os integrantes desta rede, a realização de encontros, reuniões, fóruns; o recebimento do Prêmio do Ministério da Cultura como ‘Articulação da Rede’ e a realização do Projeto “Tuxáua”; a realização das pré-conferências e 1ª Conferência Municipal de Política Cultural; a criação do Conselho Municipal de Política Cultural; entre outros. O objetivo do projeto é avaliar a rede como processo participativo, mostrando a relevância da política cultural para a educação não-formal de uma comunidade, principalmente por conta das pautas desta rede trazerem tanto a importância de valorizar a diversidade cultural, quanto a importância da participação cidadã nas decisões políticas

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Pós-graduação em Medicina Veterinária - FCAV

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Educação Escolar - FCLAR