Fatores críticos de baixa efetividade no planejamento estratégico das cidades: um estudo na região metropolitana do vale do paraíba e litoral norte

Pós-graduação em Engenharia Mecânica - FEG

Planejamento estratégico em São Paulo: projeto de revitalização central Nova Luz

O presente trabalho analisa criticamente o Projeto de “Requalificação Urbana Nova Luz”, localizado no bairro de Santa Ifigênia em São Paulo, iniciado no ano de 2005 e atualmente em curso. A área abrangida pelo projeto tem aproximadamente 362 mil metros quadrados, é circunscrita pelas ruas Mauá, Av. Cásper Líbero, Av. Ipiranga, Av. São João e Av. Duque de Caxias. Na abordagem inicial colocada pelo projeto emerge o Planejamento Estratégico com um programa cultural e principal motivador de retorno financeiro aos setores imobiliários e de requalificação urbana. Neste cenário, políticas de revitalização são associadas a programas de promoção cultural de museus e monumentos arquitetônicos, recriando uma nova imagem da cidade. Em diversas literaturas a respeito dos programas de revitalização em áreas centrais, é apontado com freqüência - como resultado desses processos - o surgimento do fenômeno de gentrificação, que implica numa substituição dos antigos moradores dessas áreas por outros com maior poder aquisitivo. Essa dinâmica de produção de um espaço revitalizado é geralmente amparada por flexibilizações de Leis e Instrumentos Urbanísticos, bem como financiamentos de agências multilaterais que fixam parâmetros e exigências para liberação dos recursos

Atores, cenários e planos: o planejamento estratégico situacional e a educação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair

Relações públicas e o planejamento estratégico nas instituições de ensino superior privadas

The society of the information brings with it a lot of changes day by day of the organizations, mainly for characterizing as a flexible society, in net and ruled in technological progress. The contemporary organizations are inserted in that reality and they need be maintained in markets more and more competitive. The Private Institutions of Higher education enter in this logic for they be organizations with lucrative ends that suffer strong influence of the external and internal atmosphere. To stand out, such Institutions need to count with a strategic administration, ruled in an own strategic planning for the branch in that acts. The professional of public relationships is shown capable to develop their main functions in such complex market. For so much it needs to participate in the global planning of the Private Institutions of Higher education, at the same time in that it develops it planning of the communication, intrinsic to the global strategic planning. This way, the present study treats of the professional's of Public Relationships possible contributions, ruled in theoretical data, inside of Private Institutions of Higher education in the Brazilian current scenery

Planejamento estratégico e operacional na pequena empresa: impactos da formalização no desempenho e diferenças setoriais

This article analyzes the results of three different field research, carried out simultaneously in small technology-based sectors, metal-mechanical industry and hotel in the city of São Carlos - SP, with goals, concepts and methods of similar research. The studies were classified as quantitative and descriptive and conducted through a survey of opinion with the main leader of the company. It were considered valid for analyses, the responses of 57 leaders, it were 33 technology-based sector, 13 of the metal-mechanic industry and 11 in the hospitality sector. The main results: the formalization of planning has not led to better performance, considering the indicator growth in sales in the three sectors studied and that the degree of formalization of the planning of the companies in the technologybased sector was higher, while the hospitality sector had a percentage smaller. The dynamic aspect of technology-based sector and stability in the hotel sector in the region studied, leads to assume that the turbulence of the environment is a predominant factor, contradicting the proposal of some authors, in which the formal planning is inappropriate for small companies that operate in environments that change quickly.

Gestão estratégica de negócio e as tecnologias de informação: o caso do gerenciador financeiro do Banco do Brasil

Pós-graduação em Ciência da Informação - FFC

Fontes hidrominerais do Brasil: componentes biologicamente ativos (BAC) naturais

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Cultura e política no Brasil: contribuições para o debate sobre política cultural

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Relações públicas e marketing turístico: atuando pela imagem do Brasil

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

O riso pela fama: análise dos filmes publicitários da topper e Confederação Brasileira de Rugby

Pós-graduação em Comunicação - FAAC

O plano de desenvolvimento da escola (PDE-Escola): instrumento de autonomia para as unidades escolares?

Pós-graduação em Educação - IBRC