Benefícios dos relatórios de sustentabilidade na competitividade e melhoria da gestão empresarial: estudo de caso do setor automotivo

The increase of the world population and their consumption power requires companies to increase their production capacity to meet demand. This production process is often performed without control and degrades the environment. In view of the stiffness of the legal requirements and the increasing of environmental concerns, companies need to act in a sustainable way to continue existing. The main objective of this study is to investigate how sustainability reports that follow the guidelines of the Global Reporting Initiative (GRI) can bring benefits to companies in the continuous improvement of its processes and the competitiveness of the sector. The sector chosen for the study was the automotive industry, due to its importance in the national economy and the significant impacts caused to the population and to the environment. The methodology consists of reading the GRI sustainability reports of companies and then performing a comparison among them and the bibliography of the subject. The results confirm the importance of the GRI sustainability reporting for companies and show how the selected indicators can contribute to the corporate management and to the control of its processes

A luta pela terra: repressão política aos movimentos socioterritoriais no Pontal do Paranapanema de 1990 a 2009

A questão agrária do ponto de vista estrutural se insere nas formas combinadas, desiguais e contraditórias do capitalismo. A repressão política manifestada contra os movimentos socioterritoriais será o fundamento de elaboração de nossa argumentação e a preocupação central desta monografia. O ponto de partida de nossa proposição foi caracterizar e dimensionar espacialmente os casos de processos judiciais criminais impostos às pessoas envolvidas no processo de luta pela terra, que integram majoritariamente os movimentos socioterritoriais no Pontal do Paranapanema, dentro do período de 1990 a 2009. Outra análise foi verificar os componentes dos processos judiciais criminais, pesquisando as sentenças finais disponíveis na página digital do Tribunal de Justiça do Estado de São Paulo, bem como as matérias publicadas sobre os casos e elaborar reflexões sobre esses componentes a partir das leituras geográficas por meio dos conceitos de espaço e território. Desta forma houve o impulso de incorporar a dimensão espacial da repressão política. Consequentemente aprofundamos a análise sobre as sentenças judiciais criminais e procuramos entender a politização do judiciário e sua espacialidade. A compreensão da espacialidade da repressão política na 1ª e 2ª instância dos processos judiciais criminais movidos aos movimentos socioterritoriais constituiu outra passagem importante do trabalho. Conseguimos também ampliar nosso estudo pela comparação da repressão política a partir do estudo dos casos do Pontal do Paranapanema no Brasil e Córdoba na Argentina. Manifestamos também a necessidade de estabelecer diálogo com alguns marcos teórico-metodológico sobre a categoria geográfica território com o intuito de colaborar com o nosso esforço de explicar a repressão política aos movimentos socioterritoriais no Pontal do Paranapanema entre os anos de 1990 e 2009

Orientações pedagógicas no estágio supervisionado de educação física na Colômbia, Brasil, Argentina e Chile

Pós-graduação em Ciências da Motricidade - IBRC

A importância do conhecimento e da inovação na região metropolitana de Campinas-SP: o caso do condomínio empresarial Praça Capital

The present work is to analyze the importance of exchanging knowledge and technological innovation in Business Condominium Square Capital installed in the Metropolitan Region of Campinas (SP). The condominium corporate Capital Square is the new result of the productive rearrangements that allow the reproduction of capital. This new production space, endowed with infrastructure and sophisticated logistics is able to enable the development of companies installed there in addition to promoting the advancement of technological innovation in the region because of its relations with laboratories, universities and research centers. The research aims to contribute to the understanding of this new form of organization of space activities corresponding to the logic of exchange of knowledge and technological innovation. The logical location of innovation services have similar aspects to economic activities in general, which is distinguished due to the intangible nature of services of high added value through the strategic role of information, the nature of services and because there are services whose logic operation is beyond the economic, but also scientific. The project includes the study in an integrated environment, which allows to evaluate, under various aspects, the importance of established companies and infrastructure available that enable the advancement of skills and knowledge exchange in Capital Square Condo

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Cultura empresarial e reestruturação produtiva na indústria brasileira: o caso da Lupo S/A

Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.